Consumer Behaviour; Buying, Having, and Being 8th Canadian Edition Test Bank (A+ Graded)

,ConsumerABehaviour:ABuying,AHaving,AandABeing,ACdn.A8eA(Solomon)A
ChapterA1A AnAIntroductionAtoAConsumerABehaviour

1) InAstudyingAconsumersAlikeAGail,AaAcollegeAstudent,AmarketersAoftenAfindAitAusefulAtoAlearnAthe
irAinterestsAinAmusicAorAclothing,AhowAtheyAspendAtheirAleisureAtime,AandAevenAtheirAattitudesAab
outAsocialAissues,AtoAbeAableAtoAcategorizeAconsumersAaccordingAtoAtheirAlifestyles.AThisAsortAofAi
nformationAisAcalled:
A) coreAvalues.
B) psychographics.
C) configurations.
D) physiognomies.
AAnswer:A B

Type:AMC
PageARef:A2
ASkill:A Application

Objective:A L1-01AConsumerAbehaviourAisAaAprocess.

2) Tina,AaAsupervisorAofAdisplaysAforASearsACanada,AknowsAthatAattractiveAdisplaysAcanAgenera
teAadditionalAsalesAofAparticularAitems.AFromAaAmarketer'sAperspective,AthisAis:
A) aApurchaseAissue.
B) aApostApurchaseAissue.
C) merchandisingAcomplexity.
D) aAlossAleader
.
Answer:A A
Type:AMC
PageARef:A3
ASkill:A Application

Objective:A L1-01AConsumerAbehaviourAisAaAprocess.

3) JohnAisAtheAviceApresidentAofAmarketingAforAaAlocalAtourAguideAcompany.AHeAisAconcernedAth
atAhisAcustomersAareAnotArecommendingAhisAcompanyAtoAtheirAfriends.AForAJohn,AthisAproblemA
isAa:
A) purchaseAissue.
B) demographicAproblem.
C) prepurchaseAissue.
D) postApurchaseAissue.
AAnswer:A D

Type:AMC
PageARef:A3
ASkill:A Application

Objective:A L1-01AConsumerAbehaviourAisAaAprocess.




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CopyrightA©A2021APearsonACanadaAInc
.

,4) TheAexpandedAviewAofAtheAexchangeAthatAincludesAtheAissuesAthatAinfluenceAtheAconsum
erAbefore,Aduring,AandAafterAaApurchaseAisAcalled:
A) theAvalue.
B) theAstrategicAfocus.
C) theApre-sellAstrategy.
D) theAconsumptionAprocess.
AAnswer:A D

Type:AMC
PageARef:A3
ASkill:A Concept

Objective:A L1-01AConsumerAbehaviourAisAaAprocess.

5) GailAdecidesAtoAtakeAaAbreakAfromAstudyingAandAgoesAonlineAtoAcheckAthingsAout.ASheAconnec
tsAwithAoneAofAtheAproductAdiscussionAgroupsAthatAsheAparticipatesAin.AThisAisAanAexampleAofAa:
A) lifestyleAdiscussion.
B) brandAcompetition.
C) consumptionAcommunity.
D) marketplaceAcompetition.
AAnswer:A C

Type:AMC
PageARef:A2
ASkill:A Application

Objective:A L1-01AConsumerAbehaviourAisAaAprocess.

6) IfAaAproductAsucceedsAinAsatisfyingAneedsAandAisApurchasedAoverAandAoverAagain,AitAmostAlike
lyAhasAattained:
A) productAseparation.
B) brandAloyalty.
C) lifestyleAvariation.
D) purchaseAconception.
Answer:A B
Type:AMC
PageARef:A2
ASkill:A Concept

Objective:A L1-01AConsumerAbehaviourAisAaAprocess.

7) ConsumerAbehaviourAasAaAdisciplineAdealsAmainlyAwithAwhatAhappensAatAtheApointAofApurchas
e.AAnswer:A FALSE
Type:ATF
PageARef:A3
ASkill:A Concept

Objective:A L1-01AConsumerAbehaviourAisAaAprocess.

8) TheAexpandedAviewAofAconsumerAbehaviourArecognizesAthatAtheAconsumptionAprocessAinclude
sAissuesAthatAinfluenceAconsumersAbefore,Aduring,AandAafterAaApurchaseAisAmade.
Answer:A TRUE
Type:ATF
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CopyrightA©A2021APearsonACanadaAInc
.

, PageARef:A3
ASkill:A Concept

Objective:A L1-01AConsumerAbehaviourAisAaAprocess.




3
CopyrightA©A2021APearsonACanadaAInc
.