1
CONSUMER
STUDIES
GRADE 10
JUNE
EXAM
2025
These notes have been compiled using the following papers from: IMPAQ JUN 2020,
IMPAQ JUN 2021 & IMPAQ JUN 2022. REVISION BOOKLET 2025 TERM 2_WCED
These information/answers are from the memorandum (so there are more possible
answers). Some information is repeated. I want to show you the different ways in which
the same information is asked. I encourage you to answer the calculation/illustration
questions.
NOTE: You must STUDY Term1’s notes with this packet. If you haven’t purchased Term1’s
notes, please contact
Good luck: Juffrou Ansie
1. The Consumer Page 6
2. Food and nutrition Page 11
3. Entrepreneurship Page 30 - 39
@ Juffrou_Ansie
, 2
Contextual questions
A rational decision. A teenager makes the choice to prepare thoroughly for the exam
instead of using sneaky notes in the exam room. The type of
decision made is known as a rational decision.
Makro is a good example of a wholesaler that mostly sells products
in bulk at relatively low prices.
The main aim of the Proudly South African campaign is to promote
job creation and pride in local products. A standard for
membership of the Proudly South African campaign that
companies must meet:
At least 50% of the production costs must be spent in South Africa.
Simple carbohydrates Simple carbohydrates break down into sugar very easily, meaning
they provide high levels of energy immediately. However, this also
causes sugar and energy levels to drop just as quickly. Simple
carbohydrates are usually processed and contain a lot of sugar.
Complex carbohydrates Complex carbohydrates take longer to break down, meaning they
provide sustained energy over a longer period of time, without the
sudden drop in energy levels.
Strawberries A good source of antioxidants
The main function of The main function of carbohydrates is to provide energy and
carbohydrates ensure good digestion. Most Hindus and Buddhists are vegetarians
and will therefore include carbohydrate rich foods in their diet.
Salt Consuming too much salt in fast food will increase the risk of
hypertension.
SABS Mark & Trade Name Types of information that will best reflect the quality of a product
on a food label
Causes of natural spoilage Oxidation, enzymes and moisture absorption
in food
Enzymes Chemical that speeds up the process of decay by
breaking down food, e.g., rotting of fruit and vegetables.
@ Juffrou_Ansie
, 3
Oxidation The chemical reaction that takes place between food and the
oxygen in the air e.g., discolouration of an apple or potatoes when
cut or peeled and not
put it in water.
Mold Fluffy growths on the surface of food.
Perishable foods Spoil in 1-3 days at room temperature. Food should be covered
and stored in fridge or freezer,
Can be frozen, e.g., meat, poultry, fish and dairy products
like milk and cream
Spoil in 4 – 10 days at room temperature
Semi perishable foods Food can be stored in a fridge or well-ventilated cupboard
E.g., eggs, butter, margarine, cheese, fruit and vegetables,
jam and bread
Non-perishable foods Can last longer than 2 weeks at room temperature
Food can be stored in containers for a few months
e.g., sugar, coffee, flour, oats, breakfast cereal, rice, pasta,
dried fruit, nuts and canned food
Bacteria Often no change occurs in the appearance, taste and texture of
food.
Cross-contamination Contamination (infection) that occurs when bacteria intentionally
or inadvertently transmitted from one surface to another e.g.,
cutting board on which raw and fresh foods are prepared
Direct contamination Contamination of raw food, or contamination of the plants and
animals where food comes from.
Aerobic bacteria Microorganisms that need oxygen to grow
Anaerobic bacteria Microorganisms that do not need oxygen to grow
Yeasts Gas bubbles arise due to fermentation taking place.
@ Juffrou_Ansie
, 4
Gourmet The term gourmet refers to good or delicate dishes.
Al fresco Eating outdoors is known as al fresco.
Exhibition The way products are arranged on the shelves.
Target group/ target A specific group of consumers at which a company targets its
market products and services.
Mass marketing Purpose: To reach as many people as possible
Buzz Marketing Word of mouth advertising of products or services when consumers
tell friends and family about them.
Market research Determine a specific target market that needs the product.
Divide the target market into different segments
Market segmentation Market segmentation means that a group of people is divided into
smaller groups who have the same needs and desires for products
and services, so the market is divided into different sections
(segments).
Assignments The advertising technique below that is successfully used to get
consumers to act
Examples of meat Peanuts, soybeans, eggs
alternatives
Vitamins A, D, E and K Vitamins that are stored in the body and do not need to be taken
every day. Fat soluble vitamins
Malnutrition Poor nutrition caused by too much or too little food.
Dietary guidelines Guidelines to help people make food choices and in which
scientists have classified foods into food groups.
Balanced meal A meal that includes all the food groups to provide the body with
a variety of nutrients.
Word of mouth advertising A form of free advertising
(buzz marketing)
@ Juffrou_Ansie
CONSUMER
STUDIES
GRADE 10
JUNE
EXAM
2025
These notes have been compiled using the following papers from: IMPAQ JUN 2020,
IMPAQ JUN 2021 & IMPAQ JUN 2022. REVISION BOOKLET 2025 TERM 2_WCED
These information/answers are from the memorandum (so there are more possible
answers). Some information is repeated. I want to show you the different ways in which
the same information is asked. I encourage you to answer the calculation/illustration
questions.
NOTE: You must STUDY Term1’s notes with this packet. If you haven’t purchased Term1’s
notes, please contact
Good luck: Juffrou Ansie
1. The Consumer Page 6
2. Food and nutrition Page 11
3. Entrepreneurship Page 30 - 39
@ Juffrou_Ansie
, 2
Contextual questions
A rational decision. A teenager makes the choice to prepare thoroughly for the exam
instead of using sneaky notes in the exam room. The type of
decision made is known as a rational decision.
Makro is a good example of a wholesaler that mostly sells products
in bulk at relatively low prices.
The main aim of the Proudly South African campaign is to promote
job creation and pride in local products. A standard for
membership of the Proudly South African campaign that
companies must meet:
At least 50% of the production costs must be spent in South Africa.
Simple carbohydrates Simple carbohydrates break down into sugar very easily, meaning
they provide high levels of energy immediately. However, this also
causes sugar and energy levels to drop just as quickly. Simple
carbohydrates are usually processed and contain a lot of sugar.
Complex carbohydrates Complex carbohydrates take longer to break down, meaning they
provide sustained energy over a longer period of time, without the
sudden drop in energy levels.
Strawberries A good source of antioxidants
The main function of The main function of carbohydrates is to provide energy and
carbohydrates ensure good digestion. Most Hindus and Buddhists are vegetarians
and will therefore include carbohydrate rich foods in their diet.
Salt Consuming too much salt in fast food will increase the risk of
hypertension.
SABS Mark & Trade Name Types of information that will best reflect the quality of a product
on a food label
Causes of natural spoilage Oxidation, enzymes and moisture absorption
in food
Enzymes Chemical that speeds up the process of decay by
breaking down food, e.g., rotting of fruit and vegetables.
@ Juffrou_Ansie
, 3
Oxidation The chemical reaction that takes place between food and the
oxygen in the air e.g., discolouration of an apple or potatoes when
cut or peeled and not
put it in water.
Mold Fluffy growths on the surface of food.
Perishable foods Spoil in 1-3 days at room temperature. Food should be covered
and stored in fridge or freezer,
Can be frozen, e.g., meat, poultry, fish and dairy products
like milk and cream
Spoil in 4 – 10 days at room temperature
Semi perishable foods Food can be stored in a fridge or well-ventilated cupboard
E.g., eggs, butter, margarine, cheese, fruit and vegetables,
jam and bread
Non-perishable foods Can last longer than 2 weeks at room temperature
Food can be stored in containers for a few months
e.g., sugar, coffee, flour, oats, breakfast cereal, rice, pasta,
dried fruit, nuts and canned food
Bacteria Often no change occurs in the appearance, taste and texture of
food.
Cross-contamination Contamination (infection) that occurs when bacteria intentionally
or inadvertently transmitted from one surface to another e.g.,
cutting board on which raw and fresh foods are prepared
Direct contamination Contamination of raw food, or contamination of the plants and
animals where food comes from.
Aerobic bacteria Microorganisms that need oxygen to grow
Anaerobic bacteria Microorganisms that do not need oxygen to grow
Yeasts Gas bubbles arise due to fermentation taking place.
@ Juffrou_Ansie
, 4
Gourmet The term gourmet refers to good or delicate dishes.
Al fresco Eating outdoors is known as al fresco.
Exhibition The way products are arranged on the shelves.
Target group/ target A specific group of consumers at which a company targets its
market products and services.
Mass marketing Purpose: To reach as many people as possible
Buzz Marketing Word of mouth advertising of products or services when consumers
tell friends and family about them.
Market research Determine a specific target market that needs the product.
Divide the target market into different segments
Market segmentation Market segmentation means that a group of people is divided into
smaller groups who have the same needs and desires for products
and services, so the market is divided into different sections
(segments).
Assignments The advertising technique below that is successfully used to get
consumers to act
Examples of meat Peanuts, soybeans, eggs
alternatives
Vitamins A, D, E and K Vitamins that are stored in the body and do not need to be taken
every day. Fat soluble vitamins
Malnutrition Poor nutrition caused by too much or too little food.
Dietary guidelines Guidelines to help people make food choices and in which
scientists have classified foods into food groups.
Balanced meal A meal that includes all the food groups to provide the body with
a variety of nutrients.
Word of mouth advertising A form of free advertising
(buzz marketing)
@ Juffrou_Ansie
