Running Head: ALATUS CYCLES STOCKHOLDER REPORT
1
WGU C216 Task 2 | Alatus Cycles Stockholder Report
Passed |Latest Update with Complete Solution
Alatus Cycles Stockholder Report
Shana Coune
Downloaded by Myles ()
,ALATUS CYCLES STOCKHOLDER REPORT 2
Contents
A. Balanced Scorecard .......................................................................................................3
B - C. Stockholder Report ....................................................................................................3
B1. Strategic Thrusts ....................................................................................................................3
B2. Decision Making Retrospective .............................................................................................6
C1. Company Valuation ...............................................................................................................8
C2. Return on Investment .............................................................................................................8
D. Business Analysis ..........................................................................................................12
D1. Performance Ratios ..............................................................................................................12
D2. Statement of Cash Flows .....................................................................................................14
D3. Conscious Capitalism ..........................................................................................................16
, ALATUS CYCLES STOCKHOLDER REPORT 3
A. Balanced Scorecard
The required documents have been attached to this submission.
B - C. Stockholder Report
This report has been prepared for stockholders and board members of Alatus Cycles.
B1. Strategic Thrusts
At its conception, Alatus Cycles identified several strategic thrusts that would guide its decision
making strategies as we navigated the emerging 3D printed carbon fiber bicycles industry. These
aims included a long-term perspective (deferring profits in order to build a strong competitive
position), superior customer value, selective distribution, and embracing conscious capitalism.
These strategic thrusts had an impact on all decision-making, including both financial and non-
financial decisions.
One financial decision that was affected by our strategic thrusts was to open in the two markets
with the highest demand first – Amsterdam and New York City, then moving to add Rio de
Janeiro and lastly Bangalore. This conservative approach, guided by selective distribution and
deferring profits to build a strong completive position, did limit our financial growth potential in
the first few quarters.
1
WGU C216 Task 2 | Alatus Cycles Stockholder Report
Passed |Latest Update with Complete Solution
Alatus Cycles Stockholder Report
Shana Coune
Downloaded by Myles ()
,ALATUS CYCLES STOCKHOLDER REPORT 2
Contents
A. Balanced Scorecard .......................................................................................................3
B - C. Stockholder Report ....................................................................................................3
B1. Strategic Thrusts ....................................................................................................................3
B2. Decision Making Retrospective .............................................................................................6
C1. Company Valuation ...............................................................................................................8
C2. Return on Investment .............................................................................................................8
D. Business Analysis ..........................................................................................................12
D1. Performance Ratios ..............................................................................................................12
D2. Statement of Cash Flows .....................................................................................................14
D3. Conscious Capitalism ..........................................................................................................16
, ALATUS CYCLES STOCKHOLDER REPORT 3
A. Balanced Scorecard
The required documents have been attached to this submission.
B - C. Stockholder Report
This report has been prepared for stockholders and board members of Alatus Cycles.
B1. Strategic Thrusts
At its conception, Alatus Cycles identified several strategic thrusts that would guide its decision
making strategies as we navigated the emerging 3D printed carbon fiber bicycles industry. These
aims included a long-term perspective (deferring profits in order to build a strong competitive
position), superior customer value, selective distribution, and embracing conscious capitalism.
These strategic thrusts had an impact on all decision-making, including both financial and non-
financial decisions.
One financial decision that was affected by our strategic thrusts was to open in the two markets
with the highest demand first – Amsterdam and New York City, then moving to add Rio de
Janeiro and lastly Bangalore. This conservative approach, guided by selective distribution and
deferring profits to build a strong completive position, did limit our financial growth potential in
the first few quarters.
