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market segment CORRECT ANSWERS a portion of the populatiuon that is distinctive in
terms of its needs characteristics or behavior
target market CORRECT ANSWERS market segment or segments idetified as the
focus of an organizations marketing efforts
extrinsic rewards CORRECT ANSWERS rewards givin to a person by someone else
intrinsic rewards CORRECT ANSWERS rewards received by a person from the
experience itself
motives for watching sport CORRECT ANSWERS 1) escapism
2) drama
3) excitement
4) diversion
diversion CORRECT ANSWERS aq distraction from a course or activity
eustress CORRECT ANSWERS positive levels of arousal provided to sport spectators
aspirational reference group CORRECT ANSWERS a group to which an individual
wishes to belong
situational influence CORRECT ANSWERS the influence arising from factors that are
particular to a specific time and place and are independent of individual customers
characteristics
cognitive dissonance CORRECT ANSWERS feelings of anxiety or dought that can
occur after an important decision has been made
social media CORRECT ANSWERS web based applications that enable people to
share content such as information opinions and experiences
sport communication CORRECT ANSWERS a process by which people in sport, in a
sport setting or through a sport endeavor, share symbols as they create meaning
through interaction