Implicit Bias
Implicit Bias: the unconscious attitudes or stereotypes that affect our
understanding, actions and decisions
Media Bias: The tendency of news media to report in a way that reinforces a
viewpoint, a world view, preference, political ideology, corporate or financial
interest, moral framework, or policy inclination, instead of reporting in an
objective way (simply describing the facts)
How to Fight Bias
The National Institutes of Health recommends:
● Acknowledge your bias
● Learn more about yourself
● Get out of your comfort zone
● Practice self-monitoring and self-reflection
● Admit your mistakes
Types of Bias:
Big story bias: Journalists’ judgment is clouded by their perceptions of an
event or development as a major, important story
Corporate bias: Business interests of a news outlet - including advertisers and
its parent company - influence coverage
Demographic bias: Race, gender, ethnicity or other factors - such as culture or
economic class - distort news coverage
Neutrality bias: A journalist or news outlet tries so hard to avoid appearing
biased that the coverage misinterprets the facts
Partisan bias: Journalists’ own political views affect news coverage
Implicit Bias: the unconscious attitudes or stereotypes that affect our
understanding, actions and decisions
Media Bias: The tendency of news media to report in a way that reinforces a
viewpoint, a world view, preference, political ideology, corporate or financial
interest, moral framework, or policy inclination, instead of reporting in an
objective way (simply describing the facts)
How to Fight Bias
The National Institutes of Health recommends:
● Acknowledge your bias
● Learn more about yourself
● Get out of your comfort zone
● Practice self-monitoring and self-reflection
● Admit your mistakes
Types of Bias:
Big story bias: Journalists’ judgment is clouded by their perceptions of an
event or development as a major, important story
Corporate bias: Business interests of a news outlet - including advertisers and
its parent company - influence coverage
Demographic bias: Race, gender, ethnicity or other factors - such as culture or
economic class - distort news coverage
Neutrality bias: A journalist or news outlet tries so hard to avoid appearing
biased that the coverage misinterprets the facts
Partisan bias: Journalists’ own political views affect news coverage
