Due 2025
, 1. How a Corporate’s Image Can Be Affected by Accidents and Injuries (10 marks)
An organisation’s reputation is one of its most important assets, influencing how
employees, customers, investors, regulators, and the wider community view it.
Workplace accidents and injuries can damage this image in several ways:
• Negative Media Exposure: Reports of workplace incidents quickly circulate
through news outlets and social media. If these incidents point to poor safety
practices, the company may be portrayed as negligent or indifferent to worker
welfare.
• Erosion of Stakeholder Trust: Clients, suppliers, and partners expect responsible
conduct. Serious accidents can weaken this confidence, prompting stakeholders
to reconsider their relationships with the company.
• Legal and Regulatory Consequences: Accidents often result in investigations,
fines, or lawsuits, reinforcing the perception that the company fails to comply with
safety requirements.
• Damage to Employer Brand: A poor safety record makes it harder to attract new
employees and may encourage current staff to seek safer work environments,
affecting recruitment and retention.
• Investor Concerns: Frequent incidents can signal weak governance and
ineffective risk management, discouraging investment and undermining financial
stability.
• Community Backlash: Where accidents harm the environment or surrounding
communities, the company risks losing its social licence to operate.
2. How Do Accidents Influence Employee Morale? (10 marks)
Workplace accidents have a direct impact on how employees perceive their jobs, their
employer, and their safety at work. Some common effects include:
• Fear and Anxiety: Employees may worry about their own safety after an accident,
creating stress and uncertainty.
, 1. How a Corporate’s Image Can Be Affected by Accidents and Injuries (10 marks)
An organisation’s reputation is one of its most important assets, influencing how
employees, customers, investors, regulators, and the wider community view it.
Workplace accidents and injuries can damage this image in several ways:
• Negative Media Exposure: Reports of workplace incidents quickly circulate
through news outlets and social media. If these incidents point to poor safety
practices, the company may be portrayed as negligent or indifferent to worker
welfare.
• Erosion of Stakeholder Trust: Clients, suppliers, and partners expect responsible
conduct. Serious accidents can weaken this confidence, prompting stakeholders
to reconsider their relationships with the company.
• Legal and Regulatory Consequences: Accidents often result in investigations,
fines, or lawsuits, reinforcing the perception that the company fails to comply with
safety requirements.
• Damage to Employer Brand: A poor safety record makes it harder to attract new
employees and may encourage current staff to seek safer work environments,
affecting recruitment and retention.
• Investor Concerns: Frequent incidents can signal weak governance and
ineffective risk management, discouraging investment and undermining financial
stability.
• Community Backlash: Where accidents harm the environment or surrounding
communities, the company risks losing its social licence to operate.
2. How Do Accidents Influence Employee Morale? (10 marks)
Workplace accidents have a direct impact on how employees perceive their jobs, their
employer, and their safety at work. Some common effects include:
• Fear and Anxiety: Employees may worry about their own safety after an accident,
creating stress and uncertainty.
