WGU D077 CONCEPTS IN MARKETING, SALES AND
CUSTOMER CONTACT COMPLETE (2025) EXAM TEST
WITH LATEST UPDATED (QUESTIONS AND
ANSWERS) already passed!!
A/B testing - (ANSWER)A marketing experiment where two variants of a
campaign are tested to see which one is most effective
Accommodation - (ANSWER)Style of handling conflict focused on empathy over
self-interest
Adaptive selling - (ANSWER)Using social styles to customize a sales approach to
the specific customer
administered vertical marketing system - (ANSWER)Cooperation between levels
of a distribution channel where one member sets the terms due to its size and
influence
advertising - (ANSWER)Paid form of nonpersonal promotion
amiable - (ANSWER)People with this social style want to know "why"
analytical - (ANSWER)People with this social style want to know "how"
,artificial intelligence - (ANSWER)Intelligent machines (computers) capable of
learning and interacting
attitudes - (ANSWER)Positive, negative, or ambivalent evaluation of people,
objects, event, activities, ideas, or anything else in the environment
attributes - (ANSWER)Characteristics that define a product and will influence the
customer's purchase decision
Avoidance - (ANSWER)Style of handling conflict with little empathy or self-
interest
B2B sales - (ANSWER)Sales to another company that consumes the product or
services as part of operating the business or uses the product in the assembly of
the final product it sells to consumers
Bait and switch - (ANSWER)Fraudulent practice where an advertised product is
unavailable so a customer is guided to a more expensive one
Bargaining power of buyers - (ANSWER)One of Porter's Five Forces—the power of
customers to drive down prices if supply exceeds demand
Bargaining power of suppliers - (ANSWER)One of Porter's Five Forces—the power
of suppliers when there are few alternative sources for the products' components
,Bargaining - (ANSWER)The fourth phase in the negotiation process, where the
parties seek an agreement
BCG Matrix - (ANSWER)Planning tool which uses a quadrant to map the strategic
position of a business brand based on the brand's market share and the market's
growth potential
behavioral observation - (ANSWER)Primary marketing research technique
involving formal or informal observation of customers and noncustomers
boycott - (ANSWER)Voluntary and intentional refusal to buy products from a
certain person, company, or country for ethical or political reasons
brand equity - (ANSWER)One of the drivers of customer equity, based on how the
customer assesses the value of the brand
brand loyalty - (ANSWER)The faithfulness of customer's to a particular company
and its products
brand - (ANSWER)The unique identity and associations of a company, often
captured in a design, sign, symbol, or words that identify a product and
differentiate it from competitors
Bundling - (ANSWER)Grouping related products together and pricing them as a
single product.
, business cycle - (ANSWER)Expansions and contractions in the level of economic
activities (business fluctuations) around a long-term growth trend
business to business (B2B) - (ANSWER)Sales to another company that consumes
the product or services as part of operating the business or uses the product in
the assembly of the final product it sells to consumers
business to consumer (B2C) - (ANSWER)Sales directly to the individuals who
consume a finished product
business-to-business (B2B) - (ANSWER)Sales to another company that consumes
the product or services as part of operating the business or uses the product in
the assembly of the final product it sells to consumers
business-to-consumer (B2C) - (ANSWER)Sales directly to the individuals who
consume a finished product for personal use
Buyers - (ANSWER)Individuals at an organization who are responsible for the
purchase contract, often a purchasing department
buying center - (ANSWER)Group of decision makers for a purchase by an
organization
CUSTOMER CONTACT COMPLETE (2025) EXAM TEST
WITH LATEST UPDATED (QUESTIONS AND
ANSWERS) already passed!!
A/B testing - (ANSWER)A marketing experiment where two variants of a
campaign are tested to see which one is most effective
Accommodation - (ANSWER)Style of handling conflict focused on empathy over
self-interest
Adaptive selling - (ANSWER)Using social styles to customize a sales approach to
the specific customer
administered vertical marketing system - (ANSWER)Cooperation between levels
of a distribution channel where one member sets the terms due to its size and
influence
advertising - (ANSWER)Paid form of nonpersonal promotion
amiable - (ANSWER)People with this social style want to know "why"
analytical - (ANSWER)People with this social style want to know "how"
,artificial intelligence - (ANSWER)Intelligent machines (computers) capable of
learning and interacting
attitudes - (ANSWER)Positive, negative, or ambivalent evaluation of people,
objects, event, activities, ideas, or anything else in the environment
attributes - (ANSWER)Characteristics that define a product and will influence the
customer's purchase decision
Avoidance - (ANSWER)Style of handling conflict with little empathy or self-
interest
B2B sales - (ANSWER)Sales to another company that consumes the product or
services as part of operating the business or uses the product in the assembly of
the final product it sells to consumers
Bait and switch - (ANSWER)Fraudulent practice where an advertised product is
unavailable so a customer is guided to a more expensive one
Bargaining power of buyers - (ANSWER)One of Porter's Five Forces—the power of
customers to drive down prices if supply exceeds demand
Bargaining power of suppliers - (ANSWER)One of Porter's Five Forces—the power
of suppliers when there are few alternative sources for the products' components
,Bargaining - (ANSWER)The fourth phase in the negotiation process, where the
parties seek an agreement
BCG Matrix - (ANSWER)Planning tool which uses a quadrant to map the strategic
position of a business brand based on the brand's market share and the market's
growth potential
behavioral observation - (ANSWER)Primary marketing research technique
involving formal or informal observation of customers and noncustomers
boycott - (ANSWER)Voluntary and intentional refusal to buy products from a
certain person, company, or country for ethical or political reasons
brand equity - (ANSWER)One of the drivers of customer equity, based on how the
customer assesses the value of the brand
brand loyalty - (ANSWER)The faithfulness of customer's to a particular company
and its products
brand - (ANSWER)The unique identity and associations of a company, often
captured in a design, sign, symbol, or words that identify a product and
differentiate it from competitors
Bundling - (ANSWER)Grouping related products together and pricing them as a
single product.
, business cycle - (ANSWER)Expansions and contractions in the level of economic
activities (business fluctuations) around a long-term growth trend
business to business (B2B) - (ANSWER)Sales to another company that consumes
the product or services as part of operating the business or uses the product in
the assembly of the final product it sells to consumers
business to consumer (B2C) - (ANSWER)Sales directly to the individuals who
consume a finished product
business-to-business (B2B) - (ANSWER)Sales to another company that consumes
the product or services as part of operating the business or uses the product in
the assembly of the final product it sells to consumers
business-to-consumer (B2C) - (ANSWER)Sales directly to the individuals who
consume a finished product for personal use
Buyers - (ANSWER)Individuals at an organization who are responsible for the
purchase contract, often a purchasing department
buying center - (ANSWER)Group of decision makers for a purchase by an
organization
