BUSI 2204 FINAL EXAM PRACTICE
QUESTIONS WITH CORRECT
ANSWERS
l
Marketing lChannel l- lcorrect lanswers l-A lset lof linterdependent lorganizations lthat
lfacilitate lthe ltransfer lof lownership las lproducts lmove lfrom lproducer lto lbusiness
luser lor lconsumer.
Non lTraditional lChannel l- lcorrect lanswers l-• lHelp lto ldifferentiate la lproduct
• lInternet, lmail-order, linfomercials
• lVending lmachine
Intensive lDistribution l- lcorrect lanswers l-Is laimed lat lmaximum lmarket lcoverage.
Disintermediation l- lcorrect lanswers l-Horizontal lconflict loccurs lamong lchannel
lmembers lon lthe lsame llevel
Outsourcing l- lcorrect lanswers l-The luse lof lan lindependent lthird-party lto lperform
lsome lfunction.
QUESTIONS WITH CORRECT
ANSWERS
l
Marketing lChannel l- lcorrect lanswers l-A lset lof linterdependent lorganizations lthat
lfacilitate lthe ltransfer lof lownership las lproducts lmove lfrom lproducer lto lbusiness
luser lor lconsumer.
Non lTraditional lChannel l- lcorrect lanswers l-• lHelp lto ldifferentiate la lproduct
• lInternet, lmail-order, linfomercials
• lVending lmachine
Intensive lDistribution l- lcorrect lanswers l-Is laimed lat lmaximum lmarket lcoverage.
Disintermediation l- lcorrect lanswers l-Horizontal lconflict loccurs lamong lchannel
lmembers lon lthe lsame llevel
Outsourcing l- lcorrect lanswers l-The luse lof lan lindependent lthird-party lto lperform
lsome lfunction.