20+ (Updated for 2025-2026) Exam Prep Pack | A+ Questions & Verified Answers
Question 1
The projected growth in buyer demand for BRANDED athletic footwear is:
Correct!
A) 3-5% annually in North America and Europe-Africa in Years 16-20 and 7-9% annually in Latin America and
the Asia Pacific regions in Years 16-20.
B) 6-9% annually in all four geographic regions during Years 11-15 and 4-7% annually in all four regions
during Years 16-20.
C) 5-7% annually in North America during the Year 11-15 periods and 4-6% annually in North America
during the Year 16-20 period.
D) 10-12% annually in Europe-Africa and the Asia-Pacific during Years 11-15 and 8-10% annually in these
same two regions during Years 16-20.
E) 6-8% annually in Latin-America and North America during the Year 11-15 period and 5-7% annually in the
same two regions during the Year 16-20 period.
A) 3-5% annually in North America and Europe-Africa in Years 16-20 and 7-9% annually in Latin
America and the Asia Pacific regions in Years 16-20.
Question 2
Which of the following statement about the IMPORTANCE of each competitor factor (most particularly
Correct!
influential competitive factors like S/Q ratings, models/styles, and selling prices) in determining company
sales volumes and market shares in a particular geographic region is false?
A) Tiny cross-company differences on a highly influential competitive factor (like S/Q ratings, the number of
models/styles offered, and selling prices) nearly always have a bigger impact on company sales/market
shares in a region than do large differences on less influential competitive factors.
B) Big S/Q rating differences in a region always weigh heavily in accounting for company-to-company
differences in branded pairs sold and market share in all four regions.
C) As the spread between the company with the region's highest S/Q rating and the company with the
lowest S/Q rating becomes smaller and smaller, the weaker is the unit sales/market share impact of the
differences in the S/Q ratings among competing companies.
D) In the rare instance that all companies should happen to have exactly the same S/Q ratings on their
branded footwear in a region wholesale and internet segments, then S/Q ratings become a total competitor
nonfactor and have zero impact on buyer appeal for one company's brand versus another.
E) How much company S/Q rating matter in determining each company's unit sales/market share in a
region is not fixed amount but rather is an amount that varies from "big" (when the differences are "small")
to "zero" (when the S/Q ratings of rivals are identical)
A) Tiny cross-company differences on a highly influential competitive factor (like S/Q ratings, the
number of models/styles offered, and selling prices) nearly always have a bigger impact on company
sales/market shares in a region than do large differences on less influential competitive factors.
, Question 3
Which one of the following is not one of the factors that affect the S/Q rating of a company's footwear?
Correct!
A) A company's current and cumulative spending for TQM/Six Sigma quality control programs
B) The percentage size of a production facility's reject rates for branded and private-label footwear due to
defective workmanship and poorly-maintained equipment.
C) Expenditures for new styling/features per model
D) Whether production improvement option C has been installed (this option entails investing in special
production equipment that boosts the S/Q rating of all pairs produced by 1.0 star)
E) Expenditures for best practices training
B) The percentage size of a production facility's reject rates for branded and private-label footwear
due to defective workmanship and poorly-maintained equipment.
Question 4
Which of the following statements about the impact of a company's competitive efforts in a region on its
Correct!
regional market share and number of branded pairs sold is false?
A) Companies with more influential celebrity lineups in a region enjoy a competitive advantage in attracting
buyers to purchase their brand in either retail stores or online as compared to regional rivals with less
influential celebrity endorsements (or no celebrity endorsements).
B) A footwear-maker achieves the biggest possible styling/quality-based competitive advantage in a given
when its branded footwear has a higher S/Q rating than any other company in the region.
C) A company's pairs sold and market share outcomes in a region are positively impacted when the number
of models/styles it offers for sale in the region is above the regional average.
D) The more a company's S/Q rating in a region is below the region's all-company average, the bigger is the
company's resulting competitive disadvantage and the bigger is the resulting negative impact on the
company's pairs sold and market share in the region.
E) A company's pairs sold and market share outcomes in a region are positively impacted when it's brand
reputation /image rating in a region is above the regional average.
B) A footwear-maker achieves the biggest possible styling/quality-based competitive advantage in a
given when its branded footwear has a higher S/Q rating than any other company in the region.