TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15

TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15

,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
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Ap Chapter 1 Ap A p An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to
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Ap learn their interests in music or clothing, how they spend their leisure time, and even
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Ap their attitudes about social issues, to be able to categorize consumers according to their
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Ap lifestyles. This sort of information is called:
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A) core values. Ap




B) psychographics.
C) configurations.
D) physiognomies.
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Type: MC Ap Page Ref: Ap




2 Skill: Application
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Objective: A p L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can
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Ap generate additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. Ap




D) a loss Ap




Ap leader.
ANSWER: A p A
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3 Skill: Application
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Objective: A p L1-01 Consumer behaviour is a process.
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3) John is the vice president of marketing for a local tour guide company. He is
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Ap concerned that his customers are not recommending his company to their friends. For
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,Ap John, this problem is a:
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A) purchase issue. Ap




B) demographic problem. Ap




C) prepurchase issue. Ap




D) post purchaseAp




issue. ANSWER: D
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Type: MC Ap Page Ref: Ap




3 Skill: Application
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Objective: A p L1-01 Consumer behaviour is a process.
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, 4) The expanded view of the exchange that includes the issues that influence the
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Ap consumer before, during, and after a purchase is called:
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A) the value. Ap




B) the strategic focus.
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C) the pre-sell strategy.
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D) the consumption Ap




process. ANSWER: D
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Type: MC Ap Page Ref: Ap




3 Skill: Concept
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Objective: A p L1-01 Consumer behaviour is a process.
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5) Gail decides to take a break from studying and goes online to check things out. She
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Ap connects with one of the product discussion groups that she participates in. This is an
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Ap example of a: Ap Ap




A) lifestyle discussion. Ap




B) brand competition. Ap




C) consumption community. Ap




D) marketplace
competition. ANSWER:
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A p C
Type: MC Ap Page Ref: Ap




2 Skill: Application
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Objective: A p L1-01 Consumer behaviour is a process.
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6) If a product succeeds in satisfying needs and is purchased over and over again, it
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Ap most likely has attained:
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A) product separation. Ap




B) brand loyalty. Ap




C) lifestyle variation. Ap




D) purchase
conception.
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ANSWER: A p B