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1. When opening the Excel Enable
version of Capstone®, you
should do what to
Macros?
If there are two identical the product with 100% accessibility will outsell the
products, one that has other 2 to 1 providing all other attributes are identical.
100% accessibility and one
that has 0% accessibility,
3. How many products Five products
does every team start
with?
4. What are three of the a. Traditional, Low End, Performance
five Segments?
b. verify the products entering and leaving a segment,
5. A segment manager's the margin potential for those products, capacity level
task is to and the distribution system as compared to
competitors.
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6. What is the difference b. The fine cuts overlap in the beginning and in year 8
between the market only the rough cuts overlap.
segments at the beginning
of the round to the final
round?
a. Create a strategy
7. Successful managers
b. Coordinate company activities
will:
c. Analyze the market and its competing products
After you have uploaded yes
your decisions to the
website, can you change
your official decisions as
many times as you want
prior to the processing
date and time of the
round?
9. Once you upload your e. As many times as you want
official decisions during a
round, how many times
can you change them
before the end of the
round?
10. What trend can be c. Products become smaller and smaller.
explicitly observed in the
industry in which your
company is operating?
11. On perceptual map, the 0%
percentage of customers
interested in a product
positioned outside of the
rough cuts of that product
is
12. MTBF is measured in b. hour increments.
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13. Customers that want c. low End segment.
low prices and are willing
to sacrifice miniaturization
and performance are in
the
14. Customers that want e. size segment.
small products and are
willing to sacrifice
performance are in the
15. In Capstone©, pricing a. Customers (Market Segment).
standards are set by:
16. "Reliability" is a. Mean Time Between Failure.
expressed in terms of:
17. MTBF measures what? c. Reliability
18. The two characteristics a. Performance and Size.
that the perceptual map
evaluates are
a. a marketing tool used to track the position of the
19. The Perceptual Map is
company's products against those of the competitors.
20. The segments all drift c. Customers want smaller and faster products.
to the lower-right section
of the perceptual map.
Why does this drift take
place?
c. Customers want smaller d. down; right
and faster products.
22. When tracking market b. Traditional
segments on the
performance and size
perceptual map, which
segment moves or "drifts"
the slowest?
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23. What happens to a c. It loses 20% of its appeal.
product priced at $1
above or below the
segment guideline when a
segment's product supply
outstrips demand?
24. What's the measure for c. Expected time a product lasts
product reliability?
25. At what dollar amount b. $5
above the segment
guidelines is all consumer
appeal lost?
26. The prices in each a. drop by $0.50 each year.
segment
27. MTBF in the segments MTBF (Performance) > MTBF (High End)., and MTBF
should be (Low End) < MTBF (Size).
28. Which of the following b. Automation
are not buying criteria?
29. Inside each fine cut a. segments have an ideal spot where demand is at its
circle, highest.
30. The Traditional ideal c. near the center of its circle.
spot is
31. Increasing a product's b. Higher material cost
reliability will result in
which of the following
changes to production
costs?
32. Age refers to: b. Product Age.
33. What happens to a a. It is reduced by 50%.
product's Perceived Age
when it is repositioned in
R&D?
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