MACS 320 Final Questions And Answers
With Verified Solutions 100% Correct
Latest Update.
Frankfort School (critical theory) - Industrialization of cultural production - ANSWER
The idea proposed that popular culture in capitalist society is similar to a factory producing
standardized goods, and this industrialization is used to manipulate society into passivity
and acceptance of the status quo.
Cultural products from this system are inferior because mass-produced culture is focused on
providing to the lowest dominator.
Frankfort School (critical theory) historical context - ANSWER Group of scholars
(Marxist and Jewish) working at Frankfurt University in the 30s. Reflects trauma of fascism.
Some of them got to the US and saw a country about to fall into fascism due to uniformity of
thought
Structuralism and Screen Theory - ANSWER Giving justification to take pop culture
seriously. We tell ourselves myths to understand the world. Ex: Different social meanings of
different baking mixers.
Interpellation - ANSWER People responding to ideologies they're presented with
and acknowledge themselves as subjects of it. Subjects of mass media being interpellated
(through connection with the media itself) by the passive audience who wants stability and a
status quo, this audience is very sympathetic to people exploited by capitalistic society, but
they completely submit to the culture and the industries that enforce this exploitation.
Looks and pleasures in moving image media - ANSWER Film, television, and
advertising have made our beauty standards totally unrealistic and mistaken for reality
Cultural studies and audience studies - Multiaccentuality - ANSWER Words having
more than one given meaning
Hegemony - ANSWER Process where values/thoughts are promoted by the media
and become dominant in society
Audience Decoding - ANSWER Audiences don't passively accept the fixed
meaning. Audiences struggle over the meaning.
Active audiences / resistant reading - ANSWER When an audience is engaging,
interpreting, and responding to media messages and are able to question the message.
During resistant reading, students analyze the dominant reading of a text and "resist" it by
engaging in alternative readings. Scrutinize the beliefs and attitudes that typically go
unexamined in a text, drawing attention to the gaps, silences, and contradictions
Production Studies - ANSWER Industry forms and practices reflect the social
legitimacy of certain ideas
Sometimes, decision makers don't decide with perfect economic rationality
With Verified Solutions 100% Correct
Latest Update.
Frankfort School (critical theory) - Industrialization of cultural production - ANSWER
The idea proposed that popular culture in capitalist society is similar to a factory producing
standardized goods, and this industrialization is used to manipulate society into passivity
and acceptance of the status quo.
Cultural products from this system are inferior because mass-produced culture is focused on
providing to the lowest dominator.
Frankfort School (critical theory) historical context - ANSWER Group of scholars
(Marxist and Jewish) working at Frankfurt University in the 30s. Reflects trauma of fascism.
Some of them got to the US and saw a country about to fall into fascism due to uniformity of
thought
Structuralism and Screen Theory - ANSWER Giving justification to take pop culture
seriously. We tell ourselves myths to understand the world. Ex: Different social meanings of
different baking mixers.
Interpellation - ANSWER People responding to ideologies they're presented with
and acknowledge themselves as subjects of it. Subjects of mass media being interpellated
(through connection with the media itself) by the passive audience who wants stability and a
status quo, this audience is very sympathetic to people exploited by capitalistic society, but
they completely submit to the culture and the industries that enforce this exploitation.
Looks and pleasures in moving image media - ANSWER Film, television, and
advertising have made our beauty standards totally unrealistic and mistaken for reality
Cultural studies and audience studies - Multiaccentuality - ANSWER Words having
more than one given meaning
Hegemony - ANSWER Process where values/thoughts are promoted by the media
and become dominant in society
Audience Decoding - ANSWER Audiences don't passively accept the fixed
meaning. Audiences struggle over the meaning.
Active audiences / resistant reading - ANSWER When an audience is engaging,
interpreting, and responding to media messages and are able to question the message.
During resistant reading, students analyze the dominant reading of a text and "resist" it by
engaging in alternative readings. Scrutinize the beliefs and attitudes that typically go
unexamined in a text, drawing attention to the gaps, silences, and contradictions
Production Studies - ANSWER Industry forms and practices reflect the social
legitimacy of certain ideas
Sometimes, decision makers don't decide with perfect economic rationality
