CMA EXAM 200 QUESTIONS
AND ANSWERS (100%
CORRECT ANSWERS) LATEST
AND NEWEST VERSION
ALREADY GRADED A+
"Which type of private label branding is "a no name brand" often used to indicate the
lowest cost alternative options? - ANS=> Generic Brand"
"Store Layout, Aisle layout, and category adjacency plans should all be included in
what piece of the retailer's strategy? - ANS=> Product Placement"
"The retailer's operations team can have significant influence over implementation of
category plans at a store level. Which of the following is the responsibility that retail
operations would have the LEAST influence over? - ANS=> They develop overall
strategies for the retailer"
"Which tactic is most influenced by a retailer's Private Label/Store Brand strategy? -
ANS=> All of the answers are correct. (Product Assortment, Product Placement,
Promotion, Pricing)"
"True or False. Maintaining item level segmentation is an ongoing process for retailers
and suppliers. - ANS=> True. As new items are brought in. They need to be properly
segmented. This is usually tied into the new product launch process. Because of
remerchandising, space allocation; missing trends occurring in the marketplace."
,"How a retailer defines a category has implications on different areas of the retailer's
business. Match each of these areas on the left with the best description of what's more
specifically affected by the category definition on the right.
1. How data is segmented
2. How data is purchased
3. How product is purchased
4. How a company reports their business - ANS=> 1. Affects the consumer decision tree
and hierarchical structure for the category.
2. Affects how items fit into syndicated, panel, and other sources (may not be aligned).
3. Affects which items a category manager "owns" in their portfolio.
4. Affects how the retailer's scorecards, goals, and objectives are established."
"True or False. Without a consumer decision tree, the category cannot be segmented at
an item level. - ANS=> False. There are other options available for segmenting data if a
consumer decision tree is not available."
"The following are the four basic steps to create a price tier segment in your category
items for some great perspective. Put the steps in the right order to manually create a
price tier for your category. - ANS=> 1. Calculate an average price per equalized volume
(e.g. price per ML, per gram, per dose) for each item in a category.
2. Create a price range for Value, Mid, and Premium based on item calculations (e.g.
Value = $1-$2, Mid = $2-$4, Premium = $4+)
3. Assign "Value", "Mid", or "Premium" to each item in the category.
4. Analyze the category with the "Value", "Mid", and "Premium" results."
"Match the different ways to group products together on the left with the most
appropriate examples on the right.
1. Products that create a total store effect
2. Products that deliver solution to a similar consumer need
3. Products that are substitutable in consumer usage
4. Products that deliver a meal solution - ANS=> 1. Total Juices & Drinks category
(includes chilled juices/drinks, shelf stable juices/drinks, fresh juices/drinks)
2. Salted Snacks category (includes potato snacks, pretzels, corn snacks)
, 3. Total Cough/Cold Products category (includes cough liquids, cough tablets, cough
powders).
4. Mexican Food category (includes condiments/salsas, dinner kits, rice and refried
beans, hot sauce)."
"Category definitions determine which groups of products belong together based on
consumer needs. Which of the following questions is LEAST likely to determine which
products should be grouped together? - ANS=> Which products, when co-merchandised
together, build incremental sales?"
"True or False. Defining and segmenting the category is part of the category plan
development in the category management model. - ANS=> False (Retailer Strategy)"
"What is the definition of a category? - ANS=> A measurable group of products that
consumers perceive to be inter-related and/or substitutable in addressing consumer
needs."
"True or False. A category should have the same definition across all retailers. - ANS=>
False"
"Category definition does NOT affect which of the following areas of business? - ANS=>
Category definition affects all of these areas of the business. (how data is purchased,
how a company reports their business, how product is purchased, and how data is
segmented)."
"What is the LEAST important reason for retailers to assign category roles as part of the
category management process? - ANS=> To determine their best choice for supplier,
category captains, vendor advisors"
"Categories playing what role are usually allocated the lowest percentage of resources
by the retailer? - ANS=> Convenience"
"Match each category role on the left with the most like pricing strategy on the right for
a typical large category for a Grocery retailer.
AND ANSWERS (100%
CORRECT ANSWERS) LATEST
AND NEWEST VERSION
ALREADY GRADED A+
"Which type of private label branding is "a no name brand" often used to indicate the
lowest cost alternative options? - ANS=> Generic Brand"
"Store Layout, Aisle layout, and category adjacency plans should all be included in
what piece of the retailer's strategy? - ANS=> Product Placement"
"The retailer's operations team can have significant influence over implementation of
category plans at a store level. Which of the following is the responsibility that retail
operations would have the LEAST influence over? - ANS=> They develop overall
strategies for the retailer"
"Which tactic is most influenced by a retailer's Private Label/Store Brand strategy? -
ANS=> All of the answers are correct. (Product Assortment, Product Placement,
Promotion, Pricing)"
"True or False. Maintaining item level segmentation is an ongoing process for retailers
and suppliers. - ANS=> True. As new items are brought in. They need to be properly
segmented. This is usually tied into the new product launch process. Because of
remerchandising, space allocation; missing trends occurring in the marketplace."
,"How a retailer defines a category has implications on different areas of the retailer's
business. Match each of these areas on the left with the best description of what's more
specifically affected by the category definition on the right.
1. How data is segmented
2. How data is purchased
3. How product is purchased
4. How a company reports their business - ANS=> 1. Affects the consumer decision tree
and hierarchical structure for the category.
2. Affects how items fit into syndicated, panel, and other sources (may not be aligned).
3. Affects which items a category manager "owns" in their portfolio.
4. Affects how the retailer's scorecards, goals, and objectives are established."
"True or False. Without a consumer decision tree, the category cannot be segmented at
an item level. - ANS=> False. There are other options available for segmenting data if a
consumer decision tree is not available."
"The following are the four basic steps to create a price tier segment in your category
items for some great perspective. Put the steps in the right order to manually create a
price tier for your category. - ANS=> 1. Calculate an average price per equalized volume
(e.g. price per ML, per gram, per dose) for each item in a category.
2. Create a price range for Value, Mid, and Premium based on item calculations (e.g.
Value = $1-$2, Mid = $2-$4, Premium = $4+)
3. Assign "Value", "Mid", or "Premium" to each item in the category.
4. Analyze the category with the "Value", "Mid", and "Premium" results."
"Match the different ways to group products together on the left with the most
appropriate examples on the right.
1. Products that create a total store effect
2. Products that deliver solution to a similar consumer need
3. Products that are substitutable in consumer usage
4. Products that deliver a meal solution - ANS=> 1. Total Juices & Drinks category
(includes chilled juices/drinks, shelf stable juices/drinks, fresh juices/drinks)
2. Salted Snacks category (includes potato snacks, pretzels, corn snacks)
, 3. Total Cough/Cold Products category (includes cough liquids, cough tablets, cough
powders).
4. Mexican Food category (includes condiments/salsas, dinner kits, rice and refried
beans, hot sauce)."
"Category definitions determine which groups of products belong together based on
consumer needs. Which of the following questions is LEAST likely to determine which
products should be grouped together? - ANS=> Which products, when co-merchandised
together, build incremental sales?"
"True or False. Defining and segmenting the category is part of the category plan
development in the category management model. - ANS=> False (Retailer Strategy)"
"What is the definition of a category? - ANS=> A measurable group of products that
consumers perceive to be inter-related and/or substitutable in addressing consumer
needs."
"True or False. A category should have the same definition across all retailers. - ANS=>
False"
"Category definition does NOT affect which of the following areas of business? - ANS=>
Category definition affects all of these areas of the business. (how data is purchased,
how a company reports their business, how product is purchased, and how data is
segmented)."
"What is the LEAST important reason for retailers to assign category roles as part of the
category management process? - ANS=> To determine their best choice for supplier,
category captains, vendor advisors"
"Categories playing what role are usually allocated the lowest percentage of resources
by the retailer? - ANS=> Convenience"
"Match each category role on the left with the most like pricing strategy on the right for
a typical large category for a Grocery retailer.
