COM2602 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 – DUE 2025; 100% correct solutions and explanations.

, COM2602 Assignment 1 (COMPLETE ANSWERS)
Semester 2 2025 – DUE 2025; 100% correct solutions
and explanations.
Table of Contents

1. Communication and the Organisation
1.1 Communication Fields and Disciplines
2. The Rationale for Integrating Organisations’
Communication
2.1 Relationship between Strategy and Organisational
Communication
3. Communication Integration Processes
3.1 Methods of Managing Communication Integration
3.2 Van Riel’s Methods of Integrating Corporate Identity
4. Integrated Communication Measurement
4.1 Integrated Marketing Audit and Stakeholder
Relationship Audit
4.1.1 Explanation of Evaluation Models
4.1.2 Benefits of Measuring Instruments
4.2 Role of a Multi-Skilled Integrated Communicator
(Ehlers’ Model)
5. Reference List


QUESTION 1: COMMUNICATION AND THE
ORGANISATION
1.1 Six Communication Fields (Barker & Angelopulo, 2013)
Communication is a complex process that underpins all human
interaction. It is studied through different fields and disciplines, each
focusing on specific contexts and dynamics of message exchange.