MBA 706 Module #5: Questions With Applicable
Solutions
Channel Members Correct Answer - firms that a company partners with
to actively promote and sell a product as it travels its marketing channel to
users
What is the simplest form of a marketing channel? Correct Answer -
Consists of just two parties - producer and consumer
ex: getting a haircut
Intermediaries Correct Answer - Businesses involved in selling the
goods and services of producers to consumers and other businesses. - Aka the
orgs that a product passes through prior to getting to you
What are the 4 forms of utility or value a channel offers? Correct Answer -
time, form, place, ownership
Supply Chain Correct Answer - the group of firms that make and deliver
a given set of goods and services
Supply Chain Management Correct Answer - when firms are constantly
monitoring their supply chains and adjust them so they are at their most
efficient
Wholesalers Correct Answer - obtain large quantities of products from
producers, store them, and break them down into cases and other smaller
units more convenient for retailers to buy.
Three types of wholesalers Correct Answer - -Merchant wholesalers
-Brokers and agents
-Manufacturers' and retailers' branches and offices
Retailers Correct Answer - buy products from wholesalers, agents, or
distributors, and then sell them to consumers. (supermarkets, convenience
stores, specialty stores, department stores, superstores, warehouse clubs,
outlets, online retailers, used retailers, pop ups, direct marketing)
, What is the strongest marketing channel? Correct Answer - two;
producer to consumer - called DIRECT CHANNEL
indirect channel Correct Answer - includes one of more intermediaries
industrial distributors Correct Answer - firms that supply products that
businesses of government departments & agencies use but do not re-sell
disintermediation Correct Answer - cutting out the middle man - aka
intermediaries
Why is using multiple channels a good idea/effective? Correct Answer -
the more channels your customers utilize, the more loyal they are likely to be
towards your product
Strategic channel alliances Correct Answer - companies working
together to maximize distribution ex: Harley Davison and Best Western
partnership
International Marketing Strategy Correct Answer - sometimes difficult to
penetrate due to government regulations and or corruption. two ways to
penetrate are through joint ventures and by exporting your products
Push strategy Correct Answer - manufacturer convinces wholesalers,
distributors, or retailers to sell it's products. issue with this is that it doesn't
focus on the needs of the actual product users
Pull Strategy Correct Answer - focuses on creating demand for a product
among consumers so that businesses will agree to sell a product
Channel Selection Factors Correct Answer - Type of customer, type of
product, channel partner capabilities, the business environment & technology,
competing products' marketing channels
Intensive Distribution Strategy Correct Answer - often used for
convenience goods to try to sell your products in as many outlets as possible
Selective Distribution Strategy Correct Answer - involves selling
products at select outlets in specific locations
Solutions
Channel Members Correct Answer - firms that a company partners with
to actively promote and sell a product as it travels its marketing channel to
users
What is the simplest form of a marketing channel? Correct Answer -
Consists of just two parties - producer and consumer
ex: getting a haircut
Intermediaries Correct Answer - Businesses involved in selling the
goods and services of producers to consumers and other businesses. - Aka the
orgs that a product passes through prior to getting to you
What are the 4 forms of utility or value a channel offers? Correct Answer -
time, form, place, ownership
Supply Chain Correct Answer - the group of firms that make and deliver
a given set of goods and services
Supply Chain Management Correct Answer - when firms are constantly
monitoring their supply chains and adjust them so they are at their most
efficient
Wholesalers Correct Answer - obtain large quantities of products from
producers, store them, and break them down into cases and other smaller
units more convenient for retailers to buy.
Three types of wholesalers Correct Answer - -Merchant wholesalers
-Brokers and agents
-Manufacturers' and retailers' branches and offices
Retailers Correct Answer - buy products from wholesalers, agents, or
distributors, and then sell them to consumers. (supermarkets, convenience
stores, specialty stores, department stores, superstores, warehouse clubs,
outlets, online retailers, used retailers, pop ups, direct marketing)
, What is the strongest marketing channel? Correct Answer - two;
producer to consumer - called DIRECT CHANNEL
indirect channel Correct Answer - includes one of more intermediaries
industrial distributors Correct Answer - firms that supply products that
businesses of government departments & agencies use but do not re-sell
disintermediation Correct Answer - cutting out the middle man - aka
intermediaries
Why is using multiple channels a good idea/effective? Correct Answer -
the more channels your customers utilize, the more loyal they are likely to be
towards your product
Strategic channel alliances Correct Answer - companies working
together to maximize distribution ex: Harley Davison and Best Western
partnership
International Marketing Strategy Correct Answer - sometimes difficult to
penetrate due to government regulations and or corruption. two ways to
penetrate are through joint ventures and by exporting your products
Push strategy Correct Answer - manufacturer convinces wholesalers,
distributors, or retailers to sell it's products. issue with this is that it doesn't
focus on the needs of the actual product users
Pull Strategy Correct Answer - focuses on creating demand for a product
among consumers so that businesses will agree to sell a product
Channel Selection Factors Correct Answer - Type of customer, type of
product, channel partner capabilities, the business environment & technology,
competing products' marketing channels
Intensive Distribution Strategy Correct Answer - often used for
convenience goods to try to sell your products in as many outlets as possible
Selective Distribution Strategy Correct Answer - involves selling
products at select outlets in specific locations
