MBA 706 Week 5 Marketing Strategy: Questions With
Factual Solutions
Products, services, needs, wants, benefits Correct Answer - People
purchase ___ and ___
To satisfy ___ or ___
And obtain ___ as a result.
Value, design, ease, economy Correct Answer - Different benefits
-Good ___ for money
-Novelty
-Availability
-Good ___
- __ of use
-Safety
-____ in use
Benefits Correct Answer - ___ enter into the equation when a customer
decides to buy one product in preference of another.
This is what makes the product or service *attractive* to the customer.
P, product, price, promotion, place, distribution Correct Answer -
Marketing MIX:
Often known as the 4 ___s
1.
2.
3.
4. (___)
Independent, message Correct Answer - The 4Ps should NOT be seen as
elements ____ (not dependent on another) from each other.
The elements should send a consistent ___ to the market.
,Quality, perceived, expectations Correct Answer - ___ (a relative value) is
one dimension that *differentiates* products.
It reflects differences among products or differences among services.
-As long as it is possible to create differences among products then it should
be possible to create differences in this.
-In difficult cases, producers can try to promote products through ____
differences
-Reflects people's ____ concerning a product or service and how well it will
provide the various benefits they require from using it.
Market Correct Answer - Groups of customers sharing a COMMON
perception of a particular level of quality form ___ segments.
Product, market, return Correct Answer - ___ quality contributes to
business profitability.
-Positively related to ____ and ___ on investment over a wide range of products
and in different market situations.
all, produced, width, length, depth, consistency Correct Answer -
Product Mix - Is often rare to find a firm offering a single product or service.
The product mix is ___ products ___ by a company.
1.
2.
3.
4.
Line Correct Answer - Product ___ - a group of related products
Width Correct Answer - Product ___ - number (quantity) of product lines
the firms carriers
EX, radios, TV, videorecorders
, Depth Correct Answer - Product ___ - number (quantity) of products in a
product line
EX, radios, car radios, pocket radios
Consistency Correct Answer - Product ____ - the extent to which product
lines are related to each other in terms of use they are put
EX, all electrical leisure, entertainment goods
Length Correct Answer - Product ____ - the number (quantity) of items in
the product mix
EX, three kinds of radio and four kinds of TV
Lines, existing, variants, consistency Correct Answer - The company can
increase its business in four ways:
1. Add new product ____
2. Add new products to ___ lines
3. Add ___ of existing products
4. Change product ____
Lines, widen Correct Answer - New product ___ can be added to ___ the
product mix
EX, manufacturer of radios could introduce a line of cassette players
Length, additional Correct Answer - The ____ of existing product lines can
be increased by introducing ____ lines
EX, the radio manufacturer may introduce large or smaller radios than are
currently being offered.
Variants, deepen Correct Answer - New product ___ can be added to ___
the product mix
EX, the radio manufacturer can add new models which are the same size as
existing items but which have different features
Factual Solutions
Products, services, needs, wants, benefits Correct Answer - People
purchase ___ and ___
To satisfy ___ or ___
And obtain ___ as a result.
Value, design, ease, economy Correct Answer - Different benefits
-Good ___ for money
-Novelty
-Availability
-Good ___
- __ of use
-Safety
-____ in use
Benefits Correct Answer - ___ enter into the equation when a customer
decides to buy one product in preference of another.
This is what makes the product or service *attractive* to the customer.
P, product, price, promotion, place, distribution Correct Answer -
Marketing MIX:
Often known as the 4 ___s
1.
2.
3.
4. (___)
Independent, message Correct Answer - The 4Ps should NOT be seen as
elements ____ (not dependent on another) from each other.
The elements should send a consistent ___ to the market.
,Quality, perceived, expectations Correct Answer - ___ (a relative value) is
one dimension that *differentiates* products.
It reflects differences among products or differences among services.
-As long as it is possible to create differences among products then it should
be possible to create differences in this.
-In difficult cases, producers can try to promote products through ____
differences
-Reflects people's ____ concerning a product or service and how well it will
provide the various benefits they require from using it.
Market Correct Answer - Groups of customers sharing a COMMON
perception of a particular level of quality form ___ segments.
Product, market, return Correct Answer - ___ quality contributes to
business profitability.
-Positively related to ____ and ___ on investment over a wide range of products
and in different market situations.
all, produced, width, length, depth, consistency Correct Answer -
Product Mix - Is often rare to find a firm offering a single product or service.
The product mix is ___ products ___ by a company.
1.
2.
3.
4.
Line Correct Answer - Product ___ - a group of related products
Width Correct Answer - Product ___ - number (quantity) of product lines
the firms carriers
EX, radios, TV, videorecorders
, Depth Correct Answer - Product ___ - number (quantity) of products in a
product line
EX, radios, car radios, pocket radios
Consistency Correct Answer - Product ____ - the extent to which product
lines are related to each other in terms of use they are put
EX, all electrical leisure, entertainment goods
Length Correct Answer - Product ____ - the number (quantity) of items in
the product mix
EX, three kinds of radio and four kinds of TV
Lines, existing, variants, consistency Correct Answer - The company can
increase its business in four ways:
1. Add new product ____
2. Add new products to ___ lines
3. Add ___ of existing products
4. Change product ____
Lines, widen Correct Answer - New product ___ can be added to ___ the
product mix
EX, manufacturer of radios could introduce a line of cassette players
Length, additional Correct Answer - The ____ of existing product lines can
be increased by introducing ____ lines
EX, the radio manufacturer may introduce large or smaller radios than are
currently being offered.
Variants, deepen Correct Answer - New product ___ can be added to ___
the product mix
EX, the radio manufacturer can add new models which are the same size as
existing items but which have different features
