MNM3714
Assignment 1
Semester 2 2025
Due 25 August 2025
,MNM3714
Assignment 1
Semester 2 2025
Due 25 August 2025
Digital Marketing
Table of Contents
1 INTRODUCTION .......................................................................................................... 3
2 DIGITAL MARKETING PLAN ....................................................................................... 4
2.1 Key Components Of A Digital Marketing Plan ....................................................... 4
2.1.1 Situation Analysis ............................................................................................ 5
2.1.2 Objectives ....................................................................................................... 6
2.2 Practical Application And Recommendations For Lgs Plant-Based ....................... 6
2.2.1 Situation Analysis for LGS Plant-Based .......................................................... 6
2.2.2 Objectives for LGS Plant-Based ...................................................................... 8
2.2.3 Target Market for LGS Plant-Based ................................................................ 9
3 WEBSITE ................................................................................................................... 12
3.1 Introduction .......................................................................................................... 12
3.2 Importance And Overview ................................................................................... 12
3.3 Ways To Incorporate Compelling And Relevant Content On The Lgs Plant-Based
Website ...................................................................................................................... 13
3.4 Key Components Of Website Look And Feel With Practical Recommendations . 14
4 SEARCH ENGINE OPTIMISATION (SEO) ................................................................ 15
, 4.1 Introduction .......................................................................................................... 15
4.2 Quality Content Creation (On-Page Seo) ............................................................ 15
4.3 Backlink Building (Off-Page Seo) ......................................................................... 15
4.4 Local Seo Optimization (Off-Page Seo) ............................................................... 16
4.5 Social Media Engagement (Off-Page SEO) ......................................................... 16
5 CONCLUSION ........................................................................................................... 18
10 LIST OF REFERENCES .......................................................................................... 19
Assignment 1
Semester 2 2025
Due 25 August 2025
,MNM3714
Assignment 1
Semester 2 2025
Due 25 August 2025
Digital Marketing
Table of Contents
1 INTRODUCTION .......................................................................................................... 3
2 DIGITAL MARKETING PLAN ....................................................................................... 4
2.1 Key Components Of A Digital Marketing Plan ....................................................... 4
2.1.1 Situation Analysis ............................................................................................ 5
2.1.2 Objectives ....................................................................................................... 6
2.2 Practical Application And Recommendations For Lgs Plant-Based ....................... 6
2.2.1 Situation Analysis for LGS Plant-Based .......................................................... 6
2.2.2 Objectives for LGS Plant-Based ...................................................................... 8
2.2.3 Target Market for LGS Plant-Based ................................................................ 9
3 WEBSITE ................................................................................................................... 12
3.1 Introduction .......................................................................................................... 12
3.2 Importance And Overview ................................................................................... 12
3.3 Ways To Incorporate Compelling And Relevant Content On The Lgs Plant-Based
Website ...................................................................................................................... 13
3.4 Key Components Of Website Look And Feel With Practical Recommendations . 14
4 SEARCH ENGINE OPTIMISATION (SEO) ................................................................ 15
, 4.1 Introduction .......................................................................................................... 15
4.2 Quality Content Creation (On-Page Seo) ............................................................ 15
4.3 Backlink Building (Off-Page Seo) ......................................................................... 15
4.4 Local Seo Optimization (Off-Page Seo) ............................................................... 16
4.5 Social Media Engagement (Off-Page SEO) ......................................................... 16
5 CONCLUSION ........................................................................................................... 18
10 LIST OF REFERENCES .......................................................................................... 19
