COM3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 (814563) - DUE 1 September 2025

COM3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 (814563) - DUE 1 September 2025 DUE 1 September 2025 . Introduction Begin your assignment by giving a short introduction. Explain what this assignment is about and mention that you will be answering all three main questions. Make sure your introduction links to the topics discussed in the next sections. Media Management Write at least two full typed pages with 1.5 line spacing. Start by explaining how a media manager should look at both the inside and outside of the organisation when doing an environmental analysis. This includes looking at strengths and weaknesses (inside the company) and opportunities and threats (outside the company). Introduction Give a short introduction that explains the aim of your assignment and what the reader can expect. Media Policy and Regulation Internal and External Media Regulation In your own words, explain what internal and external regulation mean. Show that you understand the difference by giving one example of each from your favourite daily newspaper. Read the 2016 draft of the Prevention and Combating of Hate Crimes and Hate Speech Bill to answer the questions below. Attach the cover page of the Bill as an addendum. Give a short summary of what the Bill is about. Say whether you think it is an example of internal or external regulation, and explain why. Use the guidelines in Tutorial Letter CMNALLE/301 to correctly cite government documents. Share your understanding of what freedom of expression means and where its limits are. Then, explain whether you think social media should be regulated in the same way as traditional media like radio, TV and newspapers. Support your answer with examples from the Bill. Also refer to at least two academic sources in addition to the prescribed textbook and study guide. Representation Understanding Representation Choose an advertisement that includes both pictures and text. Use it to answer the following questions about semiotics and representation based on what you read in your prescribed book. Make sure you give real examples from the ad and reference all your sources using Tutorial Letter CMNALLE/301. Define what representation means and use examples from the ad to show your understanding. Explain the idea of semiotics and how signs can be shown in images and text. Give two examples of visual signs in your chosen ad. Give two examples of text-based signs in your ad. Explain Roland Barthes’s idea of myth and give examples of myths found in your ad. Define what anchorage is and give an example from your ad that shows how text supports the meaning of the image. Conclusion Write a short conclusion that sums up what you have discussed in your assignment. Self-Assessment and Reflection Attach a separate page where you answer these questions: What did you learn from doing this assignment? What skills or attitudes have you developed? Which of your strengths will help you in your future studies or job? What weaknesses do you still need to work on? How well did you meet the learning outcomes for each study unit? Be specific about which outcomes you achieved. Explain what strategic media management means and why it is important. Show how doing a SWOT analysis helps the organisation to succeed by matching what it can do well internally with what is happening outside in the market. In your explanation, include the following: Describe how internal and external assessments are different from each other. Explain what SWOT stands for and describe each part: Strengths, Weaknesses, Opportunities, and Threats. Explain what it means to have a strate