COM3702
Assignment 1
(COMPLETE
ANSWERS)
Semester 2 2025
, COM3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 . Explain what this
assignment is about and mention that you will be answering all three main questions. Make sure
your introduction links to the topics discussed in the next sections. Media Management Write at
least two full typed pages with 1.5 line spacing. Start by explaining how a media manager should
look at both the inside and outside of the organisation when doing an environmental analysis.
This includes looking at strengths and weaknesses (inside the company) and opportunities and
threats (outside the company). Introduction Give a short introduction that explains the aim of
your assignment and what the reader can expect. Media Policy and Regulation Internal and
External Media Regulation In your own words, explain what internal and external regulation
mean. Show that you understand the difference by giving one example of each from your
favourite daily newspaper. Read the 2016 draft of the Prevention and Combating of Hate Crimes
and Hate Speech Bill to answer the questions below. Attach the cover page of the Bill as an
addendum. Give a short summary of what the Bill is about. Say whether you think it is an
example of internal or external regulation, and explain why. Use the guidelines in Tutorial Letter
CMNALLE/301 to correctly cite government documents. Share your understanding of what
freedom of expression means and where its limits are. Then, explain whether you think social
media should be regulated in the same way as traditional media like radio, TV and newspapers.
Support your answer with examples from the Bill. Also refer to at least two academic sources in
addition to the prescribed textbook and study guide. Representation Understanding
Representation Choose an advertisement that includes both pictures and text. Use it to answer the
following questions about semiotics and representation based on what you read in your
prescribed book. Make sure you give real examples from the ad and reference all your sources
using Tutorial Letter CMNALLE/301. Define what representation means and use examples from
the ad to show your understanding. Explain the idea of semiotics and how signs can be shown in
images and text. Give two examples of visual signs in your chosen ad. Give two examples of
text-based signs in your ad. Explain Roland Barthes’s idea of myth and give examples of myths
found in your ad. Define what anchorage is and give an example from your ad that shows how
text supports the meaning of the image. Conclusion Write a short conclusion that sums up what
you have discussed in your assignment. Self-Assessment and Reflection Attach a separate page
where you answer these questions: What did you learn from doing this assignment? What skills
or attitudes have you developed? Which of your strengths will help you in your future studies or
job? What weaknesses do you still need to work on? How well did you meet the learning
outcomes for each study unit? Be specific about which outcomes you achieved. Explain what
strategic media management means and why it is important. Show how doing a SWOT analysis
helps the organisation to succeed by matching what it can do well internally with what is
happening outside in the market. In your explanation, include the following: Describe how
internal and external assessments are different from each other. Explain what SWOT stands for
and describe each part: Strengths, Weaknesses, Opportunities, and Threats. Explain what it
means to have a strategic fit. Show how the inside and outside situations must align for the
organisation to perform well. Media and Communications Market Use real-life examples from
the South African media environment or from your own country. Write at least two typed pages
with 1.5 line spacing. Define what media concentration means and describe how it works. In
your discussion, include the following points: Talk about how media competition relates to
media concentration. List and explain the four different types of media concentration.
Introduction Give a short introduction that explains the aim of your assignment and what the
Assignment 1
(COMPLETE
ANSWERS)
Semester 2 2025
, COM3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 . Explain what this
assignment is about and mention that you will be answering all three main questions. Make sure
your introduction links to the topics discussed in the next sections. Media Management Write at
least two full typed pages with 1.5 line spacing. Start by explaining how a media manager should
look at both the inside and outside of the organisation when doing an environmental analysis.
This includes looking at strengths and weaknesses (inside the company) and opportunities and
threats (outside the company). Introduction Give a short introduction that explains the aim of
your assignment and what the reader can expect. Media Policy and Regulation Internal and
External Media Regulation In your own words, explain what internal and external regulation
mean. Show that you understand the difference by giving one example of each from your
favourite daily newspaper. Read the 2016 draft of the Prevention and Combating of Hate Crimes
and Hate Speech Bill to answer the questions below. Attach the cover page of the Bill as an
addendum. Give a short summary of what the Bill is about. Say whether you think it is an
example of internal or external regulation, and explain why. Use the guidelines in Tutorial Letter
CMNALLE/301 to correctly cite government documents. Share your understanding of what
freedom of expression means and where its limits are. Then, explain whether you think social
media should be regulated in the same way as traditional media like radio, TV and newspapers.
Support your answer with examples from the Bill. Also refer to at least two academic sources in
addition to the prescribed textbook and study guide. Representation Understanding
Representation Choose an advertisement that includes both pictures and text. Use it to answer the
following questions about semiotics and representation based on what you read in your
prescribed book. Make sure you give real examples from the ad and reference all your sources
using Tutorial Letter CMNALLE/301. Define what representation means and use examples from
the ad to show your understanding. Explain the idea of semiotics and how signs can be shown in
images and text. Give two examples of visual signs in your chosen ad. Give two examples of
text-based signs in your ad. Explain Roland Barthes’s idea of myth and give examples of myths
found in your ad. Define what anchorage is and give an example from your ad that shows how
text supports the meaning of the image. Conclusion Write a short conclusion that sums up what
you have discussed in your assignment. Self-Assessment and Reflection Attach a separate page
where you answer these questions: What did you learn from doing this assignment? What skills
or attitudes have you developed? Which of your strengths will help you in your future studies or
job? What weaknesses do you still need to work on? How well did you meet the learning
outcomes for each study unit? Be specific about which outcomes you achieved. Explain what
strategic media management means and why it is important. Show how doing a SWOT analysis
helps the organisation to succeed by matching what it can do well internally with what is
happening outside in the market. In your explanation, include the following: Describe how
internal and external assessments are different from each other. Explain what SWOT stands for
and describe each part: Strengths, Weaknesses, Opportunities, and Threats. Explain what it
means to have a strategic fit. Show how the inside and outside situations must align for the
organisation to perform well. Media and Communications Market Use real-life examples from
the South African media environment or from your own country. Write at least two typed pages
with 1.5 line spacing. Define what media concentration means and describe how it works. In
your discussion, include the following points: Talk about how media competition relates to
media concentration. List and explain the four different types of media concentration.
Introduction Give a short introduction that explains the aim of your assignment and what the
