MNM4803
ASSIGNMENT 3 2025
UNIQUE NO.
DUE DATE: 22 AUGUST 2025
, MNM4803 Assignment 3 2025
1. Sales Growth Ratio
Formula
Current Period Sales − Previous Period Sales
Sales Growth Ratio (%) = × 100
Previous Period Sales
Variables & Measurements Required
o Current Period Sales: Total sales revenue in the current period (e.g.,
month, quarter, year).
o Previous Period Sales: Total sales revenue in the same period
immediately before.
o Both measured in monetary value (e.g., Rands).
Management Interpretation
o A positive percentage indicates sales are increasing, showing that the
sales team is expanding market reach or improving closing efficiency.
o A negative percentage signals declining performance, prompting
investigation into causes (e.g., competition, product issues, salesperson
skill gaps).
o Can be used to set realistic sales targets and evaluate the effectiveness of
new sales strategies.
2. Sales Conversion Ratio
Formula
Number of Actual Sales
Sales Conversion Ratio (%) = × 100
Number of Qualified Leads
ASSIGNMENT 3 2025
UNIQUE NO.
DUE DATE: 22 AUGUST 2025
, MNM4803 Assignment 3 2025
1. Sales Growth Ratio
Formula
Current Period Sales − Previous Period Sales
Sales Growth Ratio (%) = × 100
Previous Period Sales
Variables & Measurements Required
o Current Period Sales: Total sales revenue in the current period (e.g.,
month, quarter, year).
o Previous Period Sales: Total sales revenue in the same period
immediately before.
o Both measured in monetary value (e.g., Rands).
Management Interpretation
o A positive percentage indicates sales are increasing, showing that the
sales team is expanding market reach or improving closing efficiency.
o A negative percentage signals declining performance, prompting
investigation into causes (e.g., competition, product issues, salesperson
skill gaps).
o Can be used to set realistic sales targets and evaluate the effectiveness of
new sales strategies.
2. Sales Conversion Ratio
Formula
Number of Actual Sales
Sales Conversion Ratio (%) = × 100
Number of Qualified Leads
