D373: PA - Applies Strategic |\ |\ |\ |\ |\
Marketing Tools and Methodologies |\ |\ |\ |\
questions with answers |\ |\
What is a new company entering an established industry with
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
groundbreaking ideas or products known as? - CORRECT |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Disruption |\
What is a key factor for product success when a company
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
releases a product that creates a new product category? -
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔Consumer education|\ |\ |\
What is the riskiest growth strategy for a company according to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
the Ansoff Matrix? - CORRECT ANSWERS ✔✔Diversification
|\ |\ |\ |\ |\ |\
Which growth strategy in the Ansoff Matrix is represented when a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
company develops a new product for a new market? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Product diversification |\ |\
What describes the creation of a minimum viable product (MVP)?
|\ |\ |\ |\ |\ |\ |\ |\ |\
- CORRECT ANSWERS ✔✔Developing a product that meets the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
basic needs of the customers
|\ |\ |\ |\
Which methodology fulfills the basic needs of customers with the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
intent of building a more useful final version based on user
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
feedback? - CORRECT ANSWERS ✔✔Minimum viable product
|\ |\ |\ |\ |\ |\
, A car dealership calls a new customer to ask about their buying
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
experience. Which research method is this? - CORRECT ANSWERS |\ |\ |\ |\ |\ |\ |\ |\
✔✔Personal interview
|\ |\
Which type of research method are focus groups, personal
|\ |\ |\ |\ |\ |\ |\ |\ |\
interviews, and shopper interception? - CORRECT ANSWERS |\ |\ |\ |\ |\ |\ |\
✔✔Offline
After a product launch, a company wants to know the general
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
public opinion of its new product. Which research method should
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
the company use? - CORRECT ANSWERS ✔✔Social sentiment
|\ |\ |\ |\ |\ |\ |\
What is the phase of the product life cycle in which a product has
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
a significant market share? - CORRECT ANSWERS ✔✔Maturity
|\ |\ |\ |\ |\ |\ |\ |\
Recognizing that CD-ROMs are no longer being used, a PC |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
manufacturer decides to no longer manufacture or sell its PC |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
model that includes CD-ROM drives. Which stage of the product
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
life cycle is the PC model in? - CORRECT ANSWERS ✔✔Decline
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
A well-known furniture manufacturer has achieved considerable
|\ |\ |\ |\ |\ |\ |\
awareness and market share. What is this stage in the product
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
life cycle? - CORRECT ANSWERS ✔✔Maturity
|\ |\ |\ |\ |\
A company completes a successful prototype and is ready to find
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
the suppliers, vendors, designers, and developers needed to
|\ |\ |\ |\ |\ |\ |\ |\ |\
proceed with production. Which stage of product development is
|\ |\ |\ |\ |\ |\ |\ |\ |\
the company in? - CORRECT ANSWERS ✔✔Sourcing
|\ |\ |\ |\ |\ |\
Marketing Tools and Methodologies |\ |\ |\ |\
questions with answers |\ |\
What is a new company entering an established industry with
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
groundbreaking ideas or products known as? - CORRECT |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Disruption |\
What is a key factor for product success when a company
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
releases a product that creates a new product category? -
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
CORRECT ANSWERS ✔✔Consumer education|\ |\ |\
What is the riskiest growth strategy for a company according to
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
the Ansoff Matrix? - CORRECT ANSWERS ✔✔Diversification
|\ |\ |\ |\ |\ |\
Which growth strategy in the Ansoff Matrix is represented when a
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
company develops a new product for a new market? - CORRECT
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
ANSWERS ✔✔Product diversification |\ |\
What describes the creation of a minimum viable product (MVP)?
|\ |\ |\ |\ |\ |\ |\ |\ |\
- CORRECT ANSWERS ✔✔Developing a product that meets the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
basic needs of the customers
|\ |\ |\ |\
Which methodology fulfills the basic needs of customers with the
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
intent of building a more useful final version based on user
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
feedback? - CORRECT ANSWERS ✔✔Minimum viable product
|\ |\ |\ |\ |\ |\
, A car dealership calls a new customer to ask about their buying
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
experience. Which research method is this? - CORRECT ANSWERS |\ |\ |\ |\ |\ |\ |\ |\
✔✔Personal interview
|\ |\
Which type of research method are focus groups, personal
|\ |\ |\ |\ |\ |\ |\ |\ |\
interviews, and shopper interception? - CORRECT ANSWERS |\ |\ |\ |\ |\ |\ |\
✔✔Offline
After a product launch, a company wants to know the general
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
public opinion of its new product. Which research method should
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
the company use? - CORRECT ANSWERS ✔✔Social sentiment
|\ |\ |\ |\ |\ |\ |\
What is the phase of the product life cycle in which a product has
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
a significant market share? - CORRECT ANSWERS ✔✔Maturity
|\ |\ |\ |\ |\ |\ |\ |\
Recognizing that CD-ROMs are no longer being used, a PC |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
manufacturer decides to no longer manufacture or sell its PC |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
model that includes CD-ROM drives. Which stage of the product
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
life cycle is the PC model in? - CORRECT ANSWERS ✔✔Decline
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
A well-known furniture manufacturer has achieved considerable
|\ |\ |\ |\ |\ |\ |\
awareness and market share. What is this stage in the product
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\ |\
life cycle? - CORRECT ANSWERS ✔✔Maturity
|\ |\ |\ |\ |\
A company completes a successful prototype and is ready to find
|\ |\ |\ |\ |\ |\ |\ |\ |\ |\
the suppliers, vendors, designers, and developers needed to
|\ |\ |\ |\ |\ |\ |\ |\ |\
proceed with production. Which stage of product development is
|\ |\ |\ |\ |\ |\ |\ |\ |\
the company in? - CORRECT ANSWERS ✔✔Sourcing
|\ |\ |\ |\ |\ |\
