COM3708
Assignment 1
Semester 2 Portfolio
Unique No: 25697
DUE 8 September 2025
,COM3708: Advertising and Public Relations
Portfolio Assignment 01
Student Number:
Unique Assignment Number:
Due Date: 8 September 2025
1|Page
,Table of Contents
COM3708: Advertising and Public Relations ................................................................... 1
Affidavit ........................................................................................................................... 3
Introduction to the Portfolio ............................................................................................. 4
Phase 1: Assess ............................................................................................................. 4
1.1 Identify the Communicator ..................................................................................... 5
1.2 Identify the Target Audience .................................................................................. 7
1.3 Analyse the Situation and Identify Campaign Aims.............................................. 12
Phase 2: Create ............................................................................................................ 16
2.1 Stipulate the Communication Problem or Opportunity ......................................... 16
2.2 Define Strengths, Weaknesses, Opportunities and Threats (SWOT Analysis) .... 16
2.3 Decide on the Campaign Topic ............................................................................ 17
2.4 Formulate Strategic Communication Objectives .................................................. 18
2.5 Create the Communication Message .................................................................. 18
2.6 Select the Media .................................................................................................. 19
2.7 Produce the Communication Material .................................................................. 20
2.8 Proof of Authenticity: Evaluation of the Planning of the Campaign by the
Organisation ............................................................................................................. 21
Phase 3: Technical Presentation ................................................................................... 22
Conclusion .................................................................................................................... 22
Reference List ............................................................................................................... 23
Appendices ................................................................................................................... 25
Appendix A: Letter to the Organisation ...................................................................... 25
Appendix B: Questionnaire ........................................................................................ 26
Appendix C: Official Letter from the Organisation ...................................................... 30
Appendix D: Detailed Survey Data Tables ................................................................. 31
Appendix E: Additional Research Notes .................................................................... 35
2|Page
, Affidavit
I, the undersigned, hereby affirm that the portfolio contains my personal work.
Student number:
The date:
My signature:
A witness's signature:
3|Page
Assignment 1
Semester 2 Portfolio
Unique No: 25697
DUE 8 September 2025
,COM3708: Advertising and Public Relations
Portfolio Assignment 01
Student Number:
Unique Assignment Number:
Due Date: 8 September 2025
1|Page
,Table of Contents
COM3708: Advertising and Public Relations ................................................................... 1
Affidavit ........................................................................................................................... 3
Introduction to the Portfolio ............................................................................................. 4
Phase 1: Assess ............................................................................................................. 4
1.1 Identify the Communicator ..................................................................................... 5
1.2 Identify the Target Audience .................................................................................. 7
1.3 Analyse the Situation and Identify Campaign Aims.............................................. 12
Phase 2: Create ............................................................................................................ 16
2.1 Stipulate the Communication Problem or Opportunity ......................................... 16
2.2 Define Strengths, Weaknesses, Opportunities and Threats (SWOT Analysis) .... 16
2.3 Decide on the Campaign Topic ............................................................................ 17
2.4 Formulate Strategic Communication Objectives .................................................. 18
2.5 Create the Communication Message .................................................................. 18
2.6 Select the Media .................................................................................................. 19
2.7 Produce the Communication Material .................................................................. 20
2.8 Proof of Authenticity: Evaluation of the Planning of the Campaign by the
Organisation ............................................................................................................. 21
Phase 3: Technical Presentation ................................................................................... 22
Conclusion .................................................................................................................... 22
Reference List ............................................................................................................... 23
Appendices ................................................................................................................... 25
Appendix A: Letter to the Organisation ...................................................................... 25
Appendix B: Questionnaire ........................................................................................ 26
Appendix C: Official Letter from the Organisation ...................................................... 30
Appendix D: Detailed Survey Data Tables ................................................................. 31
Appendix E: Additional Research Notes .................................................................... 35
2|Page
, Affidavit
I, the undersigned, hereby affirm that the portfolio contains my personal work.
Student number:
The date:
My signature:
A witness's signature:
3|Page
