Assignment 3
Unique No:
DUE 22 August 2025
, Analysis
Jane Smith, a seasoned journalist who specialises in social and environmental topics,
writes from a position of credibility and authority. Her professional background enables
her to present complex global issues in a way that resonates with everyday
experiences, bridging the gap between large-scale problems and individual lives.
The article falls within the opinion/editorial category, characterised by its persuasive
intent, subjective viewpoints, and motivational language. Unlike straight news reporting,
which strives for impartiality, editorials seek to influence perspectives and encourage
engagement. This piece clearly aims to inspire readers toward action rather than simply
relay information.
The likely readership includes socially aware individuals, environmental advocates,
educators, policy shapers, and The Guardian’s core audience—people known for their
interest in progressive and community-driven solutions. It may also appeal to those who
feel powerless in the face of daunting global challenges, offering them manageable
ways to make a positive difference.
The tone throughout is hopeful, empowering, and gently urgent. Smith avoids alarmist
tactics, instead fostering a sense of possibility by emphasising that meaningful change
can stem from consistent, small-scale actions. This approach makes the message more
accessible, showing that influence does not require vast resources or political clout.
Her central aim is to persuade readers that small, everyday actions are as vital as large-
scale reforms in addressing environmental and social issues. She counters the notion
that only governments or big organisations can enact real change, instead redefining
activism to include personal, practical choices. In doing so, she positions individuals as
capable agents of transformation.
Smith’s writing employs deliberate rhetorical techniques: