ENG1502
Assignment 3
Unique No:
DUE 22 August 2025
, Analysis
The text is written by Jane Smith, an established journalist specialising in social and
environmental issues. Her expertise and track record position her as a credible and
trustworthy voice, enabling her to present her arguments with both authority and
relatability. By drawing on her professional experience, she is able to connect complex
global challenges to the everyday lives of her readers.
The article fits squarely within the opinion/editorial genre. This is evident through its
persuasive purpose, subjective interpretation of issues, and the use of motivational
rather than purely factual language. Unlike news reporting, which aims for objectivity,
editorials such as this are designed to shape attitudes and encourage action.
The intended audience likely includes socially engaged individuals, environmental
activists, educators, policy influencers, and The Guardian’s regular readership—an
audience known for its interest in progressive solutions and community-based change.
The piece may also resonate with readers who feel powerless in the face of large-scale
problems, offering them an accessible path to contributing positively.
The tone is optimistic, empowering, and subtly urgent. Smith avoids fear-driven
messaging, instead instilling a belief that change is achievable through consistent small
actions. This positive framing not only inspires but also lowers the psychological barrier
to action by showing that individuals do not need vast resources or political influence to
make a difference.
The main purpose is to persuade readers that incremental, everyday actions are as
crucial as large-scale reforms in tackling social and environmental challenges. Smith’s
argument directly challenges the misconception that only government policies or major
organisational initiatives bring about real change. By reframing the concept of activism
to include simple personal choices, she empowers individuals to view themselves as
agents of transformation.
Smith employs several deliberate language strategies:
Assignment 3
Unique No:
DUE 22 August 2025
, Analysis
The text is written by Jane Smith, an established journalist specialising in social and
environmental issues. Her expertise and track record position her as a credible and
trustworthy voice, enabling her to present her arguments with both authority and
relatability. By drawing on her professional experience, she is able to connect complex
global challenges to the everyday lives of her readers.
The article fits squarely within the opinion/editorial genre. This is evident through its
persuasive purpose, subjective interpretation of issues, and the use of motivational
rather than purely factual language. Unlike news reporting, which aims for objectivity,
editorials such as this are designed to shape attitudes and encourage action.
The intended audience likely includes socially engaged individuals, environmental
activists, educators, policy influencers, and The Guardian’s regular readership—an
audience known for its interest in progressive solutions and community-based change.
The piece may also resonate with readers who feel powerless in the face of large-scale
problems, offering them an accessible path to contributing positively.
The tone is optimistic, empowering, and subtly urgent. Smith avoids fear-driven
messaging, instead instilling a belief that change is achievable through consistent small
actions. This positive framing not only inspires but also lowers the psychological barrier
to action by showing that individuals do not need vast resources or political influence to
make a difference.
The main purpose is to persuade readers that incremental, everyday actions are as
crucial as large-scale reforms in tackling social and environmental challenges. Smith’s
argument directly challenges the misconception that only government policies or major
organisational initiatives bring about real change. By reframing the concept of activism
to include simple personal choices, she empowers individuals to view themselves as
agents of transformation.
Smith employs several deliberate language strategies:
