Page 1 ys
MARKETING 231>Marketing Management 1 ys ys ys
5th edition Test Bank ys ys ys
Marketing Management chapter 1 practice test
ys ys ys ys ys
1. Which of the following statements about marketing is true?
ys ys ys ys ys ys ys ys
A) It is of little importance when products are standardized.
ys ys ys ys ys ys ys ys
B) It can help create jobs in the economy by increasing demand for goods and services.
ys ys ys ys ys ys ys ys ys ys ys ys ys ys
C) It helps to build a loyal customer base but has no impact on a firm's intangible assets.
ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys
D) It is more important for bigger organizations than smaller ones.
ys ys ys ys ys ys ys ys ys
E) It is seldom used by nonprofit organizations.
ys ys ys ys ys ys
Page: 4 ys
B
2. ys
is the art and science of choosing target markets and getting, keeping, and growingcustomers
ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys
through creating, delivering, and communicating superior customer value.
ys ys ys ys ys ys ys
A) Marketing management ys
B) Knowledge management ys
C) Operations management ys
D) Strategic management ys
E) Distribution management ys
Page: 5 ys
A
3. Identify the correct statement about marketing management.
ys ys ys ys ys ys
A) It is primarily concerned with the systematic gathering, recording, and analysis of data abouti
ys ys ys ys ys ys ys ys ys ys ys ys ys ys
ssues related to marketing products and services.
ys ys ys ys ys ys
, Page 2 ys
B) It focuses mostly on monitoring the profitability of a company's products and services.
ys ys ys ys ys ys ys ys ys ys ys ys
C) It focuses solely on attaining an organization's sales goals in an efficient manner.
ys ys ys ys ys ys ys ys ys ys ys ys
D) It is defined as the field that deals with planning and managing a business at the highest level ofc
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orporate hierarchy. ys
E) It occurs when at least one party to a potential exchange thinks about the means of achieving
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desired responses from other parties.
ys ys ys ys
Page: 5 ys
E
4. A social definition of marketing says
ys ys ys ys ys .
A) effective marketing requires companies to remove intermediaries to achieve a closer connection
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with direct consumers
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B) a company should focus exclusively on achieving high production efficiency, low costs, and mass
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distribution to facilitate the broadest possible access to the company's products
ys ys ys ys ys ys ys ys ys ys
C) marketing is the process by which individuals and groups obtain what they need and wantt
ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys
hrough creating, offering, and freely exchanging products and services of value with others
ys ys ys ys ys ys ys ys ys ys ys ys
D) marketing is the process of extracting the maximum value from consumers to facilitate
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corporate growth ys
E) marketing is the process of aggressive selling and promotion to encourage the purchase of
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products that might otherwise be unsought by the consumer
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Page: 5 ys
C
5. ys goods constitute the bulk of most countries' production and marketing efforts.
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A) Durable
B) Impulse
, Page 3 ys
C) Physical
D) Luxury
E) Intangible
Page: 5 ys
C
6. As economies advance, a growing proportion of their activities focuses on the production of
ys ys ys ys ys ys ys ys ys ys ys ys ys
ys .
A) products
B) events
C) experiences
D) luxury goods ys
E) services
Page: 5 ys
E
7. Car rental firms, hair dressers, and management consultants provide
ys ys ys ys ys ys ys ys .
A) goods
B) experiences
C) events
D) services
E) information
Page: 5 ys
D
8. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of
ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys
marketing a(n) ys .
A) idea
B) place
, Page 4
ys
C) luxury item ys
D) event
E) service
Page: 5 ys
D
9. The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its
ys ys ys ys ys ys ys ys ys ys ys ys ys
multicultural society in order to attract tourists is an example of
ys ys ys ys ys ys ys ys ys ys marketing.
A) event
B) property
C) service
D) place
E) idea
Page: 6 ys
D
10. In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even ah
ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys
aunted house. Disney is marketing a(n)
ys ys ys ys ys .
A) experience
B) service
MARKETING 231>Marketing Management 1 ys ys ys
5th edition Test Bank ys ys ys
Marketing Management chapter 1 practice test
ys ys ys ys ys
1. Which of the following statements about marketing is true?
ys ys ys ys ys ys ys ys
A) It is of little importance when products are standardized.
ys ys ys ys ys ys ys ys
B) It can help create jobs in the economy by increasing demand for goods and services.
ys ys ys ys ys ys ys ys ys ys ys ys ys ys
C) It helps to build a loyal customer base but has no impact on a firm's intangible assets.
ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys
D) It is more important for bigger organizations than smaller ones.
ys ys ys ys ys ys ys ys ys
E) It is seldom used by nonprofit organizations.
ys ys ys ys ys ys
Page: 4 ys
B
2. ys
is the art and science of choosing target markets and getting, keeping, and growingcustomers
ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys
through creating, delivering, and communicating superior customer value.
ys ys ys ys ys ys ys
A) Marketing management ys
B) Knowledge management ys
C) Operations management ys
D) Strategic management ys
E) Distribution management ys
Page: 5 ys
A
3. Identify the correct statement about marketing management.
ys ys ys ys ys ys
A) It is primarily concerned with the systematic gathering, recording, and analysis of data abouti
ys ys ys ys ys ys ys ys ys ys ys ys ys ys
ssues related to marketing products and services.
ys ys ys ys ys ys
, Page 2 ys
B) It focuses mostly on monitoring the profitability of a company's products and services.
ys ys ys ys ys ys ys ys ys ys ys ys
C) It focuses solely on attaining an organization's sales goals in an efficient manner.
ys ys ys ys ys ys ys ys ys ys ys ys
D) It is defined as the field that deals with planning and managing a business at the highest level ofc
ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys
orporate hierarchy. ys
E) It occurs when at least one party to a potential exchange thinks about the means of achieving
ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys
desired responses from other parties.
ys ys ys ys
Page: 5 ys
E
4. A social definition of marketing says
ys ys ys ys ys .
A) effective marketing requires companies to remove intermediaries to achieve a closer connection
ys ys ys ys ys ys ys ys ys ys ys ys
with direct consumers
ys ys
B) a company should focus exclusively on achieving high production efficiency, low costs, and mass
ys ys ys ys ys ys ys ys ys ys ys ys ys ys
distribution to facilitate the broadest possible access to the company's products
ys ys ys ys ys ys ys ys ys ys
C) marketing is the process by which individuals and groups obtain what they need and wantt
ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys
hrough creating, offering, and freely exchanging products and services of value with others
ys ys ys ys ys ys ys ys ys ys ys ys
D) marketing is the process of extracting the maximum value from consumers to facilitate
ys ys ys ys ys ys ys ys ys ys ys ys ys
corporate growth ys
E) marketing is the process of aggressive selling and promotion to encourage the purchase of
ys ys ys ys ys ys ys ys ys ys ys ys ys ys
products that might otherwise be unsought by the consumer
ys ys ys ys ys ys ys ys
Page: 5 ys
C
5. ys goods constitute the bulk of most countries' production and marketing efforts.
ys ys ys ys ys ys ys ys ys ys
A) Durable
B) Impulse
, Page 3 ys
C) Physical
D) Luxury
E) Intangible
Page: 5 ys
C
6. As economies advance, a growing proportion of their activities focuses on the production of
ys ys ys ys ys ys ys ys ys ys ys ys ys
ys .
A) products
B) events
C) experiences
D) luxury goods ys
E) services
Page: 5 ys
E
7. Car rental firms, hair dressers, and management consultants provide
ys ys ys ys ys ys ys ys .
A) goods
B) experiences
C) events
D) services
E) information
Page: 5 ys
D
8. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of
ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys
marketing a(n) ys .
A) idea
B) place
, Page 4
ys
C) luxury item ys
D) event
E) service
Page: 5 ys
D
9. The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its
ys ys ys ys ys ys ys ys ys ys ys ys ys
multicultural society in order to attract tourists is an example of
ys ys ys ys ys ys ys ys ys ys marketing.
A) event
B) property
C) service
D) place
E) idea
Page: 6 ys
D
10. In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even ah
ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys ys
aunted house. Disney is marketing a(n)
ys ys ys ys ys .
A) experience
B) service
