MAR 3023 FSU BRADY EXAM 4 STUDY GUIDE 2025/2026 ACCURATE QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES || 100% GUARANTEED PASS <BRAND NEW VERSION>

MAR 3023 FSU BRADY EXAM 4 STUDY GUIDE 2025/2026 ACCURATE QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES || 100% GUARANTEED PASS &lt;BRAND NEW VERSION&gt; 1. _____ is a tactic in which a firm deliberately prices a product above the prices set for competing products to capture those customers who always shop for the best, or for whom price does not matter - ANSWER Premium pricing 2. Firms usually implement _____ when they have a particular profit goal as their overriding concern - ANSWER Target profit pricing 3. In break-even analysis, when the break-even point is reached ______ is (are) zero - ANSWER Profits 4. The _______ is the price less the variable cost per unit - ANSWER Contribution per unit 5. Best Buy will match competitor prices for customers who bring in proof that a particular product is being sold at a lower price by a competitor, thus using - ANSWER Status quo pricing 6. As the marketing vice president of her firm, Jana is considering implementing a company wide pricing policy that all products must achieve a target profit margin of 15% so the firm can achieve its overall growth objectives. What type of company objective is this? - ANSWER profit orientation 7. Which of the following explains why the demand for Blu-ray discs increases when the demand for Blu-ray players increases? - ANSWER The complementary products effect 8. The Top Choice Vacuum Cleaning company has set a very low price for its vacuum with the intent to drive its competition out of business. It is using the illegal practice of - ANSWER Predatory pricing 9. ____ occurs when parties at different levels of the same marketing channel (e.g., manufacturers and retailers) agree to control the prices passed on to consumers. - ANSWER Vertical price fixing 10. Which of these actions would probably help an organization increase profits? - ANSWER - Reduction of logistics costs on a per-order basis - Increase in sales 11. Which of these are common logistics strategies? - ANSWER - low-cost - response - differentiation 12. The four stages of supplier selection, in order, are __________. - ANSWER supplier evaluation, supplier development, negotiations, and contracting 13. The three classic types of negotiation strategies are __________. - ANSWER cost-based price model, market-based price model, and competitive bidding 14. Which of the following is not a concern of the supply chain? - ANSWER Maintenance scheduling 15. Which of the following is an aspect of environmental risk in supply chain management? - ANSWER Political issues 16. The transfer of some of what are traditional internal activities and resources of a firm to outside vendors is __________. - ANSWER outsourcing 17. A restaurant runs a special promotion on lobster and plans to sell twice as many lobsters as usual. When this large order is sent to the distributer, the distributer assumes the large size is a trend, not a one-time event. The distributer, therefore, places an even larger order with the supplier of the lobster. This is the result of __________. - ANSWER the bullwhip effect 18. What term is used to describe the outsourcing of logistics? - ANSWER Third-Party Logistics 19. With the growth of the JIT, which of the following distribution systems has been the biggest loser? - ANSWER Railroads 20. The trucking industry is establishing technologies, which let shippers and truckers find each other in order to ________. - ANSWER improve logistics efficiency 21. In 2019 the Corn Refiners Association launched a series of ads to encourage consumers not to be afraid of high-fructose corn syrup which is found in many products made by many different companies. These ads would best be described as what kind of advertising? - ANSWER pioneer advertising 22. Cannondale is a cycling brand known around the world. To increase awareness of a new hybrid bike, Cannondale bought an ad in the 1997 Superbowl which was seen by over 112 million people. This would be the ___________ of the ad. - ANSWER reach 23. Which of the following is NOT true about publicity? A. Publicity is designed to be positive. B. Publicity is less powerful than PR. C. Publicity is largely controlled by the firm. D. All of the above are not true about publicity. - ANSWER D. All of the above are not true about publicity. 24. It often costs more to reach each customer when using a sales force as compared to advertising. According to our discussion in class, what is the reason some companies use sales forces in spite of this? a. The average sales per customer is higher when using a sales force than when using advertising. b. A higher percentage of customers purchase products when using advertising as compared to sales forces. c. Personal selling is more effective than advertising when product complexity is low. d. All of the above - ANSWER a. The average sales per customer is higher when using a sales force than when using advertising. 25. In terms of the steps in the personal selling process, the phase in which a list of potential customers is generated is known as _____. a. Preapproach b. Approach c. Prospecting d. Overcoming objections e. Following up - ANSWER c. Prospecting 26. Montclair State University recently announced that students will now have to pay a $35 fee in order to participate in intramurals. Students were reportedly upset because, in the past, intramurals was included in the cost of tuition. This new policy is an example of: a. price leading b. bundling c. captive pricing d. unbundling e. elastic point - ANSWER d. unbundling 27. Corey and Cathy recently brought a travel vacation package where their plane trip, the hotel, and even tickets to the theatre were included for one price. This vacation package is a good example of: a. internal reference price b. external reference price c. price bundling d. price unbundling e. price skimming - ANSWER c. price bundling 28. The share for an episode of the Family Guy was 4.6. What does that mean? a. It means 4.6 million people in the Family Guy target market were watching. b. It means 4.6 percent of television families were watching Family Guy c. It means 4.6 percent of households watching television that night were watching the show. d. It means 4.6 percent of the total number of U.S. households were watching the show. e. It means Fox could charge $460,000 for a 30 second ad. - ANSWER c. It means 4.6 percent of households watching television that night were watching the show. 29. I discussed how retailers often use price tags that show consumers what the old price used to be. So for example, if a product was originally marked $100 and there is a 50% off sale, there would be a line through the $100 and the new $50 price tag would be prominent. As we discussed, this method is an example of: a. Price framing b. Penetration Pricing c. Comparative pricing d. Price Skimming - ANSWER a. Price framing 30. If 600,000 households are tuned to a show, 1,200,000 households are using their TV and there are 1,800,000 total US households, what is the advertising SHARE OF AUDIENCE for the TV show? a. 0.25 b. 0.50 c. 0.33 d. 0.20 - ANSWER b. 0.50 31. You buy a set of dishes from Target and when you open the package they are chipped. You post a picture of the dishes on Facebook and a representative replies to your post apologizing and offers you a refund or a new set of dishes. This is an example of social media as a: a. Promotional Tool b. Brand Management Tool c. Customer Service Tool d. All of these - ANSWER c. Customer Service Tool 32. Discount retailers almost never sell products at whole number prices, like $2 or $5. Instead, they tend to price goods at $1.99 or $4.99. This is an example of which of the following types of pricing methods: a. odd pricing