DMI Pro Exam Questions and Correct Answers/ Latest Update / Already Graded

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DMI Pro Exam Questions and Correct
Answers/ Latest Update / Already Graded
Inbound Marketing

Ans: Pull Strategy, closely aligned with digital marketing,
attracts leads by providing helpful content


Outbound Marketing

Ans: Associated with traditional and digital marketing, uses
volume and repetition to spread word of existence, push
strategy


Owned Media Example

Ans: Blog, Website, Social Media Account,


Paid Media Example

Ans: Display Ads, Social Media, Retargeting


Earned Media Example

Ans: Word of mouth promotion, reviews, and mentions




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Direct Marketing

Ans: Mailings and brochures, flyers, and coupons


Broadcast Marketing

Ans: Product placement, program sponsorship, and c inema
advertisement


Referral Marketing

Ans: Fidelity cards, word of mouth, and discounts for
sponsorships


Traditional Marketing characteristics

Ans: Outbound, one-to-many, mass, passive audience


Digital Marketing characteristics

Ans: Active audience, inbound, one-to-one, individual


3i principles

Ans: 1. Initiate
2. Iterate


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3. Integrate


What elements of a SMART objective are illustrated in the following
statement?

In order to establish myself as a digital marketing expert, I will
complete a diploma in digital marketing.

Ans: Specific and Measurable


Audience Research

Ans: Survey tool, marketing research company, social media
platform, behavior analytics


Social Listening

Ans: Hootsuite, hashtags, Tweetdeck, influencers


Social listening

Ans: identifies audiences interests


market research

Ans: provides third-party analysis of specific topics


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