LSUS MBA 706 MODULE 1 QUESTIONS AND
ANSWERS 100% CORRECT
Marketing |- |ANSWER-the |activity, |set |of |institutions, |and |processes |for |creating,
| communicating, |delivering, |and |exchanging |offerings |that |have |value |for
| customers, |clients, |partners, |and |society |at |large
Creating |- |ANSWER-process |of |collaborati |g |with |suppliers |and |customers |to
| create |offerings |that |have |value |(components |of |marketing)
Communicating |- |ANSWER-describing |offerings |to |targeted |customers |in |a
| manner |which |emphasizes |value, |learn |what |cusotmers |value |and |desire |from
| offering |(component)
Place |Utility |- |ANSWER-Adding |value |to |products |by |having |them |where |people
| want |them.
Strategic |Planning |- |ANSWER-the |process |of |developing |and |maintaining |a
| strategic |fit |between |the |organization's |goals |and |capabilities |and |its |changing
| marketing |opportunities
, Strategies |- |ANSWER-provide |a |blueprint |for |how |organizations |will |accomplish
| goals
Delivering |- |ANSWER-getting |offerings |to |the |customer |in |a |way |that |optimizes
| value |(component)
Exchanging |- |ANSWER-trading |value |for |offerings |(component)
Market |- |ANSWER-Collection |of |buyers |and |sellers, |in |which |groups |of
| consumers |or |institutions |share |a |need |that |can |be |satisfied |by |an |offering
Selling |Oriented |- |ANSWER-Push |products |by |heavily |emphasizing |advertising
| and |selling
Prodcut |Oriented |- |ANSWER-make |different |products |from |competitors, |focus |on
| product |innovation, |many |products |serve |same |basic |function |with |slight |twist
Value |Oriented |- |ANSWER-emphasize |creating |value
Goods |- |ANSWER-Tangible, |physical |items
ANSWERS 100% CORRECT
Marketing |- |ANSWER-the |activity, |set |of |institutions, |and |processes |for |creating,
| communicating, |delivering, |and |exchanging |offerings |that |have |value |for
| customers, |clients, |partners, |and |society |at |large
Creating |- |ANSWER-process |of |collaborati |g |with |suppliers |and |customers |to
| create |offerings |that |have |value |(components |of |marketing)
Communicating |- |ANSWER-describing |offerings |to |targeted |customers |in |a
| manner |which |emphasizes |value, |learn |what |cusotmers |value |and |desire |from
| offering |(component)
Place |Utility |- |ANSWER-Adding |value |to |products |by |having |them |where |people
| want |them.
Strategic |Planning |- |ANSWER-the |process |of |developing |and |maintaining |a
| strategic |fit |between |the |organization's |goals |and |capabilities |and |its |changing
| marketing |opportunities
, Strategies |- |ANSWER-provide |a |blueprint |for |how |organizations |will |accomplish
| goals
Delivering |- |ANSWER-getting |offerings |to |the |customer |in |a |way |that |optimizes
| value |(component)
Exchanging |- |ANSWER-trading |value |for |offerings |(component)
Market |- |ANSWER-Collection |of |buyers |and |sellers, |in |which |groups |of
| consumers |or |institutions |share |a |need |that |can |be |satisfied |by |an |offering
Selling |Oriented |- |ANSWER-Push |products |by |heavily |emphasizing |advertising
| and |selling
Prodcut |Oriented |- |ANSWER-make |different |products |from |competitors, |focus |on
| product |innovation, |many |products |serve |same |basic |function |with |slight |twist
Value |Oriented |- |ANSWER-emphasize |creating |value
Goods |- |ANSWER-Tangible, |physical |items
