BA 100 FINAL ACTUAL COMPLETE EXAM |WITH
ACCURATE QUESTIONS AND VERIFIED ANSWERS|GRADED
A
marketing Ans✓✓✓ The process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods, and
services to create exchanges that satisfy individual and organizational
objectives
external customer service Ans✓✓✓ company to client CS
internal customer service Ans✓✓✓ employee information delivery
Exchange relationship Ans✓✓✓ value for value swap
Marketing Concept Ans✓✓✓ the marketing management philosophy
that holds that achieving organizational goals depends on knowing the
needs and wants of target markets and delivering the desired
satisfactions better than competitors do
Selling Concept Ans✓✓✓ a management approach that attempts to
satisfy consumer demand, takes a short term view of customer
development, and focuses on profitability through volume sales.
market penetration Ans✓✓✓ the extent to which a product is
recognized and bought by customers in a particular market
, Market segmentation Ans✓✓✓ The process of dividing a market into
meaningful, relatively similar, and identifiable segments or groups
psychographics Ans✓✓✓ Studies of consumers based on social and
psychological characteristics such as attitudes, interests, and opinions
demographics Ans✓✓✓ the characteristics of a population with respect
to age, race, and gender
behavioral segmentation Ans✓✓✓ knowlegde of, attitude to
geographics Ans✓✓✓ segmentation of the market based on where
people live.
geodemographics Ans✓✓✓ Segmenting potential customers into
neighborhood lifestyle categories
market share Ans✓✓✓ A company's product sales as a percentage of
total sales for that industry
Marketing Mix Ans✓✓✓ The blending of five marketing elements-
product, distribution, price, and promotion, people
ACCURATE QUESTIONS AND VERIFIED ANSWERS|GRADED
A
marketing Ans✓✓✓ The process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods, and
services to create exchanges that satisfy individual and organizational
objectives
external customer service Ans✓✓✓ company to client CS
internal customer service Ans✓✓✓ employee information delivery
Exchange relationship Ans✓✓✓ value for value swap
Marketing Concept Ans✓✓✓ the marketing management philosophy
that holds that achieving organizational goals depends on knowing the
needs and wants of target markets and delivering the desired
satisfactions better than competitors do
Selling Concept Ans✓✓✓ a management approach that attempts to
satisfy consumer demand, takes a short term view of customer
development, and focuses on profitability through volume sales.
market penetration Ans✓✓✓ the extent to which a product is
recognized and bought by customers in a particular market
, Market segmentation Ans✓✓✓ The process of dividing a market into
meaningful, relatively similar, and identifiable segments or groups
psychographics Ans✓✓✓ Studies of consumers based on social and
psychological characteristics such as attitudes, interests, and opinions
demographics Ans✓✓✓ the characteristics of a population with respect
to age, race, and gender
behavioral segmentation Ans✓✓✓ knowlegde of, attitude to
geographics Ans✓✓✓ segmentation of the market based on where
people live.
geodemographics Ans✓✓✓ Segmenting potential customers into
neighborhood lifestyle categories
market share Ans✓✓✓ A company's product sales as a percentage of
total sales for that industry
Marketing Mix Ans✓✓✓ The blending of five marketing elements-
product, distribution, price, and promotion, people
