Mktg 360 exam 2 UIC Questions with
verified solutions A+ rated
Three Roles of Marketing Research - correct answer ✔✔1. Descriptive
2. Diagnostic
3. Predictive
descriptive research - correct answer ✔✔gathering and presenting factual statements
Diagnostic Research - correct answer ✔✔to answer why something happened
predictive research - correct answer ✔✔to analyze the potential outcomes of marketing
decisions
7 Steps of the Marketing Research Process - correct answer ✔✔1. define problem
2. plan design/primary data
3. specify sampling procedure
4. collect data
5. analyze data
6. prepare/present report
7. follow up
primary data - correct answer ✔✔information collected for the specific purpose at hand
Primary data strengths - correct answer ✔✔Up to data
, Relevant
Primary Data Weaknesses - correct answer ✔✔Time consuming
Expensive
Some methods may be unethical
Secondary data - correct answer ✔✔information that already exists somewhere, having been
collected for another purpose
Secondary data strengths - correct answer ✔✔-database of prior concerns/needs of population
-ability to trend health issues over time
Secondary data weaknesses - correct answer ✔✔may not be valid or reliable
official stats are often biased
hard to find relevant info to the topic
survey research - correct answer ✔✔gathering primary data by asking people questions about
their knowledge, attitudes, preferences, and buying behavior
Observation Research Method - correct answer ✔✔method of research in which the researcher
watches subjects and notes behavior and expression
verified solutions A+ rated
Three Roles of Marketing Research - correct answer ✔✔1. Descriptive
2. Diagnostic
3. Predictive
descriptive research - correct answer ✔✔gathering and presenting factual statements
Diagnostic Research - correct answer ✔✔to answer why something happened
predictive research - correct answer ✔✔to analyze the potential outcomes of marketing
decisions
7 Steps of the Marketing Research Process - correct answer ✔✔1. define problem
2. plan design/primary data
3. specify sampling procedure
4. collect data
5. analyze data
6. prepare/present report
7. follow up
primary data - correct answer ✔✔information collected for the specific purpose at hand
Primary data strengths - correct answer ✔✔Up to data
, Relevant
Primary Data Weaknesses - correct answer ✔✔Time consuming
Expensive
Some methods may be unethical
Secondary data - correct answer ✔✔information that already exists somewhere, having been
collected for another purpose
Secondary data strengths - correct answer ✔✔-database of prior concerns/needs of population
-ability to trend health issues over time
Secondary data weaknesses - correct answer ✔✔may not be valid or reliable
official stats are often biased
hard to find relevant info to the topic
survey research - correct answer ✔✔gathering primary data by asking people questions about
their knowledge, attitudes, preferences, and buying behavior
Observation Research Method - correct answer ✔✔method of research in which the researcher
watches subjects and notes behavior and expression
