Telus Rater Exam UPDATED ACTUAL Exam Questions and CORRECT Answers

Telus Rater Exam UPDATED ACTUAL
Exam Questions and CORRECT Answers
AC - CORRECT ANSWER - Ad Creative; The Ad Creative is an advertisement that can
appear


LP - CORRECT ANSWER - Landing Page; Where you're sent when you click the AC.
The first page that appears.


Query - CORRECT ANSWER - A word or phrase searched for



User Intent - CORRECT ANSWER - What the user is actually searching for.



Content Page - CORRECT ANSWER - The webpage that the user is currently visiting



Business Page - CORRECT ANSWER - A page the advertiser specifically wants the
audience to visit


In-Market - CORRECT ANSWER - When the user is in the market for a product or
service


Do all queries have the approximate location provided? - CORRECT ANSWER - No



Exact Intent - CORRECT ANSWER - An ad might address the user's exact intent



Nearby Intent - CORRECT ANSWER - An ad that offers the user an approximate solution
or something that usually goes with the queried item.