D077 /
EXAM
/ /
Study guide Questions With Correct Answers
/ // // // // //
What /
/uncontrollable /
/marketing /
/element /
/provides //user //input //as //to //how //the //company //delivers //upon //its //value //proposition?
Quality //control //inspections
Product //delivery //schedule
Competitive //elements
Consumer //feedback //- //correct //answer(s) //✔✔ //Consumer //feedback
Which //controllable //marketing //function //should //a //company //use //to //achieve //its //firm-
level //goals //and //to //satisfy //the //target //customers' //needs //and //wants?
Sales
Promotion
Production
Product //- //correct //answer(s) //✔✔ //Product
Which //controllable //element //is //included //in //the //marketing //mix?
Legal
,Product
Political
Environmental //- //correct //answer(s) //✔✔ //Product
A //marketer //introduces //a //tutorial //video //featuring //the //company's //new //cosmetic //line.
Which //set //of //elements //from //the //marketing //mix //is //the //marketer //using?
Price //and //place
Product //and //price
Promotion //and //place
Product //and //promotion //- //correct //answer(s) //✔✔ //Product //and //promotion
A //realtor //representing //luxury //condominiums //offers //pre-construction //discounts //to //clients.
Which //part //of //the //marketing //mix //does //this //approach //represent?
Place
Price
Product
Promotion //- //correct //answer(s) //✔✔ //Price
An /
/online //consignment //store //offers //free //gifts //with //purchases //within //the //next //30 //days //using
//an //attractive //and //easy-to-use //website.
Which //part //of //the //marketing //mix //is //represented //by //the //company's //website?
,Price //and //place
Product //and //price
Promotion //and //price
Place //and //promotion //- //correct //answer(s) //✔✔ //Place //and //promotion
An /
/online /
/consignment /
/store //offers //gently //used //designer //fashions //and //sends //weekly //text //alerts //to //customers //of
//new //arrivals //and //popular //items.
Which //element //of //a //marketing //mix //is //represented //by //this //store's //text //alerts?
Place
Price
Product
Promotion //- //correct //answer(s) //✔✔ //Promotion
A //local //computer //manufacturer //offers //a //high-
end //computer //with //new //graphic //design //capabilities.
Which //element //of //the //marketing //mix //is //represented //by //this //offer?
Place
Price
Product
, Promotion //- //correct //answer(s) //✔✔ //Product
A/
/manager /
/is /
/researching /
/an //element //of //the //marketing //environment //that //the //company //cannot //control.
Which //one //of //these //elements //is //the //manager //considering?
Place
Pricing
Promotion
Demographic //- //correct //answer(s) //✔✔ //Demographic
What //is //an //example //of //a //controllable //element //that //influences //marketing //decisions?
Governmental //regulations
Promotional //campaigns
Technological //advances
Social //factors //- //correct //answer(s) //✔✔ //Promotional //campaigns
Which //action //reflects //the //use //of //ethical //marketing?
Posting //revised //customer //reviews
Reselling //returned //products //online
Supply //chain //transparency //reporting
EXAM
/ /
Study guide Questions With Correct Answers
/ // // // // //
What /
/uncontrollable /
/marketing /
/element /
/provides //user //input //as //to //how //the //company //delivers //upon //its //value //proposition?
Quality //control //inspections
Product //delivery //schedule
Competitive //elements
Consumer //feedback //- //correct //answer(s) //✔✔ //Consumer //feedback
Which //controllable //marketing //function //should //a //company //use //to //achieve //its //firm-
level //goals //and //to //satisfy //the //target //customers' //needs //and //wants?
Sales
Promotion
Production
Product //- //correct //answer(s) //✔✔ //Product
Which //controllable //element //is //included //in //the //marketing //mix?
Legal
,Product
Political
Environmental //- //correct //answer(s) //✔✔ //Product
A //marketer //introduces //a //tutorial //video //featuring //the //company's //new //cosmetic //line.
Which //set //of //elements //from //the //marketing //mix //is //the //marketer //using?
Price //and //place
Product //and //price
Promotion //and //place
Product //and //promotion //- //correct //answer(s) //✔✔ //Product //and //promotion
A //realtor //representing //luxury //condominiums //offers //pre-construction //discounts //to //clients.
Which //part //of //the //marketing //mix //does //this //approach //represent?
Place
Price
Product
Promotion //- //correct //answer(s) //✔✔ //Price
An /
/online //consignment //store //offers //free //gifts //with //purchases //within //the //next //30 //days //using
//an //attractive //and //easy-to-use //website.
Which //part //of //the //marketing //mix //is //represented //by //the //company's //website?
,Price //and //place
Product //and //price
Promotion //and //price
Place //and //promotion //- //correct //answer(s) //✔✔ //Place //and //promotion
An /
/online /
/consignment /
/store //offers //gently //used //designer //fashions //and //sends //weekly //text //alerts //to //customers //of
//new //arrivals //and //popular //items.
Which //element //of //a //marketing //mix //is //represented //by //this //store's //text //alerts?
Place
Price
Product
Promotion //- //correct //answer(s) //✔✔ //Promotion
A //local //computer //manufacturer //offers //a //high-
end //computer //with //new //graphic //design //capabilities.
Which //element //of //the //marketing //mix //is //represented //by //this //offer?
Place
Price
Product
, Promotion //- //correct //answer(s) //✔✔ //Product
A/
/manager /
/is /
/researching /
/an //element //of //the //marketing //environment //that //the //company //cannot //control.
Which //one //of //these //elements //is //the //manager //considering?
Place
Pricing
Promotion
Demographic //- //correct //answer(s) //✔✔ //Demographic
What //is //an //example //of //a //controllable //element //that //influences //marketing //decisions?
Governmental //regulations
Promotional //campaigns
Technological //advances
Social //factors //- //correct //answer(s) //✔✔ //Promotional //campaigns
Which //action //reflects //the //use //of //ethical //marketing?
Posting //revised //customer //reviews
Reselling //returned //products //online
Supply //chain //transparency //reporting
