TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer 8YBehaviour: 8YBuying, 8YHaving, 8Yand 8YBeing, 8YCdn. 8Y9e 8Y(Solomon)
8Y Chapter 8Y1 8 Y An 8YIntroduction 8Yto 8YConsumer 8YBehaviour
1) In 8Ystudying 8Yconsumers 8Ylike 8YGail, 8Ya 8Ycollege 8Ystudent, 8Ymarketers 8Yoften 8Yfind 8Yit 8Yuseful
8Y to 8Ylearn 8Ytheir 8Yinterests 8Yin 8Ymusic 8Yor 8Yclothing, 8Yhow 8Ythey 8Yspend 8Ytheir 8Yleisure 8Ytime,
8Y and 8Yeven 8Ytheir 8Yattitudes 8Yabout 8Ysocial 8Yissues, 8Yto 8Ybe 8Yable 8Yto 8Ycategorize 8Yconsumers
8Y according 8Yto 8Ytheir 8Ylifestyles. 8YThis 8Ysort 8Yof 8Yinformation 8Yis 8Ycalled:
A) core 8Yvalues.
B) psychographics.
C) configurations.
D) physiognomies.
8Y ANSWER: 8 Y B
Type: 8YMC Page 8YRef:
2 8YSkill: 8 Y Application
8Y
Objective: 8 Y L1-01 8YConsumer 8Ybehaviour 8Yis 8Ya 8Yprocess.
2) Tina, 8Ya 8Ysupervisor 8Yof 8Ydisplays 8Yfor 8YSears 8YCanada, 8Yknows 8Ythat 8Yattractive 8Ydisplays
8Y can 8Ygenerate 8Yadditional 8Ysales 8Yof 8Yparticular 8Yitems. 8YFrom 8Ya 8Ymarketer's 8Yperspective,
8Y this 8Yis:
A) a 8Ypurchase 8Yissue.
B) a 8Ypost 8Ypurchase 8Yissue.
C) merchandising 8Ycomplexity.
D) a 8Yloss
8Y leader.
ANSWER:
8 Y A
Type: 8YMC Page 8YRef:
3 8YSkill: 8 Y Application
8Y
Objective: 8 Y L1-01 8YConsumer 8Ybehaviour 8Yis 8Ya 8Yprocess.
,3) John 8Yis 8Ythe 8Yvice 8Ypresident 8Yof 8Ymarketing 8Yfor 8Ya 8Ylocal 8Ytour 8Yguide 8Ycompany. 8YHe
8Y is 8Yconcerned 8Ythat 8Yhis 8Ycustomers 8Yare 8Ynot 8Yrecommending 8Yhis 8Ycompany 8Yto 8Ytheir
8Y friends. 8YFor 8YJohn, 8Ythis 8Yproblem 8Yis 8Ya:
A) purchase 8Yissue.
B) demographic 8Yproblem.
C) prepurchase 8Yissue.
D) post 8Ypurchase
issue. 8YANSWER:
8Y
8Y D
Type: 8YMC Page 8YRef:
3 8YSkill: 8 Y Application
8Y
Objective: 8 Y L1-01 8YConsumer 8Ybehaviour 8Yis 8Ya 8Yprocess.
, 4) The 8Yexpanded 8Yview 8Yof 8Ythe 8Yexchange 8Ythat 8Yincludes 8Ythe 8Yissues 8Ythat 8Yinfluence
8Y the 8Yconsumer 8Ybefore, 8Yduring, 8Yand 8Yafter 8Ya 8Ypurchase 8Yis 8Ycalled:
A) the 8Yvalue.
B) the 8Ystrategic 8Yfocus.
C) the 8Ypre-sell 8Ystrategy.
D) the 8Yconsumption
process. 8YANSWER: 8 Y D
8Y
Type: 8YMC Page 8YRef:
3 8YSkill: 8 Y Concept
8Y
Objective: 8 Y L1-01 8YConsumer 8Ybehaviour 8Yis 8Ya 8Yprocess.
5) Gail 8Ydecides 8Yto 8Ytake 8Ya 8Ybreak 8Yfrom 8Ystudying 8Yand 8Ygoes 8Yonline 8Yto 8Ycheck 8Ythings
8Y out. 8YShe 8Yconnects 8Ywith 8Yone 8Yof 8Ythe 8Yproduct 8Ydiscussion 8Ygroups 8Ythat 8Yshe
8Y participates 8Yin. 8YThis 8Yis 8Yan 8Yexample 8Yof 8Ya:
A) lifestyle 8Ydiscussion.
B) brand 8Ycompetition.
C) consumption 8Ycommunity.
D) marketplace
competition. 8YANSWER:
8Y
8Y C
Type: 8YMC Page 8YRef:
2 8YSkill: 8 Y Application
8Y
Objective: 8 Y L1-01 8YConsumer 8Ybehaviour 8Yis 8Ya 8Yprocess.
6) If 8Ya 8Yproduct 8Ysucceeds 8Yin 8Ysatisfying 8Yneeds 8Yand 8Yis 8Ypurchased 8Yover 8Yand 8Yover
8Y again, 8Yit 8Ymost 8Ylikely 8Yhas 8Yattained:
A) product 8Yseparation.
B) brand 8Yloyalty.
C) lifestyle 8Yvariation.
D) purchase
8Y conception.
ANSWER: 8 Y B
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer 8YBehaviour: 8YBuying, 8YHaving, 8Yand 8YBeing, 8YCdn. 8Y9e 8Y(Solomon)
8Y Chapter 8Y1 8 Y An 8YIntroduction 8Yto 8YConsumer 8YBehaviour
1) In 8Ystudying 8Yconsumers 8Ylike 8YGail, 8Ya 8Ycollege 8Ystudent, 8Ymarketers 8Yoften 8Yfind 8Yit 8Yuseful
8Y to 8Ylearn 8Ytheir 8Yinterests 8Yin 8Ymusic 8Yor 8Yclothing, 8Yhow 8Ythey 8Yspend 8Ytheir 8Yleisure 8Ytime,
8Y and 8Yeven 8Ytheir 8Yattitudes 8Yabout 8Ysocial 8Yissues, 8Yto 8Ybe 8Yable 8Yto 8Ycategorize 8Yconsumers
8Y according 8Yto 8Ytheir 8Ylifestyles. 8YThis 8Ysort 8Yof 8Yinformation 8Yis 8Ycalled:
A) core 8Yvalues.
B) psychographics.
C) configurations.
D) physiognomies.
8Y ANSWER: 8 Y B
Type: 8YMC Page 8YRef:
2 8YSkill: 8 Y Application
8Y
Objective: 8 Y L1-01 8YConsumer 8Ybehaviour 8Yis 8Ya 8Yprocess.
2) Tina, 8Ya 8Ysupervisor 8Yof 8Ydisplays 8Yfor 8YSears 8YCanada, 8Yknows 8Ythat 8Yattractive 8Ydisplays
8Y can 8Ygenerate 8Yadditional 8Ysales 8Yof 8Yparticular 8Yitems. 8YFrom 8Ya 8Ymarketer's 8Yperspective,
8Y this 8Yis:
A) a 8Ypurchase 8Yissue.
B) a 8Ypost 8Ypurchase 8Yissue.
C) merchandising 8Ycomplexity.
D) a 8Yloss
8Y leader.
ANSWER:
8 Y A
Type: 8YMC Page 8YRef:
3 8YSkill: 8 Y Application
8Y
Objective: 8 Y L1-01 8YConsumer 8Ybehaviour 8Yis 8Ya 8Yprocess.
,3) John 8Yis 8Ythe 8Yvice 8Ypresident 8Yof 8Ymarketing 8Yfor 8Ya 8Ylocal 8Ytour 8Yguide 8Ycompany. 8YHe
8Y is 8Yconcerned 8Ythat 8Yhis 8Ycustomers 8Yare 8Ynot 8Yrecommending 8Yhis 8Ycompany 8Yto 8Ytheir
8Y friends. 8YFor 8YJohn, 8Ythis 8Yproblem 8Yis 8Ya:
A) purchase 8Yissue.
B) demographic 8Yproblem.
C) prepurchase 8Yissue.
D) post 8Ypurchase
issue. 8YANSWER:
8Y
8Y D
Type: 8YMC Page 8YRef:
3 8YSkill: 8 Y Application
8Y
Objective: 8 Y L1-01 8YConsumer 8Ybehaviour 8Yis 8Ya 8Yprocess.
, 4) The 8Yexpanded 8Yview 8Yof 8Ythe 8Yexchange 8Ythat 8Yincludes 8Ythe 8Yissues 8Ythat 8Yinfluence
8Y the 8Yconsumer 8Ybefore, 8Yduring, 8Yand 8Yafter 8Ya 8Ypurchase 8Yis 8Ycalled:
A) the 8Yvalue.
B) the 8Ystrategic 8Yfocus.
C) the 8Ypre-sell 8Ystrategy.
D) the 8Yconsumption
process. 8YANSWER: 8 Y D
8Y
Type: 8YMC Page 8YRef:
3 8YSkill: 8 Y Concept
8Y
Objective: 8 Y L1-01 8YConsumer 8Ybehaviour 8Yis 8Ya 8Yprocess.
5) Gail 8Ydecides 8Yto 8Ytake 8Ya 8Ybreak 8Yfrom 8Ystudying 8Yand 8Ygoes 8Yonline 8Yto 8Ycheck 8Ythings
8Y out. 8YShe 8Yconnects 8Ywith 8Yone 8Yof 8Ythe 8Yproduct 8Ydiscussion 8Ygroups 8Ythat 8Yshe
8Y participates 8Yin. 8YThis 8Yis 8Yan 8Yexample 8Yof 8Ya:
A) lifestyle 8Ydiscussion.
B) brand 8Ycompetition.
C) consumption 8Ycommunity.
D) marketplace
competition. 8YANSWER:
8Y
8Y C
Type: 8YMC Page 8YRef:
2 8YSkill: 8 Y Application
8Y
Objective: 8 Y L1-01 8YConsumer 8Ybehaviour 8Yis 8Ya 8Yprocess.
6) If 8Ya 8Yproduct 8Ysucceeds 8Yin 8Ysatisfying 8Yneeds 8Yand 8Yis 8Ypurchased 8Yover 8Yand 8Yover
8Y again, 8Yit 8Ymost 8Ylikely 8Yhas 8Yattained:
A) product 8Yseparation.
B) brand 8Yloyalty.
C) lifestyle 8Yvariation.
D) purchase
8Y conception.
ANSWER: 8 Y B
