TEST BANK
MARKETING REAL PEOPLE
REAL CHOICES
1
Copyright © 2025 Pearson Education, Inc.
,Marketing: Real People, Real Choices, 12e (Solomon)
Chapter 1 Welcome To Marketing In The Modern
World
1) A Is The Ultimate User Of A Good Or Service.
A) Stakeholder
B) Market
C) Target Market
D) Marketer
E) Consumer
Answer: E
Difficulty: Easy
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
2) Is The Activity, Set Of Institutions, And Processes For Creating, Communicating,
Delivering, And Exchanging Offerings That Have Value For Customers, Clients, Partners, And
Society At Large.
A) Demand Satisfaction
B) Competitive Advantage Building
C) Marketing
D) Total Quality Management
E) Value Chain
Management Answer: C
Difficulty: Easy
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
Aacsb: Written And Oral Communication
3) The Consists Of The Tools An Organization Uses To Create A Desired Response
Among A Set Of Predefined Consumers.
A) Sharing Economy
B) Market Position
C) Value Proposition
D) Marketplace
E) Marketing
Mix Answer: E
Difficulty: Easy
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
2
Copyright © 2025 Pearson Education, Inc.
,4) The Four Ps Are Discussed As Separate Parts Of A Firm's Marketing Strategy, But Product,
Price, Promotion, And Place Decisions Are Actually .
A) Contradictory
B) Interdependent
C) Unrelated
D) Disconnected
E) Singular
Answer: B
Difficulty: Moderate
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
Aacsb: Written And Oral Communication
5) Which Of The Following Is A True Statement About The Four Ps Of The Marketing Mix?
A) A Decision About One Of The Ps Affects Every Other Marketing-Mix Decision.
B) Price Is Always The Most Important Of The Four Ps.
C) Place Is Typically The Least Important Of The Four Ps.
D) The Four Ps Have Little Effect On A Product's Market Position.
E) The Four Ps Are Used To Determine A Product's Target
Market. Answer: A
Difficulty: Moderate
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
Aacsb: Analytical Thinking
6) Which Of The Following Is Part Of The Place Element Of The Marketing Mix?
A) A Quality Discount
B) A Store Coupon
C) A Newspaper Advertisement
D) A Local Retailer
E) Publicity
Releases Answer:
D
Difficulty: Moderate
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
7) The Customer's Overall Assessment Of Every Interaction The Customer Has Had With A
Business Is Known As .
A) The Customer Experience
B) Customer Engagement
C) E-Commerce
D) The Marketing Mix
E) Collaborative
Consumption Answer: A
Difficulty: Easy
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The Value
3
Copyright © 2025 Pearson Education, Inc.
, Of
8) Is The Assignment Of A Product's Value, Or The Amount The Consumer Must
Exchange To Receive The Offering.
A) Promotion
B) Price
C) Benefit
D) Need
E) Utility
Answer: B
Difficulty: Easy
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
9) Free Delivery Of A Good Is Considered Part Of Which Element Of The Marketing Mix?
A) Product
B) Place
C) Price
D) Distribution
E) Promotion
Answer: A
Difficulty: Moderate
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
Aacsb: Written And Oral Communication
10) Marketing Communication Is Also Referred To As .
A) Production
B) Selling Orientation
C) Societal Marketing
D) Exchange
E) Promotion
Answer: E
Difficulty: Easy
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
Aacsb: Written And Oral Communication
11) For An Exchange To Occur, .
A) At Least Two People Or Organizations Must Be Willing To Make A Trade, And Each
Must Have Something The Other Wants
B) There Must Be One Winner And One Loser
C) Someone Must Make A Financial Profit
D) The Item That Is Exchanged Must Be A Tangible Product
E) Time Utility Must Be Created For The
Purchaser Answer: A
Difficulty: Moderate
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The Value
Of
4
Copyright © 2025 Pearson Education, Inc.
MARKETING REAL PEOPLE
REAL CHOICES
1
Copyright © 2025 Pearson Education, Inc.
,Marketing: Real People, Real Choices, 12e (Solomon)
Chapter 1 Welcome To Marketing In The Modern
World
1) A Is The Ultimate User Of A Good Or Service.
A) Stakeholder
B) Market
C) Target Market
D) Marketer
E) Consumer
Answer: E
Difficulty: Easy
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
2) Is The Activity, Set Of Institutions, And Processes For Creating, Communicating,
Delivering, And Exchanging Offerings That Have Value For Customers, Clients, Partners, And
Society At Large.
A) Demand Satisfaction
B) Competitive Advantage Building
C) Marketing
D) Total Quality Management
E) Value Chain
Management Answer: C
Difficulty: Easy
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
Aacsb: Written And Oral Communication
3) The Consists Of The Tools An Organization Uses To Create A Desired Response
Among A Set Of Predefined Consumers.
A) Sharing Economy
B) Market Position
C) Value Proposition
D) Marketplace
E) Marketing
Mix Answer: E
Difficulty: Easy
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
2
Copyright © 2025 Pearson Education, Inc.
,4) The Four Ps Are Discussed As Separate Parts Of A Firm's Marketing Strategy, But Product,
Price, Promotion, And Place Decisions Are Actually .
A) Contradictory
B) Interdependent
C) Unrelated
D) Disconnected
E) Singular
Answer: B
Difficulty: Moderate
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
Aacsb: Written And Oral Communication
5) Which Of The Following Is A True Statement About The Four Ps Of The Marketing Mix?
A) A Decision About One Of The Ps Affects Every Other Marketing-Mix Decision.
B) Price Is Always The Most Important Of The Four Ps.
C) Place Is Typically The Least Important Of The Four Ps.
D) The Four Ps Have Little Effect On A Product's Market Position.
E) The Four Ps Are Used To Determine A Product's Target
Market. Answer: A
Difficulty: Moderate
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
Aacsb: Analytical Thinking
6) Which Of The Following Is Part Of The Place Element Of The Marketing Mix?
A) A Quality Discount
B) A Store Coupon
C) A Newspaper Advertisement
D) A Local Retailer
E) Publicity
Releases Answer:
D
Difficulty: Moderate
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
7) The Customer's Overall Assessment Of Every Interaction The Customer Has Had With A
Business Is Known As .
A) The Customer Experience
B) Customer Engagement
C) E-Commerce
D) The Marketing Mix
E) Collaborative
Consumption Answer: A
Difficulty: Easy
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The Value
3
Copyright © 2025 Pearson Education, Inc.
, Of
8) Is The Assignment Of A Product's Value, Or The Amount The Consumer Must
Exchange To Receive The Offering.
A) Promotion
B) Price
C) Benefit
D) Need
E) Utility
Answer: B
Difficulty: Easy
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
9) Free Delivery Of A Good Is Considered Part Of Which Element Of The Marketing Mix?
A) Product
B) Place
C) Price
D) Distribution
E) Promotion
Answer: A
Difficulty: Moderate
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
Aacsb: Written And Oral Communication
10) Marketing Communication Is Also Referred To As .
A) Production
B) Selling Orientation
C) Societal Marketing
D) Exchange
E) Promotion
Answer: E
Difficulty: Easy
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The
Value Of Marketing
Aacsb: Written And Oral Communication
11) For An Exchange To Occur, .
A) At Least Two People Or Organizations Must Be Willing To Make A Trade, And Each
Must Have Something The Other Wants
B) There Must Be One Winner And One Loser
C) Someone Must Make A Financial Profit
D) The Item That Is Exchanged Must Be A Tangible Product
E) Time Utility Must Be Created For The
Purchaser Answer: A
Difficulty: Moderate
Lo: 1.1: Explain What Marketing Is, The Marketing Mix, What Can Be Marketed, And The Value
Of
4
Copyright © 2025 Pearson Education, Inc.
