IOP1502 ASSIGNMENT
1 SEMESTER 2
ANSWERS 2025
IOP1502 ASSIGNMENT 1 SEMESTER 2
ANSWERS 2025
, IOP1502 ASSESSMENT 01
QUESTION 1
Companies can use various customer research methods to understand their
customers' needs and build effective strategies. Here are ten such methods:
1. Surveys: These are questionnaires that can be administered online, via mail, in
person, or over the phone. Surveys are effective for collecting quantitative data on
customer satisfaction, preferences, and demographics. They can be structured with
multiple-choice questions or allow for open-ended responses for more in-depth
feedback. *Example:* A hotel chain sends out an online survey after each guest stay
to gather feedback on their experience.
2. Focus Groups: Small groups of customers (typically 6-10) are brought together to
discuss a specific topic or product under the guidance of a moderator. Focus groups
provide qualitative data and allow companies to explore customer opinions, beliefs,
and attitudes in a more interactive setting. *Example:* A tourism board hosts a focus
group with potential tourists to gauge interest in a new destination marketing
campaign.
3. Interviews: One-on-one conversations with customers, either in person or
remotely. Interviews allow for in-depth exploration of individual experiences,
motivations, and pain points. They can uncover rich insights that surveys or focus
groups might miss. *Example:* A travel agency interviews a frequent traveler to
understand their booking habits and travel preferences.
1 SEMESTER 2
ANSWERS 2025
IOP1502 ASSIGNMENT 1 SEMESTER 2
ANSWERS 2025
, IOP1502 ASSESSMENT 01
QUESTION 1
Companies can use various customer research methods to understand their
customers' needs and build effective strategies. Here are ten such methods:
1. Surveys: These are questionnaires that can be administered online, via mail, in
person, or over the phone. Surveys are effective for collecting quantitative data on
customer satisfaction, preferences, and demographics. They can be structured with
multiple-choice questions or allow for open-ended responses for more in-depth
feedback. *Example:* A hotel chain sends out an online survey after each guest stay
to gather feedback on their experience.
2. Focus Groups: Small groups of customers (typically 6-10) are brought together to
discuss a specific topic or product under the guidance of a moderator. Focus groups
provide qualitative data and allow companies to explore customer opinions, beliefs,
and attitudes in a more interactive setting. *Example:* A tourism board hosts a focus
group with potential tourists to gauge interest in a new destination marketing
campaign.
3. Interviews: One-on-one conversations with customers, either in person or
remotely. Interviews allow for in-depth exploration of individual experiences,
motivations, and pain points. They can uncover rich insights that surveys or focus
groups might miss. *Example:* A travel agency interviews a frequent traveler to
understand their booking habits and travel preferences.
