Antitrust laws - AnswersLaws that prevent monopolies and promote competition and fairness. Through
means other than superior skill, foresight, and industry. To encourage the production of quality goods
and services at the lowest prices, concerns of consumers.
Two Categories of Trade Restraints - AnswersHorizontal and Vertical
Horizontal Restraint of Trade - AnswersRestraint of trade involving an agreement among competitors at
the same distribution level for the purpose of minimizing competition.
Horizontal Trade Restraints - AnswersMonopolization
Attempt to Monopolize
Price Fixing
Division of Markets
Group Boycotts/Refusals to deal
Horizontal Mergers
Interlocking Directorates
Monopolization - AnswersAn agreement, unreasonably restrains competition, and affects interstate
commerce.
The possession of monopoly power in the relevant market: Determined by customers preferences and
Cross-Elasticity of demand for the product.
The willful acquisition or maintenance of that power: by some purposeful or deliberate act (Predatory
Pricing)
Cross Elasticity - AnswersBuyers can switch to another brand if price increases.
Relevant Market - AnswersA tool to identify and define the boundaries of competition between firms.
1. Relevant geographic market
2. Relevant product market
Innocent Monopoly - AnswersAchieved solely by merit, and is legal
Defenses of Monopolization - AnswersInnocent Acquisition and Natural Monopoly
Innocent Acquisition - AnswersSuperior business acumen, skill, foresight, or industry
Natural Monopoly - AnswersSmall market that can support only one competitor