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Select two sentences that represent innovation at LVMH?
- It enables to improve products and customers' experiences
- With innovation, we must compromise with quality
- It helps come up with new solutions that contribute to a better tomorrow - It enables to
improve products and customers' experiences
It helps come up with new solutions that contribute to a better tomorrow
What are the main challenges of innovation for a Maison?
- Innovation is too expensive
- Dealing with time and find the right pace of innovation
- The human touch within the tech world - Dealing with time and find the right pace of
innovation
The human touch within the tech world
Among the four typologies of Chinese Consumers, which of the following groups are
considered as key drivers within the international landscape?
- domestic chinese
- nomadic overseas chinese
- frequent outbound travellers
- overseas chinese - Nomadic overseas chinese
Frequent outbound travellers
Which characteristics may help to measure the luxuriousness of an offer?
- price
- scarcity
, - quality
- signed by brands - price
scarcity
quality
signed by brands
True or false: Consumers place a greater value on customized products because it
answers their need for uniqueness. - True
How are eco-conscious customers adapting their consumption?
- Rethinking the product as a service (rental) and not only a good to own
- Owning goods
- Rediscovering vintage products
- Buying new products - Rethinking the product as a service (rental) and not only a good
to own
Rediscovering vintage products
According to Bain & Company, online sales will represent, by 2025...
- 12% of the luxury sales
- 25% of the luxury sales
- More than 30% of the luxury sales - More than 30% of the luxury sales
How do Fashion & Leather Goods Maisons offer their clientéle unique experiences?
- By selling on marketplaces
- By relying on robots
- By mastering their distribution
- By launching new products everyday - By mastering their distribution
To remain relevant, what values must brands respect?
- Sustainability
- Inclusivity
- Quality
- Exclusivity - Sustainability
Inclusivity
Quality
What is one of the most important dimensions of Luxury for Serge Carreira?