,MNG3701 Assignment 1 (COMPLETE
ANSWERS) Semester 2 2025 - DUE September
2025
a) Differentiate between a vision statement and a mission
statement
Vision Statement: Describes the long-term desired future
state or aspiration of the organisation. It answers the
question: “Where do we want to go?”
o Example (generic): “To be the leading healthcare and
beauty retailer in Africa.”
Mission Statement: Describes the organisation’s purpose
and core activities. It answers: “Why do we exist?” and
“What do we do?”
o Example (generic): “To help customers live better lives
by providing quality healthcare and beauty products.”
b) Ms Lorraine Mthombeni is a store manager at one of the
Clicks stores. Identify her management level and duties
Ms Mthombeni is at the middle management level.
Duties of middle management:
Implementing top management strategies at the store
level.
, Overseeing store operations, staff performance, and
customer service.
Monitoring sales, inventory, and budgeting.
Acting as a link between top management and lower-level
employees.
Ensuring compliance with company policies and
procedures.
c) Activities during the strategic planning phase at Clicks Group
Limited
Environmental scanning (e.g., market trends, competitor
analysis).
Setting strategic objectives (e.g., increase market share,
digital transformation).
Formulating strategies to achieve goals (e.g., expanding
store footprint, e-commerce).
Resource allocation (budgets, staffing, infrastructure).
Performance evaluation mechanisms (KPIs, Balanced
Scorecard).
Clicks Group Limited's commitment to SDGs
a) Two SDGs where Clicks can have the biggest impact:
ANSWERS) Semester 2 2025 - DUE September
2025
a) Differentiate between a vision statement and a mission
statement
Vision Statement: Describes the long-term desired future
state or aspiration of the organisation. It answers the
question: “Where do we want to go?”
o Example (generic): “To be the leading healthcare and
beauty retailer in Africa.”
Mission Statement: Describes the organisation’s purpose
and core activities. It answers: “Why do we exist?” and
“What do we do?”
o Example (generic): “To help customers live better lives
by providing quality healthcare and beauty products.”
b) Ms Lorraine Mthombeni is a store manager at one of the
Clicks stores. Identify her management level and duties
Ms Mthombeni is at the middle management level.
Duties of middle management:
Implementing top management strategies at the store
level.
, Overseeing store operations, staff performance, and
customer service.
Monitoring sales, inventory, and budgeting.
Acting as a link between top management and lower-level
employees.
Ensuring compliance with company policies and
procedures.
c) Activities during the strategic planning phase at Clicks Group
Limited
Environmental scanning (e.g., market trends, competitor
analysis).
Setting strategic objectives (e.g., increase market share,
digital transformation).
Formulating strategies to achieve goals (e.g., expanding
store footprint, e-commerce).
Resource allocation (budgets, staffing, infrastructure).
Performance evaluation mechanisms (KPIs, Balanced
Scorecard).
Clicks Group Limited's commitment to SDGs
a) Two SDGs where Clicks can have the biggest impact:
