Leadership Leadership within the modern organisational context plays a pivotal role in shaping employee behaviour, motivation, and overall performance. Organisations, particularly in competitive and rapidly changing environments, increasingly rely on eff

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MANCOSA: BBA (HONS) Assessment

A class-based discussion with model answers to PAST EXAMINATIONS AND
Assignment

Model Solutions provided in this document are not intended for cheating, rather
to provide a starting point.

All solutions were presented based on class discussion.

Further breakdown are given for each question to give students a
comprehensive starting point and keep on referencing to the relevant areas.




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APPENDIX A: ASSESSMENT COVER SHEET

ASSESSMENT COVER SHEET


Surname

First Name/s

Student Number
Marketing Management
Subject

Assessment Number

Tutor’s Name
APRIL 2025
Date Submitted

Submission () First Submission Resubmission


Postal Address



Gauteng

E-Mail
0680538213 (Work)
0612621185 (Home)
Contact Numbers



Course/Intake BBA Jan 25

Declaration: I hereby declare that the assignment submitted is an original piece of work produced by myself.


Signature: Date: 01/04/2025




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Table of Contents
1. Introduction .............................................................................................................. 8

Background and Context ............................................................................................... 8


Rationale for the Study .................................................................................................. 9


Purpose and Significance of the Study ............................................................................ 9

Structure of the Proposal ............................................................................................. 10

2. Research Context: Background ................................................................................ 10


The Strategic Importance of Leadership in Contemporary Organisations ......................... 10


Linking Leadership Styles and Employee Performance ................................................... 11


The Organisational Context of the Research Problem .................................................... 11

The Need for Contextualised Research ......................................................................... 12

3. Research Problem ................................................................................................... 12


Introduction to the Problem ......................................................................................... 12


Description of the Problem in the Target Organisation .................................................... 13


Conceptual Focus and Core Variables .......................................................................... 13

Significance of Addressing the Problem ........................................................................ 14


Research Relevance and Broader Implications.............................................................. 14


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