UCLA COMM 10 Final Exam Test with Verified Answers
Graded A
Primary vs. Secondary Media - ANSWER - Perpetuates Norms, Values, Traditions
Something you focus your attention on, vs. Creating Community and Social Cohesion
something you pay attention to secondarily, while Narcotizing Function
primarily involved in something Servicing the Political System
Servicing the Economy
Types of Functions of the Mass Media -
ANSWER -Content function Status Conferral - ANSWER -Legitimizes
Medium function the status of person or idea; confirms status.
Manifest function Ex. When the media reported the beating of a
Latent function gay man, this gave the issue of gay rights more
status and national attention. It became a
national issue
Content function - ANSWER -A function
based on what the medium conveys.
Ex: the weather channel tells us what to wear on Passes on Norms, Values, Traditions -
a given day. ANSWER -The media perpetuate social
norms, teaching right from wrong. Enforces by
showing how deviation from norms is punished.
You see that on TV and think, I better not do that.
Medium function - ANSWER -A function Ex: not reporting taxes
based on how the medium is used.
Ex: the movies provide a place to go on a date,
not only used to watch the movie, go for the
experience. Creating Community and Social Cohesion -
ANSWER -Mass media provide a common
source of narrative that can unite people in the
absence of the old physical meeting spots
Manifest function - ANSWER -Functions - Especially in a time of crisis, like the community
that are obvious, intended, and on the surface. of interest and sympathy created by media
Ex: couple listens to radio to be informed coverage of 9/11 or Trayvon Martin.
- Media create a common base of cultural
knowledge, giving people something to talk
about. The OJ Trial, or American Idol.
Latent function - ANSWER -Functions that
are unintended, hidden or beneath the surface.
Ex: the weather channel tells us what to wear on
a given day. Narcotizing Function - ANSWER -The
media function as the opiate of the masses. By
filling our heads with meaningless, titillating junk,
they lead us not to question the status quo.
Societal Functions of Mass Media -
ANSWER -Status Conferral
, UCLA COMM 10 Final Exam Test with Verified Answers
Graded A
movies and shows make people think the world is
Servicing the Political System - ANSWER - like that
Mass Media let us know what our government is
doing. Candidate messages address information
to public.
Ex: Obama addresses the entire nation at the The Mean World Syndrom - ANSWER -the
State of the Union, a speech broadcast across more tv people watch, the more they come to
the mass media believe the world is a mean and scary place.
Servicing the Economy - ANSWER -The Develop Self-Concept - ANSWER -By
mass media are a very large and profitable exploring depictions of real or fictional worlds, we
business. They facilitate the processes of use media to decide who to be, and how to fit into
capitalism the world.
- Like the stock info in news papers Ex: provides role models of who we want to be
- E commerce - buying things online like.
- Advertising in media
Professional Tool - ANSWER -Helps guide
Individual Functions of the Mass Media - your career.
ANSWER -Guides Behaviour Ex: Linkedin
Guides Understandings
Develop Self-Concept
Professional Tool
Facilitate Social Interaction Facilitate Social Interaction - ANSWER --
Substitute Social Interaction Shows and movies provide something to talk
Emotional Release about
Order, Organize, Ritualize our lives - Or actually using social media to do interaction
indirectly
Guides Behaviour - ANSWER -Tell
individuals how to act, instructs how to behave in Substitute Social Interaction - ANSWER -
certain situations. TV personalities provide companionship
Ex: Weather report tells you how to dress, who to Ex: lonely kid watches Jimmy Kimmel to not feel
vote for. alone.
Guides Understandings - ANSWER -Help Emotional Release - ANSWER -When you
people make sense of the world. What kind of want to move from one emotion to another.
place is the world? Violent or peaceful Ex:You want to relax so you play relaxing music
- Example, the Mean World Syndrome. Violent
, UCLA COMM 10 Final Exam Test with Verified Answers
Graded A
last
Ritualize our lives - ANSWER -Gives order,
structure and organization.
Ex: You watch a late night show and that signals Capacity - ANSWER -How much can it
that the day is done hold, in how big a container
Factors that determine content in mass media - Portability - ANSWER -How easily can it be
ANSWER -Legal system transported
Organizing procedures
Technical constraints
Accessibility - ANSWER -How easily can it
be accessed? Does it require electricity
Legal system - ANSWER -Changes and
copy rights law.
Reproducibility - ANSWER -How easily can
one make copies, are they precise, and does this
Organizing procedures - ANSWER -The process degrade the original
way organizations operate.
Ex: MTV changed its ways.
Persistence of vision - ANSWER -Allows
these still pictures of film to blend together; a
Technological constraints - ANSWER -As visual image is retained on our eyes.,
technology changes, content of mass media
changes.
Ex: acoustic guitar vs electric guitar
Ex: singular entetities: downloading music Simple Pictorial Realism - ANSWER -- The
illegally first films focused on realistic depictions of
motion. Narrative was not emphasized.
Ex: niagra falls
Media Storage - ANSWER -Longevity
Capacity
Portability Nickolodeon - ANSWER -- The first
Accessibility permanent movie theaters. Admission cost a
Reproducibility nickel.
Longevity - ANSWER -How long does it Birth of a Nation - ANSWER -An important
Graded A
Primary vs. Secondary Media - ANSWER - Perpetuates Norms, Values, Traditions
Something you focus your attention on, vs. Creating Community and Social Cohesion
something you pay attention to secondarily, while Narcotizing Function
primarily involved in something Servicing the Political System
Servicing the Economy
Types of Functions of the Mass Media -
ANSWER -Content function Status Conferral - ANSWER -Legitimizes
Medium function the status of person or idea; confirms status.
Manifest function Ex. When the media reported the beating of a
Latent function gay man, this gave the issue of gay rights more
status and national attention. It became a
national issue
Content function - ANSWER -A function
based on what the medium conveys.
Ex: the weather channel tells us what to wear on Passes on Norms, Values, Traditions -
a given day. ANSWER -The media perpetuate social
norms, teaching right from wrong. Enforces by
showing how deviation from norms is punished.
You see that on TV and think, I better not do that.
Medium function - ANSWER -A function Ex: not reporting taxes
based on how the medium is used.
Ex: the movies provide a place to go on a date,
not only used to watch the movie, go for the
experience. Creating Community and Social Cohesion -
ANSWER -Mass media provide a common
source of narrative that can unite people in the
absence of the old physical meeting spots
Manifest function - ANSWER -Functions - Especially in a time of crisis, like the community
that are obvious, intended, and on the surface. of interest and sympathy created by media
Ex: couple listens to radio to be informed coverage of 9/11 or Trayvon Martin.
- Media create a common base of cultural
knowledge, giving people something to talk
about. The OJ Trial, or American Idol.
Latent function - ANSWER -Functions that
are unintended, hidden or beneath the surface.
Ex: the weather channel tells us what to wear on
a given day. Narcotizing Function - ANSWER -The
media function as the opiate of the masses. By
filling our heads with meaningless, titillating junk,
they lead us not to question the status quo.
Societal Functions of Mass Media -
ANSWER -Status Conferral
, UCLA COMM 10 Final Exam Test with Verified Answers
Graded A
movies and shows make people think the world is
Servicing the Political System - ANSWER - like that
Mass Media let us know what our government is
doing. Candidate messages address information
to public.
Ex: Obama addresses the entire nation at the The Mean World Syndrom - ANSWER -the
State of the Union, a speech broadcast across more tv people watch, the more they come to
the mass media believe the world is a mean and scary place.
Servicing the Economy - ANSWER -The Develop Self-Concept - ANSWER -By
mass media are a very large and profitable exploring depictions of real or fictional worlds, we
business. They facilitate the processes of use media to decide who to be, and how to fit into
capitalism the world.
- Like the stock info in news papers Ex: provides role models of who we want to be
- E commerce - buying things online like.
- Advertising in media
Professional Tool - ANSWER -Helps guide
Individual Functions of the Mass Media - your career.
ANSWER -Guides Behaviour Ex: Linkedin
Guides Understandings
Develop Self-Concept
Professional Tool
Facilitate Social Interaction Facilitate Social Interaction - ANSWER --
Substitute Social Interaction Shows and movies provide something to talk
Emotional Release about
Order, Organize, Ritualize our lives - Or actually using social media to do interaction
indirectly
Guides Behaviour - ANSWER -Tell
individuals how to act, instructs how to behave in Substitute Social Interaction - ANSWER -
certain situations. TV personalities provide companionship
Ex: Weather report tells you how to dress, who to Ex: lonely kid watches Jimmy Kimmel to not feel
vote for. alone.
Guides Understandings - ANSWER -Help Emotional Release - ANSWER -When you
people make sense of the world. What kind of want to move from one emotion to another.
place is the world? Violent or peaceful Ex:You want to relax so you play relaxing music
- Example, the Mean World Syndrome. Violent
, UCLA COMM 10 Final Exam Test with Verified Answers
Graded A
last
Ritualize our lives - ANSWER -Gives order,
structure and organization.
Ex: You watch a late night show and that signals Capacity - ANSWER -How much can it
that the day is done hold, in how big a container
Factors that determine content in mass media - Portability - ANSWER -How easily can it be
ANSWER -Legal system transported
Organizing procedures
Technical constraints
Accessibility - ANSWER -How easily can it
be accessed? Does it require electricity
Legal system - ANSWER -Changes and
copy rights law.
Reproducibility - ANSWER -How easily can
one make copies, are they precise, and does this
Organizing procedures - ANSWER -The process degrade the original
way organizations operate.
Ex: MTV changed its ways.
Persistence of vision - ANSWER -Allows
these still pictures of film to blend together; a
Technological constraints - ANSWER -As visual image is retained on our eyes.,
technology changes, content of mass media
changes.
Ex: acoustic guitar vs electric guitar
Ex: singular entetities: downloading music Simple Pictorial Realism - ANSWER -- The
illegally first films focused on realistic depictions of
motion. Narrative was not emphasized.
Ex: niagra falls
Media Storage - ANSWER -Longevity
Capacity
Portability Nickolodeon - ANSWER -- The first
Accessibility permanent movie theaters. Admission cost a
Reproducibility nickel.
Longevity - ANSWER -How long does it Birth of a Nation - ANSWER -An important
