Jet Blue Case Study UPDATED ACTUAL Exam Questions and CORRECT Answers

Jet Blue Case Study UPDATED ACTUAL
Exam Questions and CORRECT Answers
SDG 8 - CORRECT ANSWER - Decent work and economic growth



SDG 9 - CORRECT ANSWER - Industry, innovation and infrastructure



SDG 13 - CORRECT ANSWER - Climate action



Porters Five Forces: Competitive Rivalry - High - CORRECT ANSWER - - Delta and
Southwest airlines
- Price war: low customer loyalty best price wins


Porters Five Forces: Bargaining Power of Buyers - High - CORRECT ANSWER - - Prices are
easily comparable online
- Little cost to switch airlines - only savings
- Uniqueness of JetBlue adds a slight edge but ultimately prices is the selling point


Porters Five Forces: Bargaining Power of Suppliers - High - CORRECT ANSWER - - JetBlue
have the lowest cost per seat mile, but are at the mercy of fuel prices which they have no control
over
- Aircraft manufacturers and fuel suppliers


Porters Five Forces: Threat of Entrants - Moderate - CORRECT ANSWER - - High cost of
entry therefore, some shielding (Regulators, cost and brand trust)
- New companies therefore, limited brand trust
- Start ups can disrupt niches


Porters Five Forces: Threat of Substitution - Low - CORRECT ANSWER - - New
sustainability trends may drive customers away from flights