Telus Rater Exam with verified detailed solutions

Telus Rater Exam with !| !| !| !|




verified detailed !| !|




solutions

AC - Correct answer ✔Ad Creative; The Ad Creative is an advertisement that
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can appear
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LP - Correct answer ✔Landing Page; Where you're sent when you click the
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AC. The first page that appears.
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Query - Correct answer ✔A word or phrase searched for
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User Intent - Correct answer ✔What the user is actually searching for.
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Content Page - Correct answer ✔The webpage that the user is currently
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visiting



Business Page - Correct answer ✔A page the advertiser specifically wants the
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audience to visit !| !|

, In-Market - Correct answer ✔When the user is in the market for a product
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or service
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Do all queries have the approximate location provided? - Correct answer ✔No
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Exact Intent - Correct answer ✔An ad might address the user's exact intent
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Nearby Intent - Correct answer ✔An ad that offers the user an approximate
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solution or something that usually goes with the queried item.
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Only Topical Connection - Correct answer ✔An ad might offer something
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that is topically related to the query, but does not address the nearby intent
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at all
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Substitutability - Correct answer ✔An ad might offer the user a product or !| !| !| !| !| !| !| !| !| !| !| !| !|




service that is not exactly what the user queried for. For example, for the
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user query [lg fridge freezer], an ad of [samsung fridge freezer] might show
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up. When the ad presents a product or service that has some difference to
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the queried one, you will have to carefully assess how well the advertised
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product or service is connected to the user's original query.
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Reasonable Substitute - Correct answer ✔When the user indicates that they
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want a certain product / service from a certain brand or provider, and the ad
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appears to offer the same or a very similar product / service from a different
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brand, provider or competitor, you should generally consider this as a
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reasonable substitute / alternative to the queried product / service.
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