PART 2 OF CONSUMER BEHAVIOUR
EXAM 1 REVIEW QUESTIONS AND
ANSWERS
Megan is excited about her upcoming high school prom. Although she has many
dresses, she decides to go shopping for a new one. In this scenario, the dress is an
example of a _____ in the basic consumption process. - ANSWER-want
Marie is a psychologist who studies consumer behavior (CB). She specializes in the
mental reactions involved in consumer information processing, such as how
advertisements persuade consumers to buy a product. In this scenario, Marie is
practicing in the field of _____. - ANSWER-cognitive psychology
When trying to understand the importance of consumer service, organizations must
consider two important aspects, the competitiveness of the marketing environment
and the: - ANSWER-dependency of the marketer on repeat business
all the customers are equally valuable to a firm. true or false? - ANSWER-false
the business practice wherein companies operate with the understanding that
products provide value in multiple ways is called? - ANSWER-total value concept
an ________ includes the original product plus the extra things needed to increase
the value from consumption. - ANSWER-augmented product
The approximate worth of a customer to a company in economic terms is known as
the _____. - ANSWER-customer lifetime value
_______ deals with how a firm will be defined and sets general goals. - ANSWER-
corporate strategy
a corporate strategy is the way a company goes about creating value for customers.
true or false - ANSWER-false
According to the customer relationship management orientation: - ANSWER-
customers form relationships with companies as opposed to companies conducting
individual interactions with customers
Cognitive psychology is helpful in understanding how consumers process
information from marketing communications such as advertisements. true or false? -
ANSWER-true
Undifferentiated marketers generally adopt a market orientation. true or false -
ANSWER-false
Which of the following illustrates a touchpoint? - ANSWER-a consumer placing an
order over the telephone
EXAM 1 REVIEW QUESTIONS AND
ANSWERS
Megan is excited about her upcoming high school prom. Although she has many
dresses, she decides to go shopping for a new one. In this scenario, the dress is an
example of a _____ in the basic consumption process. - ANSWER-want
Marie is a psychologist who studies consumer behavior (CB). She specializes in the
mental reactions involved in consumer information processing, such as how
advertisements persuade consumers to buy a product. In this scenario, Marie is
practicing in the field of _____. - ANSWER-cognitive psychology
When trying to understand the importance of consumer service, organizations must
consider two important aspects, the competitiveness of the marketing environment
and the: - ANSWER-dependency of the marketer on repeat business
all the customers are equally valuable to a firm. true or false? - ANSWER-false
the business practice wherein companies operate with the understanding that
products provide value in multiple ways is called? - ANSWER-total value concept
an ________ includes the original product plus the extra things needed to increase
the value from consumption. - ANSWER-augmented product
The approximate worth of a customer to a company in economic terms is known as
the _____. - ANSWER-customer lifetime value
_______ deals with how a firm will be defined and sets general goals. - ANSWER-
corporate strategy
a corporate strategy is the way a company goes about creating value for customers.
true or false - ANSWER-false
According to the customer relationship management orientation: - ANSWER-
customers form relationships with companies as opposed to companies conducting
individual interactions with customers
Cognitive psychology is helpful in understanding how consumers process
information from marketing communications such as advertisements. true or false? -
ANSWER-true
Undifferentiated marketers generally adopt a market orientation. true or false -
ANSWER-false
Which of the following illustrates a touchpoint? - ANSWER-a consumer placing an
order over the telephone
