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GRADED A+
1. Relationship A connection or association between entities and the central organizing
principle of public relations scholarship.
Often described in terms of interactions, transactions, influence exchanges
(per- suasion) or shared communication between individuals or groups.
2. Consensus As a public relations practitioner, you may find yourself called to help
Build- ing disputing parties come to a mutually acceptable solution. You can typically
take the following actions:
• Identify and recruit appropriate representatives to participate in
• Guide participants to establish the agenda and process.
• Identify and analyze the problem with participants.
• Evaluate possible solutions.
• Direct the group through the decision-making process.
• Obtain finalization and unanimous approval of the solution.
3. Reputation Systematic actions and messages designed to influence what people in
man- agement key publics think about an organization.
4. Reputation The sum of what others say or think about you or your organization. It is
based on how you or your organization interacts with others (what you
do or say) and how they evaluate those actions.
5. A business' (1) economic performance
rep- utation is (2) social responsiveness
often built on (3) the ability to deliver outcomes to stakeholders.
what three
pillars?
Aggregate perceptions and interpretations of a company's past actions
6. Corporate and future prospects.
repu- tation
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, 2025 PRSA APR MANAGING RELATIONSHIPS EXAM WITH
ALL CORRECT & 100% VERIFIED ANSWERS|ALREADY
7.GRADED A+ Image and brand.
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, 2025 PRSA APR MANAGING RELATIONSHIPS EXAM WITH
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twoGRADED
conceptsA+
some- times
used as
synonyms that
reputation
differs from?
8. Image refers organization present
to what?
9. What is the
legal term for
brand?
• Participatory rather than authoritative cultures
10. The Excellence • Symmetrical system of internal communication
Theory of • Organic rather than mechanical structures
Public • Intentional ettorts to equalize opportunities for men and women,
Relations
• High job satisfaction among employees.
(1) you have real news that you need to deliver simultaneously to
many news organizations,
11. Don't call a
news (2) you need to have an expert present to answer questions
conference
un- less: (3) you need to demonstrate the subject of the news story.
12. Audiocast Content broadcast over the Internet.
The term serves as a broad descriptor for any audio content, including streaming audio, podcasts or
other distribution methods.
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