APR ONLINE COURSE TEST QUESTIONS WITH ALL
CORRECT & 100% VERIFIED ANSWERS (UPDATED TO
PASS)
Staging events and presenting your side of the story are modern components of public relations
practice that were shaped by innovations in mobilizing public opinion developed by ____ and his
fellow revolutionaries. Correct answer-Samuel Adams
In 1641, what college solicited funds by issuing a public relations brochure? Correct answer-
Harvard
Who served as Andrew Jackson's presidential press secretary? Correct answer-Amos Kendall
Founded in Boston in the mid-1900s, ____ was the nation's first public relations firm. Correct
answer-The Publicity Bureau
Who was named as a personal advisor to John Rockefeller in 1914 to help clear the Rockefeller name
after the activities at the Colorado coal mines? Correct answer-Ivy Lee
What was the name of the first book written on public relations? Correct answer-"Crystallizing
Public Opinion"
George Creel created the ____, a network of 75,000 civic leaders who would, when alerted by Creel,
spread messages in support of the war among their networks. Correct answer-Four Minutemen
_____ was the owner of the first minority-owned firm in Philadelphia in 1934. Correct answer-
Joseph Varney Baker
In ___ PRSA developed the first code of ethics. Correct answer-1950
By 1971, ___ national consumer organizations were formed and active. Correct answer-Three
In 1967, ___ was formed as people specifically trained in public relations began to dominate the
industry. Correct answer-PRSSA
A pioneer and advocate for PRSSA, ___ was the first female presidents o fPRSA in 1973. Correct
answer-Betsy Plank
In the 1980s, public relations was in full force across the nation to help educate and help reduce
panic surrounding ___. Correct answer-HIV
Business lost ___ loyalty during the post-WW2 period. Correct answer-Consumer
Beginning in the late 1970s-early 1980s, numerous large public relations firms were acquired by ___
agencies. Correct answer-Advertising
Which of the following is NOT a media search database? Correct answer-PR Now
MBO is an acronym that stands for which of the following? Correct answer-Management by
objective
, It is important to determine the purpose of your PR research. What are the purposes of research in a
campaign process? Correct answer-Causal/functional explanation
Description
Understanding
Exploration
To be successful, the organization has to have a research plan for a campaign that should be revised
and adopted: Correct answer-Constantly and Continuously
As you start your RPIE process, you need to: Correct answer-Evaluate your previous goals and
campaigns, consult with your overall business and strategy plan, identify the issues for each of the
steps in the RPIE process
Research in the planning phase of a program helps define achievable: Correct answer-Goals and
objectives
What is the final element in any research program? Correct answer-Reporting the data
The planning stage of the RPIE process is aimed, among other things, to: Correct answer-Analyze
the communicative and interactive footprint of the organization--public relations
The evaluation stage of the RPIE process includes: Correct answer-Conducting primary research to
evaluate the success of the campaign, Measuring the effectiveness of the overall communication
efforts, Auditing and analyzing pre-test and post-test research efforts, Gauging the campaign's
success against its goals and objectives.
If you evaluate research from your company's past annual reports, this type of secondary research is
known as: Correct answer-Organizational research
What is the difference between primary and secondary research? Correct answer-Primary is you
conducting new research; secondary is reviewing existing research.
The PR process follows a four-step model in which ________ is represented at every step. Correct
answer-Research
What is NOT an advantage of primary research? Correct answer-Inexpensive
Which of the following is NOT considered a qualitative method of data gathering and analysis?
Correct answer-Experimentation
Proprietary research is: Correct answer-Not designed for public consumption
A goal can be defined as: Correct answer-A very broad statement that specifies what the end result
should be.
Example of a good objective Correct answer-Have 30 percent more working professionals from
low-income communities value our organization's role in New York by July 1
CORRECT & 100% VERIFIED ANSWERS (UPDATED TO
PASS)
Staging events and presenting your side of the story are modern components of public relations
practice that were shaped by innovations in mobilizing public opinion developed by ____ and his
fellow revolutionaries. Correct answer-Samuel Adams
In 1641, what college solicited funds by issuing a public relations brochure? Correct answer-
Harvard
Who served as Andrew Jackson's presidential press secretary? Correct answer-Amos Kendall
Founded in Boston in the mid-1900s, ____ was the nation's first public relations firm. Correct
answer-The Publicity Bureau
Who was named as a personal advisor to John Rockefeller in 1914 to help clear the Rockefeller name
after the activities at the Colorado coal mines? Correct answer-Ivy Lee
What was the name of the first book written on public relations? Correct answer-"Crystallizing
Public Opinion"
George Creel created the ____, a network of 75,000 civic leaders who would, when alerted by Creel,
spread messages in support of the war among their networks. Correct answer-Four Minutemen
_____ was the owner of the first minority-owned firm in Philadelphia in 1934. Correct answer-
Joseph Varney Baker
In ___ PRSA developed the first code of ethics. Correct answer-1950
By 1971, ___ national consumer organizations were formed and active. Correct answer-Three
In 1967, ___ was formed as people specifically trained in public relations began to dominate the
industry. Correct answer-PRSSA
A pioneer and advocate for PRSSA, ___ was the first female presidents o fPRSA in 1973. Correct
answer-Betsy Plank
In the 1980s, public relations was in full force across the nation to help educate and help reduce
panic surrounding ___. Correct answer-HIV
Business lost ___ loyalty during the post-WW2 period. Correct answer-Consumer
Beginning in the late 1970s-early 1980s, numerous large public relations firms were acquired by ___
agencies. Correct answer-Advertising
Which of the following is NOT a media search database? Correct answer-PR Now
MBO is an acronym that stands for which of the following? Correct answer-Management by
objective
, It is important to determine the purpose of your PR research. What are the purposes of research in a
campaign process? Correct answer-Causal/functional explanation
Description
Understanding
Exploration
To be successful, the organization has to have a research plan for a campaign that should be revised
and adopted: Correct answer-Constantly and Continuously
As you start your RPIE process, you need to: Correct answer-Evaluate your previous goals and
campaigns, consult with your overall business and strategy plan, identify the issues for each of the
steps in the RPIE process
Research in the planning phase of a program helps define achievable: Correct answer-Goals and
objectives
What is the final element in any research program? Correct answer-Reporting the data
The planning stage of the RPIE process is aimed, among other things, to: Correct answer-Analyze
the communicative and interactive footprint of the organization--public relations
The evaluation stage of the RPIE process includes: Correct answer-Conducting primary research to
evaluate the success of the campaign, Measuring the effectiveness of the overall communication
efforts, Auditing and analyzing pre-test and post-test research efforts, Gauging the campaign's
success against its goals and objectives.
If you evaluate research from your company's past annual reports, this type of secondary research is
known as: Correct answer-Organizational research
What is the difference between primary and secondary research? Correct answer-Primary is you
conducting new research; secondary is reviewing existing research.
The PR process follows a four-step model in which ________ is represented at every step. Correct
answer-Research
What is NOT an advantage of primary research? Correct answer-Inexpensive
Which of the following is NOT considered a qualitative method of data gathering and analysis?
Correct answer-Experimentation
Proprietary research is: Correct answer-Not designed for public consumption
A goal can be defined as: Correct answer-A very broad statement that specifies what the end result
should be.
Example of a good objective Correct answer-Have 30 percent more working professionals from
low-income communities value our organization's role in New York by July 1
