KEY WORDS
Social in uence: change in behavior, attitudes, and opinions due to social factors
Conformity: the change in behavior and/or beliefs due to real or imagined pressure
Normative social in uence: We conform to norms to be socially accepted, we do not want to be
rejected by a group, this is an emotional process.
Informational social in uence: We conform to gain information; we want to avoid uncertainty or
confusion we want a ‘right’ answer which is a cognitive process
Compliance: Going along with it publicly but holding different views privately (temporary change)
Usually strangers.
Identi cation: Conforming to the group because we value it – prepared to change views to be
accepted by it
Internalization: Person genuinely accepts group norms, results in private as well. Permanent change
with absence of group
Androcentrism: male speci c ndings
Social role: parts played in society by conforming to expectations attached to the role.
Situational behaviour: behavior is determined by the situation or context. Behaviour changes in
different situations
Dispositional behaviour: behaviour is determined by the individual's ‘disposition’ or traits. Behaviour
stays consistent across different situations.
Legitimacy of authority: we obey if there is an individual of a higher position than us in the situation,
they also have power to in ict consequences.
Agentic shift: we carry out order of authority gure as their ‘agent’, meaning any blame or
responsibility can be placed on them not us.
Authoritarian Personality: traits including extremely traditional views which cause strict obedience to
authority.
Dissent: the expression of. disagreement with. group norms, group. action, or a group.
Dissenter: non-conformer/ disobedient.
Internal validity: is behaviour genuine
External validity: is behaviour representative in real life
Demand characteristics: Participants change their behaviour because they think they guessed the
aim of the study from cues from the researcher
Social in uence -> change in behavior, attitudes, and opinions due to social factors
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, Conformity -> the change in behavior and/or beliefs due to real or imagined pressure
Why we conform to a group:
Normative social in uence:
- We conform to norms to be socially accepted, we do not want to be rejected by a group, this is
an emotional process.
Informational social in uence:
- We conform to gain information; we want to avoid uncertainty or confusion we want a ‘right’
answer which is a cognitive process
3 types of conformity (Kelman) (SA)
Compliance:
- Going along with it publicly but holding different views privately (temporary change) Usually
strangers.
Identi cation:
- Conforming to the group because we value it – prepared to change views to be accepted by it
Internalization:
- Person genuinely accepts group norms, results in private as well
- Permanent change with absence of group
- 1 describe, ¾ evaluate strength weakness, no into no conclusion –16 marker
fi fl fl
Social in uence: change in behavior, attitudes, and opinions due to social factors
Conformity: the change in behavior and/or beliefs due to real or imagined pressure
Normative social in uence: We conform to norms to be socially accepted, we do not want to be
rejected by a group, this is an emotional process.
Informational social in uence: We conform to gain information; we want to avoid uncertainty or
confusion we want a ‘right’ answer which is a cognitive process
Compliance: Going along with it publicly but holding different views privately (temporary change)
Usually strangers.
Identi cation: Conforming to the group because we value it – prepared to change views to be
accepted by it
Internalization: Person genuinely accepts group norms, results in private as well. Permanent change
with absence of group
Androcentrism: male speci c ndings
Social role: parts played in society by conforming to expectations attached to the role.
Situational behaviour: behavior is determined by the situation or context. Behaviour changes in
different situations
Dispositional behaviour: behaviour is determined by the individual's ‘disposition’ or traits. Behaviour
stays consistent across different situations.
Legitimacy of authority: we obey if there is an individual of a higher position than us in the situation,
they also have power to in ict consequences.
Agentic shift: we carry out order of authority gure as their ‘agent’, meaning any blame or
responsibility can be placed on them not us.
Authoritarian Personality: traits including extremely traditional views which cause strict obedience to
authority.
Dissent: the expression of. disagreement with. group norms, group. action, or a group.
Dissenter: non-conformer/ disobedient.
Internal validity: is behaviour genuine
External validity: is behaviour representative in real life
Demand characteristics: Participants change their behaviour because they think they guessed the
aim of the study from cues from the researcher
Social in uence -> change in behavior, attitudes, and opinions due to social factors
fi fl fl fl flfi fi fi
, Conformity -> the change in behavior and/or beliefs due to real or imagined pressure
Why we conform to a group:
Normative social in uence:
- We conform to norms to be socially accepted, we do not want to be rejected by a group, this is
an emotional process.
Informational social in uence:
- We conform to gain information; we want to avoid uncertainty or confusion we want a ‘right’
answer which is a cognitive process
3 types of conformity (Kelman) (SA)
Compliance:
- Going along with it publicly but holding different views privately (temporary change) Usually
strangers.
Identi cation:
- Conforming to the group because we value it – prepared to change views to be accepted by it
Internalization:
- Person genuinely accepts group norms, results in private as well
- Permanent change with absence of group
- 1 describe, ¾ evaluate strength weakness, no into no conclusion –16 marker
fi fl fl
