SOLUTION MANUAL ll
Research Methods For Business
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Students
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8th Edition Mark Saunders, Philip
ll ll ll ll
Lewis Chapters 1 - 14, Complete
ll ll ll ll ll ll ll
3
© Pearson Education Limited 2019
ll ll ll ll
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
ll ll ll ll ll ll ll ll
of this book
ll ll 15
2 Choosing a research topic and developing your research proposal
ll ll ll ll ll ll ll ll 19
3 Critically reviewing the literature
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4 Understanding research philosophy and approaches to theory development l l l l l l l
27
5 Formulating the research design ll ll ll 32
6 Negotiating access and research ethics ll ll ll ll 36
7 Selecting samples ll 40
8 Utilising secondary data
ll ll 44
9 Collecting data through observation ll ll ll 48
10 Collecting primary data using research interviews and research diaries
l l l l l l ll l 54
11 Collecting primary data using questionnaires ll ll ll ll 59
12 Analysing data quantitatively ll ll 63
13 Analysing data qualitatively ll ll 68
14 Writing and presenting your project report
ll ll ll ll ll 72
Appendix 75
1 Research project assignment ll ll 75
2 Group poster research project assignment
ll ll ll ll 80
3 Research proposal assignment ll ll 84
4 Additional cases on the companion website ll ll ll ll ll 89
4
© Pearson Education Limited 2019
ll ll ll ll
, INTRODUCTION
An overview of the instructors’ manual
ll ll ll ll ll
This instructors’ manual provides commentary for the eighth edition of the textbook
ll ll ll ll ll ll ll ll ll ll ll
Research Methods for Business Students. The commentary is on a chapter by chapter basis
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and includes:
l ll
chapter learning outcomes; l l
summary of the content; l ll l
comments on likely student reactions and possible use of materials; l l ll l l l l l l
ideas for students’ preparatory work; l l l l
suggestions for delivery in the classroom; l l l ll l
ideas for students’ follow-up work. l l l l
In addition, we have included a copy of a research project assignment, a group research
ll ll ll ll ll ll ll ll ll ll ll ll ll ll
project poster assignment and a copy of a dissertation proposal assignment as
ll l ll ll ll ll ll ll ll ll ll ll
appendices.
ll
Research Methods for Business – an overview ofthe eighth edition l l l l l l l l l l
Pedagogic features ll
The over-riding purpose of Research Methods for Business Students is to help
ll ll ll ll ll ll ll ll ll ll ll
undergraduate and postgraduate students and students on professional courses to
ll ll ll ll ll ll ll ll ll ll
undertake research. Each chapterdeals with a part of the research process and discusses the
ll ll ll ll l l l l l l l l l l l
ideas, techniques and methods using as little jargon as is possible. Tables, checklists and
l l l l l l l l ll l ll ll l l
diagrams are used to aid this discussion. Where new terms are introduced for the first time,
l l l l l l l l l ll ll ll ll ll ll ll
they are shown in bold, and a definition or explanation follows shortly afterwards. They
ll ll ll ll ll ll ll ll ll ll ll ll ll ll
are also listed with a brief definition in the glossary. The application of appropriate
ll ll ll ll ll ll ll ll ll ll ll ll ll ll
information technology is considered, in most instances as an integral part of the text.
l ll ll ll ll ll ll ll ll ll l ll ll ll
Chapters have been cross-referenced as appropriate, and an index is provided to help
ll ll ll ll ll ll ll ll ll ll ll ll l
students find their way around the book.
ll ll ll ll ll ll ll
Focus on student research boxes are included within the text of each chapter. These
ll ll ll ll ll ll ll ll ll ll ll ll ll
ll are based on actual research projects, undertaken by students, in which points made in
ll l ll ll ll ll ll ll ll ll ll ll ll
ll the text are illustrated. In many instances, these worked examples illustrate possible
ll ll ll ll ll ll ll ll ll ll ll
ll pitfalls students may come across while undertaking their research. Where a pitfall has
ll ll ll ll ll ll ll ll ll ll ll ll
ll been illustrated, it will, it is hoped, help your students avoid making the same mistake.
ll ll ll ll ll ll ll ll ll ll ll ll ll ll
ll Further illustrations are provided by focus on management research and research in the
ll ll ll ll l ll ll ll ll ll ll ll
ll news boxes. ll
5
© Pearson Education Limited 2019
ll ll ll ll
, Focus on management research boxes discuss recent research in business and
ll ll ll ll ll ll ll ll ll ll
management. These are normally derived from refereed academic journal articles, and
ll ll l l ll l l l l l l
students are likely to beable to download the actual articles from online databases at their
l l l ll l l ll ll ll ll ll ll ll ll ll ll
university.
ll
Focus on research in the news boxes provide topical news articles that illustrate
ll ll ll ll ll ll ll ll ll ll ll ll
pertinent research-related issues. All these will help students to understand the
ll ll ll ll ll ll ll ll ll ll ll
technique or idea and to assess its suitability or appropriateness to their research. Boxed
ll ll ll ll ll ll ll ll ll ll ll ll ll l
checklists provide students withfurther focussed guidance for their own research.
ll ll ll ll l ll ll ll ll ll ll
6
© Pearson Education Limited 2019
ll ll ll ll
Research Methods For Business
ll ll ll
Students
ll ll
8th Edition Mark Saunders, Philip
ll ll ll ll
Lewis Chapters 1 - 14, Complete
ll ll ll ll ll ll ll
3
© Pearson Education Limited 2019
ll ll ll ll
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
ll ll ll ll ll ll ll ll
of this book
ll ll 15
2 Choosing a research topic and developing your research proposal
ll ll ll ll ll ll ll ll 19
3 Critically reviewing the literature
ll ll ll 23
4 Understanding research philosophy and approaches to theory development l l l l l l l
27
5 Formulating the research design ll ll ll 32
6 Negotiating access and research ethics ll ll ll ll 36
7 Selecting samples ll 40
8 Utilising secondary data
ll ll 44
9 Collecting data through observation ll ll ll 48
10 Collecting primary data using research interviews and research diaries
l l l l l l ll l 54
11 Collecting primary data using questionnaires ll ll ll ll 59
12 Analysing data quantitatively ll ll 63
13 Analysing data qualitatively ll ll 68
14 Writing and presenting your project report
ll ll ll ll ll 72
Appendix 75
1 Research project assignment ll ll 75
2 Group poster research project assignment
ll ll ll ll 80
3 Research proposal assignment ll ll 84
4 Additional cases on the companion website ll ll ll ll ll 89
4
© Pearson Education Limited 2019
ll ll ll ll
, INTRODUCTION
An overview of the instructors’ manual
ll ll ll ll ll
This instructors’ manual provides commentary for the eighth edition of the textbook
ll ll ll ll ll ll ll ll ll ll ll
Research Methods for Business Students. The commentary is on a chapter by chapter basis
ll ll l l l l l ll l l ll ll ll l
and includes:
l ll
chapter learning outcomes; l l
summary of the content; l ll l
comments on likely student reactions and possible use of materials; l l ll l l l l l l
ideas for students’ preparatory work; l l l l
suggestions for delivery in the classroom; l l l ll l
ideas for students’ follow-up work. l l l l
In addition, we have included a copy of a research project assignment, a group research
ll ll ll ll ll ll ll ll ll ll ll ll ll ll
project poster assignment and a copy of a dissertation proposal assignment as
ll l ll ll ll ll ll ll ll ll ll ll
appendices.
ll
Research Methods for Business – an overview ofthe eighth edition l l l l l l l l l l
Pedagogic features ll
The over-riding purpose of Research Methods for Business Students is to help
ll ll ll ll ll ll ll ll ll ll ll
undergraduate and postgraduate students and students on professional courses to
ll ll ll ll ll ll ll ll ll ll
undertake research. Each chapterdeals with a part of the research process and discusses the
ll ll ll ll l l l l l l l l l l l
ideas, techniques and methods using as little jargon as is possible. Tables, checklists and
l l l l l l l l ll l ll ll l l
diagrams are used to aid this discussion. Where new terms are introduced for the first time,
l l l l l l l l l ll ll ll ll ll ll ll
they are shown in bold, and a definition or explanation follows shortly afterwards. They
ll ll ll ll ll ll ll ll ll ll ll ll ll ll
are also listed with a brief definition in the glossary. The application of appropriate
ll ll ll ll ll ll ll ll ll ll ll ll ll ll
information technology is considered, in most instances as an integral part of the text.
l ll ll ll ll ll ll ll ll ll l ll ll ll
Chapters have been cross-referenced as appropriate, and an index is provided to help
ll ll ll ll ll ll ll ll ll ll ll ll l
students find their way around the book.
ll ll ll ll ll ll ll
Focus on student research boxes are included within the text of each chapter. These
ll ll ll ll ll ll ll ll ll ll ll ll ll
ll are based on actual research projects, undertaken by students, in which points made in
ll l ll ll ll ll ll ll ll ll ll ll ll
ll the text are illustrated. In many instances, these worked examples illustrate possible
ll ll ll ll ll ll ll ll ll ll ll
ll pitfalls students may come across while undertaking their research. Where a pitfall has
ll ll ll ll ll ll ll ll ll ll ll ll
ll been illustrated, it will, it is hoped, help your students avoid making the same mistake.
ll ll ll ll ll ll ll ll ll ll ll ll ll ll
ll Further illustrations are provided by focus on management research and research in the
ll ll ll ll l ll ll ll ll ll ll ll
ll news boxes. ll
5
© Pearson Education Limited 2019
ll ll ll ll
, Focus on management research boxes discuss recent research in business and
ll ll ll ll ll ll ll ll ll ll
management. These are normally derived from refereed academic journal articles, and
ll ll l l ll l l l l l l
students are likely to beable to download the actual articles from online databases at their
l l l ll l l ll ll ll ll ll ll ll ll ll ll
university.
ll
Focus on research in the news boxes provide topical news articles that illustrate
ll ll ll ll ll ll ll ll ll ll ll ll
pertinent research-related issues. All these will help students to understand the
ll ll ll ll ll ll ll ll ll ll ll
technique or idea and to assess its suitability or appropriateness to their research. Boxed
ll ll ll ll ll ll ll ll ll ll ll ll ll l
checklists provide students withfurther focussed guidance for their own research.
ll ll ll ll l ll ll ll ll ll ll
6
© Pearson Education Limited 2019
ll ll ll ll
