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Steps In Consideration (Buyers Journey)
ANS: Search, Email, Social Media Ads, Paid Content, Blogs, Video
Steps In Purchase (Buyers Journey)
ANS: App Purchase, Store Purchase, Online Purchase
Steps In Advocacy (Buyers Journey)
ANS: Forums, Social Media Mentions, Surveys, Reviews, Testimonials
Steps In Loyalty (Buyers Journey)
ANS: Customer Support, Rewards Program, Newsletter/Blog Subsciber
Steps In Awareness(Buyers Journey)
ANS: Pr, Outdoor Ads, Print Ads, Online Ads, Radio/Tv, Word Of Mouth
Marketing Iterative Process
ANS: Plan, Do, Check, Act
, Purpose Of Buyers Journey
ANS: Analyzing The Buyer's Journey Helps Companies Understand The Touchpoints At Which Buyers
Engage, Making It Possible To Tailor Those Touchpoints To Better Engage Buyers Throughout The
Journey.
Purpose Of Buyer Personas
ANS: Buyer Personas, Also Referred To As Customer Personas, Help Marketers Clearly Define Specific
Customer Segments By Creating Fictionalized, But Reality-Based, Profiles Of Typical Customers In A
Segment.
Which Benefit Can Be Obtained By Performing A Swot Analysis While Building A Digital Marketing
Strategy?
ANS: Understanding The Competitive Environment And How To Utilize Available Resources
Which Stage Of A Digital Marketing Strategy Involves Launching Campaigns And Engaging Customers
Through Social Media?
ANS: Execute
Which Two Actions Are A Part Of The Measuring Stage Of Building A Digital Marketing Strategy?
ANS: Analyzing Website Traffic, Calculating Return On Investment (Roi)
(T/F) In The Research Stage Of Developing A Digital Marketing Plan, Search Engine Optimization (Seo)
Audits Are Necessary Due To Changes In Algorithms.
ANS: True