Introduction to Mass Media Midterm
Study Guide questions n answers
Selective exposure - correct answer ✔✔refers to the fact that people tend to seek out messages
that agree with what they already believe.
According to the textbook, the mass media have passed through which five historical stages? -
correct answer ✔✔oral, written, print, electronic, digital
Which of the following does the textbook identify as a result of the printing press? - correct
answer ✔✔the emergence of more centralized nation-states, given that leaders could more
easily distribute information
Which stage in developing a critical perspective best corresponds to identifying central
characters, conflicts, topics, and themes? - correct answer ✔✔description
Gutenberg's invention of movable type allowed the book to become the first mass-marketed
communication product in history. - correct answer ✔✔True
Which of the following statements about Google is FALSE? - correct answer ✔✔Google makes
most of its money by generating original content.
Local culture is most closely identified with which of the following historical periods? - correct
answer ✔✔premodern (before 1800s)
Populism tries to appeal to elite people by highlighting the differences between them and
ordinary people. - correct answer ✔✔False
Study Guide questions n answers
Selective exposure - correct answer ✔✔refers to the fact that people tend to seek out messages
that agree with what they already believe.
According to the textbook, the mass media have passed through which five historical stages? -
correct answer ✔✔oral, written, print, electronic, digital
Which of the following does the textbook identify as a result of the printing press? - correct
answer ✔✔the emergence of more centralized nation-states, given that leaders could more
easily distribute information
Which stage in developing a critical perspective best corresponds to identifying central
characters, conflicts, topics, and themes? - correct answer ✔✔description
Gutenberg's invention of movable type allowed the book to become the first mass-marketed
communication product in history. - correct answer ✔✔True
Which of the following statements about Google is FALSE? - correct answer ✔✔Google makes
most of its money by generating original content.
Local culture is most closely identified with which of the following historical periods? - correct
answer ✔✔premodern (before 1800s)
Populism tries to appeal to elite people by highlighting the differences between them and
ordinary people. - correct answer ✔✔False
