Test Bank for Advertising and Promotion: An Integrated Marketing Communications Perspective (13th Edition) by Michael A. Belch and George E. Belch |fully covered|

TEST BANK
Advertising and Promotion An Integrated Marketing Communications Perspective
MICHAEL A. BELCH GEORGE E. BELCH
13th Edition

,QRSQÿT UVÿW
ÿÿXÿ ÿ ÿÿ 
ÿ
X
YWÿ9Z[ÿR
0123456ÿ89ÿ ÿ ÿÿ ÿÿ 



ÿ!"#$%&'(ÿ)("*%!+$ÿ!"&),#-ÿ.,$ÿ/''#ÿ('01'21#3ÿ1+$ÿ,*0'(+1$1#3ÿ$)'#*1#3ÿ"#ÿ+(,*1+1"#,4
&'*1,ÿ$%!.ÿ,$ÿ+'4'01$1"#5ÿ(,*1"5ÿ,#*ÿ)(1#+6ÿ7.'ÿ!"&),#-ÿ#"+1!'*ÿ+.,+ÿ1+$ÿ!"&)'+1+"($ÿ,!("$$
+.'ÿ!"%#+(-ÿ,('ÿ$)'#*1#3ÿ4'$$ÿ"#ÿ+(,*1+1"#,4ÿ,*0'(+1$1#3ÿ,#*ÿ&"('ÿ"#888888885ÿ2.1!.
1#!4%*'$ÿ"#41#'ÿ$',(!.5ÿ*1$)4,-ÿ,#*ÿ01*'"ÿ,*$5ÿ,#*ÿ,*0'(+1$1#3ÿ"#ÿ$"!1,4ÿ&'*1,6
9
"#41#'ÿ,*0'(+1$1#3
:
"#';$+")ÿ,*0'(+1$1#3
<
*131+,4ÿ,*0'(+1$1#3
=
$"!1,4ÿ&'*1,ÿ,*0'(+1$1#3
>
01*'"ÿ,*0'(+1$1#3

?
@(1"(ÿ+"ÿ+.'ÿ*'0'4")&'#+ÿ"Aÿ1#+'3(,+'*ÿ&,(B'+1#3ÿ!"&&%#1!,+1"#$5ÿ2.1!.ÿ)("&"+1"#,4
A%#!+1"#ÿ*"&1#,+'*ÿ1#ÿ&"$+ÿ!"&),#1'$C
9
&,$$;&'*1,ÿ,*0'(+1$1#3
:
$,4'$ÿ)("&"+1"#
<
)%/41!ÿ('4,+1"#$
=
)%/41!1+-
>
*1('!+ÿ&,(B'+1#3

D
!!"(*1#3ÿ+"ÿ+.'ÿ&'(1!,#ÿE,(B'+1#3ÿ$$"!1,+1"#5ÿ+.'ÿ"(3,#1F,+1"#ÿ+.,+ÿ(')('$'#+$
&,(B'+1#3ÿ)("A'$$1"#,4$ÿ1#ÿ+.'ÿG#1+'*ÿH+,+'$ÿ,#*ÿI,#,*,5ÿ&,(B'+1#3ÿ1$ÿ+.'ÿ)("!'$$ÿ"A
)4,##1#3ÿ,#*ÿ'J'!%+1#3ÿ+.'ÿ!"#!')+1"#5ÿ)(1!1#35ÿ)("&"+1"#5ÿ,#*ÿ*1$+(1/%+1"#ÿ"Aÿ1*',$5ÿ3""*$5
,#*ÿ$'(01!'$ÿ+"ÿ!(',+'88888888ÿ+.,+ÿ$,+1$A-ÿ1#*101*%,4ÿ,#*ÿ"(3,#1F,+1"#,4ÿ"/K'!+10'$6
9
"))"(+%#1+1'$
:
)4,#$
<
,*0'(+1$'&'#+$
=
'J!.,#3'$
>
!"#+(1/%+1"#$

L
$.+"#ÿ1#*%$+(1'$ÿ1$ÿ4',(#1#3ÿ&"('ÿ,/"%+ÿ1+$ÿ!%$+"&'($Mÿ)'(!')+1"#ÿ"Aÿ0,4%'6ÿ#ÿ1#*')'#*'#+
$%(0'-ÿ$."2'*ÿ+.,+ÿ$.+"#M$ÿ!%$+"&'($ÿ2'13.ÿ,44ÿ"Aÿ+.'ÿ/'#'A1+$ÿ"Aÿ,ÿ)("*%!+ÿ,3,1#$+ÿ,44ÿ+.'
!"$+$ÿ"Aÿ,!N%1(1#3ÿ,#*ÿ!"#$%&1#3ÿ1+6ÿO'#'A1+$ÿ,('ÿ!,+'3"(1F'*ÿ,$ÿA%#!+1"#,45888888885ÿ,#*P"(
)$-!."4"31!,46






, 01234565789
1 242652 589
1 23589
12348257
1 234857

1 57ÿ72865ÿ2ÿ599682ÿ8ÿ38625ÿ2782
01
2ÿ
8562ÿ8
2ÿ3595ÿ8ÿ32ÿ8 ÿ2ÿ49872ÿ5ÿ!ÿ626"
1 #$8ÿ2942ÿ%9$ ÿ6249872ÿ2ÿ856ÿ!5926ÿ5ÿ26ÿ!6872"
1 &8ÿ8 ÿ%82992ÿ8
2ÿ256ÿÿ8ÿ8286ÿ!6ÿ5ÿ568$"
1'6"ÿ'59926ÿ8
2ÿ(86ÿ8ÿÿ!ÿ32382ÿ!2ÿ5ÿ626ÿ!6ÿ4855ÿ26ÿ!272"
1 &888ÿ82ÿ)26572ÿ5!ÿ2ÿ79ÿ66
ÿ26ÿ42ÿ2782ÿ26ÿ8ÿ442ÿ
65"

*1 +7765ÿÿ2ÿ+326578ÿ'8625ÿ+7585,ÿ2!555ÿ!ÿ38625-ÿ
57
8232 ÿ5ÿ62
01'ÿ386226ÿ862ÿ225ÿ8ÿ2.532ÿ2782ÿ6ÿ68875ÿ
5ÿ256ÿ7326"
1
2ÿ!7ÿ!ÿ4675.65
2ÿ734852ÿ5ÿÿ2
2945ÿ8 ÿ855
6298554ÿ
5ÿ256ÿ7326"
1 )772!9ÿ734852ÿ6275/2ÿ8ÿ76285ÿ8 ÿ295
265ÿ
892ÿÿ256ÿ7326
5ÿ2 62329$ÿ53468 "
1
ÿ38625ÿ498$ÿ8ÿ53468 ÿ692ÿ5ÿ2
2945ÿ6298554ÿ
5
7326-ÿ5ÿ2ÿÿ294ÿ5ÿ385855ÿ23"
1 0$ÿ2!555-ÿ8ÿ38625ÿ68875ÿ3ÿ5
9
2ÿ2ÿ2782ÿ!ÿ32$"

11 2892ÿ78ÿ2ÿ2ÿ2!52ÿ8
01 2ÿ76585ÿ!ÿ899ÿ29926.55582ÿ2!!6ÿÿ2ÿ4ÿ78 29ÿ!ÿ5!6385ÿ8
42685ÿ5ÿ626ÿÿ299ÿÿ8 ÿ26
572ÿ6ÿ4632ÿ8ÿ528"
1 2ÿ73585ÿ!ÿ!876ÿ952ÿ832-ÿ9-ÿ25-ÿ8 ÿ48785ÿ8ÿ732ÿÿ35

2ÿ7326ÿ5ÿ8ÿ8ÿ68 "
1 2ÿ2562ÿ8 ÿ8595$ÿ!ÿ
ÿ6ÿ362ÿ48652ÿÿ2782ÿ325ÿ!ÿ5346872

5ÿ2ÿ826"
1 2ÿ7326,ÿ4267245ÿ!ÿ899ÿ!ÿ2ÿ22!5ÿ!ÿ8ÿ467ÿ6ÿ26
572ÿ
252
885ÿ899ÿ2ÿ7ÿ!ÿ873565ÿ8 ÿ735ÿ5"
1 2ÿ83 ÿ!ÿ! ÿ5
22ÿ$ÿ2ÿ862926ÿ!ÿ8ÿ7348$ÿ5ÿ4635ÿ5
467ÿ46!95"


4

, 01 234ÿ6789ÿ ÿ76ÿ34ÿ94ÿÿ94ÿ978ÿ94ÿ97 77ÿ
1474
1 4

1 4

1974 

1 4947

1 94ÿ978ÿ4ÿÿ97 77ÿ74349ÿ679 ÿ34
17 769!
1 97 77ÿ

1 94ÿ

1 8!ÿ3ÿ7 74 

1 434ÿ

"#1$%&ÿ'8 94ÿ3ÿ(!ÿ(794ÿ(3ÿ) 7ÿ*+49ÿÿ97ÿ+49
4!ÿ,7(ÿ$%&-ÿ4(ÿ94ÿ. ÿ( ÿ7ÿÿÿ7349ÿ!4ÿ76ÿ97 77
4 ÿÿ3ÿ4ÿ) 7ÿ7ÿ9ÿ8ÿÿ+94!ÿ76ÿ97 77ÿ77ÿ9349ÿ3
94!ÿ99!ÿ7ÿ4ÿ+49ÿ234ÿ4(ÿ. ÿÿ4 /9ÿ34ÿ74ÿ76
1497ÿ94ÿ7 87
1 4949 4ÿ94ÿ7 87

1 679 7ÿ94ÿ7 87

1494ÿ94ÿ7 87

1 949 4ÿ94ÿ7 87

""1*ÿ7(4ÿ9449ÿ94704ÿ34ÿ794ÿ76ÿ46!ÿ4+49!ÿ7798!ÿ7ÿ4+49
7ÿ34ÿ/9ÿ97 4ÿ9434ÿ8 7 49ÿ9473ÿÿ444ÿ8 7 49ÿ7!!ÿ%!
8ÿÿ494ÿ94ÿ7 87ÿ973ÿ711111111ÿÿ4 ÿ687
4+49!3ÿ34ÿ7 !ÿ!ÿÿ74ÿ(ÿ7 84ÿÿ7 7ÿ34 4ÿÿ77
17904
1 4904

1 44904

1679 04

1 04




2